Standing out in a saturated market
Our clients
About us.
Uniting data and creativity to elevate consumer goods brands
At TOP, we fuse analytical research with creative storytelling to help consumer goods brands stand out in a marketplace flooded with competition. Whether it's driving attention on physical or digital shelves, we combine market trends, consumer behaviors, and innovative thinking to push your brand to the top of the consumer's mind.
At TOP, we fuse analytical research with creative storytelling to help consumer goods brands stand out in a marketplace flooded with competition. Whether it's driving attention on physical or digital shelves, we combine market trends, consumer behaviors, and innovative thinking to push your brand to the top of the consumer's mind.
Our approach
Innovative strategies for a crowded marketplace
Consumer goods are all about making an impact in crowded spaces. Brands need to find creative ways to differentiate in a marketplace where most new products fail within two years. Our approach starts by understanding what consumers truly want and delivering it in a unique way that breaks through the noise. We guide brands through every step of the consumer path to purchase - from awareness to advocacy - creating lasting connections that move beyond a single transaction to a loyal, passionate customer base. By integrating consumer trends, cultural shifts, and brand identity, we help you grow faster than competitors. We map out the consumer journey from initial interest to repeat purchases, crafting messages that resonate at every touchpoint. We also focus on key demographics like Millennials and Gen Z, using lifestyle marketing, social impact, and brand loyalty to create not just buyers but advocates.
How we work.
From concept to shelf, engaging consumers along the entire journey
We design marketing strategies that not only launch new products but also reinvigorate legacy brands. Through a blend of creative and tactical execution, we bring together human truth, emotional connection, and brand purpose. Our goal is not only to make consumers aware, but to inspire them to share your brand message as passionately as you do.
Earning media the old fashioned way
Our data team conducted a quick survey around Del Monte's famous green-bean casserole recipe to pitch local stories that converted into significant sales improvement for Thanksgiving.
Read case study
How we helped Williams Sonoma own holiday gifting with calendar-based marketing.
Discover the power of a 360-marketing campaign designed to make Williams Sonoma’s trademark Peppermint Bark the new pumpkin spice of the winter season.
Read case study72% Post Engagement
Our formula.
Test, optimize, perform
We operate on a cycle of constant improvement, testing strategies, optimizing outcomes, and delivering results quickly.
Consumer-centric trends
We align your brand with emerging trends - like the rise of avocado toast - leveraging consumer insights to capture attention and drive loyalty.
Digital and physical shelf mastery
We strategize for both physical retail and eCommerce, ensuring your product shines on the shelf and online.
Content that converts
From TikTok to experiential activations, we create content that captures attention and drives consumer action.
Loyalty and advocacy
Building lasting relationships is our priority, turning first-time buyers into loyal, raving fans.
Services
Our work spans 35+ disciplines organized into 6 functional groups.
Branding
Communications
Content
Creative
Our values and beliefs
Innovation is key
We push beyond the conventional to create new opportunities and breakthroughs for consumer goods brands.
Brand purpose matters
A brand’s purpose needs to resonate with consumers on a deep level, matching their values and lifestyles.
Sustainability and social impact
Modern consumers want brands that care about more than just profits. We ensure your brand speaks to their concerns.
Human-centric marketing
Emotion, connection, and shared values create a strong bond between brands and their audiences.
45,000
The average number of products in a supermarket