March 30, 2021

Top 10 Nonprofit Journalists

Humans are capable of both greatness and fault in equal measure, and with these awards, TOP wants to shine a light on the type of news, and its storytellers, that uplift humanity, embody the spirit of life on Earth right now, and even that expose the low points of life, in an effort to create a brighter future. The following 10 journalists have all done their part to elevate the discourse in our communities by highlighting the works of others doing the same.

March 29, 2021

Top 10 Financial Services Journalists

What was once considered a niche market, FinTech has emerged as a dominant force, and the rise (and fall, and rise, and plateau) of blockchain-enabled cryptocurrencies, have fundamentally shifted both the finance conversation and the way in which the entire industry views itself. Needless to say it’s been a bumpy ride. The reporters we have chosen to highlight on this list have been on the forefront of these changes, marking paradigm shift after paradigm shift, providing insight and prognostications into changing financial markets, and useful information for financial experts and the average person alike.

March 26, 2021

Top 10 Blockchain Journalists

This cottage industry of sorts that seemingly sprang up overnight thanks to the rise of Bitcoin in pop-culture has also created a new beat for journalists and enterprising reporters who have a front row seat for this technology’s evolving role. To draw attention to the rise not just of blockchain but also this new category of journalism, TOP Blockchain is recognizing the best of this blossoming beat with our Top 10 Blockchain Journalist Awards.

March 26, 2021

Top 10 Beauty Journalists

The reporters we are honoring have their fingers on the pulse of the beauty industry and are responsible for creating some of the years leading trends. What they write in the pages of Elle, Teen Vogue, and Refinery29 move more than just units, they move stock prices and change the way we all present ourselves to the world. TOP is proud to include these outstanding writers in the TOP 10 Beauty Journalist Awards of 2020.

March 25, 2020 - TOP Digital

SVG Can Do That?!: Generating Custom Web Graphics

Graphics make or break a webpage. But if you make them wrong, graphics become static blocks that wont adjust and can't be adapted. We need graphics that can adapt to content relative to the page and be flexible to grow with growing needs of a site. How can we make graphics that are unique to different pages without having multiple images?

February 14, 2020 - TOP Digital

How we maintain a 100% Community Management Response Rate

Laffy Taffy has been a household name in the candy industry for over 50 years, but they only just made their arrival into the digital landscape at the beginning of 2019. We needed to quickly gain awareness in a big way for one of Laffy Taffy's most contentious flavors during the brand's unveiling to social media.

February 14, 2020 - PR Hacker

How We Used Social Media to Launch A Major CPG Brand

After Ferrara acquired the Laffy Taffy brand, they needed to bring it into the digital arena while staying true to the brand promise: bringing families together through small bites of delight. When TOP was challenged with establishing Laffy Taffy's media presence, we quickly realized that a visual identity had to be established that would let the brand's true personality shine through.

January 31, 2020 - TOP Digital

How We Got 15 Million Impressions For Almost Nothing

School sports fundraising is a challenge not just for the athletes and coaches, but for the parents and family of the kids involved. Flipgive offers an easy solution and does well in its home country of Canada, but needed to get their name and what they do out in front of parents and schools in the United States. How could we target the right audience and get a great ROI?