While most brands go after the already-fit, already-toned, ready-to-work audience, there's an often overlooked subset of the population that wants to find the perfect solution that will motivate them to kickstart their fitness journey. How can a brand stand out amongst a sea of other products and capture an audience whose targeting isn't clearly defined?
Laffy Taffy has been a household name in the candy industry for over 50 years, but they only just made their arrival into the digital landscape at the beginning of 2019. We needed to quickly gain awareness in a big way for one of Laffy Taffy's most contentious flavors during the brand's unveiling to social media.
After Ferrara acquired the Laffy Taffy brand, they needed to bring it into the digital arena while staying true to the brand promise: bringing families together through small bites of delight. When TOP was challenged with establishing Laffy Taffy's media presence, we quickly realized that a visual identity had to be established that would let the brand's true personality shine through.
Spinnaker Support came to us with a problem — they were reaching their highly niche audience, but their current website wasn’t converting. They knew that a shiny new website wouldn’t solve their problems — they needed new brand messaging to communicate their highly competitive product benefits.
Wordpress has a profound existence on the internet. It's a wonderful way to show off someone's simple blog, to a multi-million-dollar company presence. As the complexity of the site grows so does the team. How can you guarantee that everyone is working in the same environment at the right time? We ran into this challenge as we set out to redesign our SEO optimized site.
TOP Agency Increased Awareness of Global Cyber Security Threats, Following The 2020 Iran Cyber Attack
TOP Agency informed the media to the potential of a major threat while catapulting CRITICALSTART — a cyber security company — onto the world’s stage.