Account-Based Marketing

Account-Based Marketing is the practice of establishing and maintaining longer-term relationships with customers, particularly b2b.

Ad Network

A company that matches up, purchases and sells ads from advertisers to websites and apps that are looking to advertise.

Ad Server

Collecting and reporting data for online ads, an Ad Server is used by advertisers, ad networks/agencies and hosts to manage and traffic advertisements on the web.

Affiliate Marketing

People make money online one of two ways: selling their own stuff, or selling someone else's. Affiliate marketing refers to the latter option.

App Monetization

App monetization -- or mobile monetization -- is the process of using free mobile apps to sell products and services or finding ways to monetize data collected through app downloads and registrations.

App Store Optimization

App store optimization, similar to search engine optimization, is the practice of increasing the search results rankings for an app in app stores such as Apple and Android.

Average Revenue Per User (ARPU)

ARPU stands for Average Revenue Per User, which is known as the total revenue per subscriber.

B2B Marketing

B2B marketing is a method of generating interest from other businesses and organizations in your company’s products and services.