What is an Engaged User?
An Engaged User is an online consumer who responds to offers, products and services by clicking, sharing, liking or commenting on any content or post within a website’s page.
How User Engagement Works
It helps monetize your site
Great sites help users be aware of products, goods and services. The more users who visit a site means more opportunities to make money. If the site is not stimulating or rewarding in some way, users will not likely return. A lively, fun or informative site always drives return traffic. There are lots of ways to build user engagement. Users love to get bonuses or discounts, credit, points or other free stuff on a site. Refer users to partner sites and make it easy for them to browse and shop. Provide a way for users to click or tap on content in lieu of typing. Populate information for a user's data like an address or zip code. In other words, make it easy for the user to feel good and participate on your site. The better they feel about your site, goods and services; the easier it will be to encourage users to make a purchase or take some other desired action.
It's measured in different ways
When we think of preferred methods of user engagement; we usually think of games. Games are a great way to engage users but there are a variety of strategies for getting users involved in your content. You can measure engagement by tracking how long a user stays on a site. Figure out what kinds of search queries users make. By analyzing how users engage, a website developer or advertiser can creatively respond to the kinds of problems that need to be addressed on the site. Developing better or different engagement strategies for users can lead to long term brand loyalty.
Engaged users want good experiences
Every advertiser and web developer wants users to have positive online experiences. Unfortunately, there are always some bad actors who try to ruin the fun for others. Respond quickly to trolls so that they understand their negativity will not be tolerated on the site. Additionally, engaged users want to make sure their identities and information are protected and secure. Make sure security measures like firewalls are in place for everybody's online protection. Hacking costs time and money. If a user is hacked on your site, that could be a big blow to your brand's reputation.
Why User Engagement Matters
Users are social
Users want to feel part of something good. Engaged users want to play the game, like the comment and share it with their friends. When it's easy for users to take these actions; it's a win-win for everybody.
Users learn by doing
Users want to engage so make it easy for them. Explain how things work on the site. Tell users how long some functions take and install a way for users to measure their progress.
Users want fun apps
Brainstorm ways that users can make the ideal action and have fun at the same time. Figure out ways for users to respond to notifications, texts and emails in an appealing way.