Pass-along rate measures the percentage of people who pass on a file, message, forwarded emails, and web links, measuring word-of-mouth marketing. For print media, pass-along rates measure overall readership vs. circulation. Content generally includes entertainment and humor, shopping specials, technology, and late-breaking news. Basically, pass-along rate tells you the number of how many people that … <a href="https://topagency.com/glossary/pass-along-rate-definition/"><span class="more">More</span></a>
Pay per download, or PPD, is a service offered by networks that provide downloads of content, such as films and music, and pay content providers based on the number of unique downloads of their content.
Pay per sale, sometimes addressed as cost per sale, marketing is a process that pays the owner or publisher of a Website based on the number of sales that are generated from an advertisement on the site. Under this agreement, the advertiser only has to pay for sales generated by the site based upon a … <a href="https://topagency.com/glossary/pay-per-sale-pps-definition/"><span class="more">More</span></a>
A social media marketing agency is a creative company that develops and runs social media marketing strategies and campaigns for clients. While more traditional marketing and advertising agencies were initially handling television, radio, and print advertising strategy, social media marketing agencies were established to help clients maximize social.
A syndicated program is a program that runs on a different television network than the one on which it was initially broadcast, or a program that was not created for a specific network. In the U.S., syndication generally comes in two forms: first-run syndication and off-network syndication. First-run syndication generally refers to programs that are … <a href="https://topagency.com/glossary/syndicated-program-definition/"><span class="more">More</span></a>
A third party tool is a piece of hardware or software developed by a company other than the product manufacturer designed to boost product performance. A battery case for an iPhone manufactured by a company other than Apple is an example of a third party tool.
Trade publications are articles that are published within a certain industry. The goal of these articles is to keep members of the industry up to date about the newest practices, methods, technology and other relevant pieces of information. In this sense, their goal is similar to that of science and academic journals. Trade publications tend … <a href="https://topagency.com/glossary/trade-publication-definition/"><span class="more">More</span></a>
A Unique Selling Proposition (USP) is a marketing term that enables a company to persuade customers that its products or services have greater benefits and give better value than those of competitors. In effect, a USP gives companies a chance to “toot their own horns” about what makes their products or services special.
