Boutique PR Agency
We can help your brand reach the same massive audiences that the larger firms can while understanding your brand as intimately as yourself.
About us.
Your local shop hits the global market.
As a team of award-winning storytellers and PR professionals, we know how to deliver your message in the most effective, eye-catching way. With an extensive data division constantly sourcing for best practices and audiences, we’re going to grow your brand’s platform.
Whether your boutique works in stylish fashion or luxury goods, we not only can power your social media channels, but through our international influencer network, we can get your product and brand in front of thousands in authentic ways.
As a team of award-winning storytellers and PR professionals, we know how to deliver your message in the most effective, eye-catching way. With an extensive data division constantly sourcing for best practices and audiences, we’re going to grow your brand’s platform.
Whether your boutique works in stylish fashion or luxury goods, we not only can power your social media channels, but through our international influencer network, we can get your product and brand in front of thousands in authentic ways.
Our approach.
We optimize storytelling for higher traction
We at TOP boutique PR agency design comprehensive PR campaigns that deliver measurable results. Our team of PR gurus track and test every story concept, gauge audience response, and optimize our storytelling techniques for the best return on your marketing investment.
We design consumer-centric PR campaigns with your target segment’s beliefs and value systems at the heart of our strategies. Our research teams and data analysts measure a wide range of audience behaviors, from media consumption to online shopping habits. We create context-rich consumer profiles and drive our PR campaigns to maximize impact and optimize conversions. Our strategies rely on the multiplier effect of earned media, from social media mentions to affiliate news networks, every brand mention we garner amplifies our reach exponentially at zero expense.
How we work.
Data-backed insights to help your business level upWe craft our public relations strategies on the basis of insightful data analytics, we identify what your customer’s like, where they consume their media, how often they shop, and a whole lot more.
At TOP, our storytelling is driven by insights, from choosing story concepts to identifying emotional hooks, we marry the art and science of public relations. Our seasoned copywriters also have access to data on which story elements have done well in the past for a given audience or which story pitch is likely to work for a particular journalist. We build brand visibility for your brand through strong narration-driven PR, and use agile and diverse communication strategies to help your business scale up.
We craft our public relations strategies on the basis of insightful data analytics, we identify what your customer’s like, where they consume their media, how often they shop, and a whole lot more.
At TOP, our storytelling is driven by insights, from choosing story concepts to identifying emotional hooks, we marry the art and science of public relations. Our seasoned copywriters also have access to data on which story elements have done well in the past for a given audience or which story pitch is likely to work for a particular journalist. We build brand visibility for your brand through strong narration-driven PR, and use agile and diverse communication strategies to help your business scale up.
Our values and beliefs.
We are future-ready
We are a fully integrated and data-focused modern PR agency; our process and tools are built for the growing needs of tomorrow’s businesses.
We are accountable
We value our clients and develop fully transparent campaign monitoring tools. Our PR teams deliver auditable and measurable results.
We create scalable solutions
We build tools for real-time campaign monitoring and on-demand deployment, our reach and targeting strategies offer you the flexibility you need.
We are customer-centric
We build effective narratives with your consumer’s needs and desires as the key value drivers. Our stories are compelling and our targeting is precise and cost-effective.
Our formula.
Discover your brand voice
The first part of our on-boarding process is constructed to make us understand your brand at its foundation. We'll discover your needs, wants, wishes, and goals to set us up for strategic excellence.
Develop a unique strategy
Too many larger firms apply a one-size-fits-all strategy to PR based on press releases that don't advance key objectives. We use the learnings from our deep discovery period to create your unique brand strategy.
Think 'always on'
We shouldn't have to wait for the next product announcement to generate news. From survey data to thought leadership, we create news to always keep you in the news.
Respond in real time
If the media features your competitors, partners, or topical areas of expertise, we'll jump onboard to insert you into the conversation at lightning speed.
48%
The amount of shoppers who say they're open to buying from new retailers during the holiday season.