Pet Marketing
We are a global agency providing solutions for every discipline of marketing related to pets, pet products, pet services and pet influencers.
About us.
We get the word out to Pet Parents everywhere.
We deliver more than videos of fussy cats and dogs sniffing into microphones to grow your business — we deliver industry-changing insights. Our feathered and furry companions can’t speak up for themselves, which is why we use our extensive data capabilities to boost your brand’s platform and get your message out to provide healthier, greener alternatives to snacks, toys, and medicine. Our research will give you a top-to-bottom analysis on competitors, future opportunities, and consumer behaviors to ensure your message is reaching the old and new Pet Parents.
But we don’t just provide the research: we have both in-house and strong production studio partnerships to turn these insights into actionable deliverables. Whether it be video productions, product photography, live event activation, or even influencer campaigns, we are the pet industry marketing agency that can bring you from ideation to hitting your metrics.
We deliver more than videos of fussy cats and dogs sniffing into microphones to grow your business — we deliver industry-changing insights. Our feathered and furry companions can’t speak up for themselves, which is why we use our extensive data capabilities to boost your brand’s platform and get your message out to provide healthier, greener alternatives to snacks, toys, and medicine. Our research will give you a top-to-bottom analysis on competitors, future opportunities, and consumer behaviors to ensure your message is reaching the old and new Pet Parents.
But we don’t just provide the research: we have both in-house and strong production studio partnerships to turn these insights into actionable deliverables. Whether it be video productions, product photography, live event activation, or even influencer campaigns, we are the pet industry marketing agency that can bring you from ideation to hitting your metrics.
Our approach.
Using data to show pet parents you’re trustworthy
With the cultural shift of “pet owners” to “pet parents,” consumers have never held a higher bar for the products they give their furry family members, which is why we use our intensive pet industry marketing research capabilities to focus on growing your brand’s trust.
Through social listening tools, mass media analysis, surveys, and focus group interviews, we develop deep understandings into what consumers want and expect from companies in the animal sector. We then use these findings to drive our award-winning team of strategists, designers, and copywriters.
The result is a more authentic, compelling content strategy that builds brand loyalty through targeted content creation, proper platform integration, resonant messaging, and ultimately, added value.
How we work.
Data-backed messages about our furry friends
85 million U.S. families own a pet. That's 67% of all U.S. households. All of those animals and all of those families can yield a surprising amount of interesting data that we can leverage for our marketing and public relations outreach. We have a sophisticated data collection and analysis program where we can identify fascinating and news-worthy bits of information that inform our strategy, our creative, and our outreach.
The best part about our data capabilities isn't the breadth (though that is impressive), it's the targeting. We are able to derive insights on nearly every level pinpointed to the exact audiences you're looking to reach. Be it geographical, demographical, age, ethnicity, education level or even family size. With so many options for pet-related data, the possibilities for targeted messaging that can resonate on deep levels is limitless. We're the pet marketing agency many major brands rely on to boost their sales.
Delivering massive PR with minimal spending
We launched an online award show to coincide with the Oscars and leveraged its hype to score major news publications with very limited spending for Meow Mix.
Read case studyOur Values and Beliefs
We humanize pets.
As a team of pet parents ourselves, we know how pets aren’t just important to a family, they are family. As a pet industry marketing agency we strive to promote and help all pet brands that are looking to improve the lives of our pets.
We know e-commerce.
The future of pet product marketing hinges on e-commerce, and we’re experts. We know how to take our data insights and create ground-up digital campaigns that use hundreds of touch-points to drive potential new customers to your website and then bring them through to purchase.
We own influencer marketing.
We don’t work just with an influencer marketing agency, we are an influencer marketing agency. With over 500 registered influencers located around the world (and more being added every day) our network reaches every target and sized demographic.
We love data.
We aren’t just a team of award-winning graphic designers, copywriters, and brand strategists, we are also a national news-leading data resource that gathers and distributes insights on industries, competitors, and consumer behaviors.
Our Pet Marketing Expertise
Launching the first-ever dog food truck nationwide
We worked on a limited budget and limited time to launch the first ever dog food truck in 15 metros around the US, and then A/B tested different pitches to finally get 500+ media hits and 470M+ impressions.
Read case studyOur formula.
Explore new platforms.
The best part of pet industry marketing is the content syndication, because it’s content everyone wants to see. Be it “feel good” or a “call-to-action,” animal-based content emotionally connects to any audience on any platform, so don’t be afraid to be the first to push into the latest apps and platforms.
Tailor your content per animal.
Double down on creative assets by tweaking videos and stills with simple animal swaps. Even if your product can help all animals, ensure that all of your ads can be repurposed to show different animals. The more streamlined we can make your message, the better.
Create with care.
Even the term “Pet Parent” has become a symbol for the changing role pets have in our lives. Millennials have pushed away from “ownership” and transformed what historically the role a pet has in a family. Treat every message and touch-point with the same fervor as you would any industry.
Don’t lose focus on Millennials.
Even with the massive viral potential pet content has across all demographics, push focus on the millennial market. Renowned for choosing pets over children and raising the bar on what they expect to be provided to their animals, Millennials are the audience that wants to hear what makes your business different.
80%
The percentage of consumers who say they use both search and video when researching products.