Public Relations Agency
TOP PR Agency is a global public relations agency with industry-leading professionals who understand the power of both pro-active and reactive PR.
About us.
We don't move the needle, we control it.
TOP PR Agency is a team of public relations professionals who understand the power of both pro-active and reactive PR. We can help you genuinely drive the conversation not just by promoting your business and brand but by inserting you into the conversation no matter the topic.
We excel at pro-active pitching and media relations, but we equally value the kind of fast-paced, rapid response PR and communications strategies that are needed to cut through the noise and get you noticed in today's rapidly evolving media landscape.
TOP PR Agency is a team of public relations professionals who understand the power of both pro-active and reactive PR. We can help you genuinely drive the conversation not just by promoting your business and brand but by inserting you into the conversation no matter the topic.
We excel at pro-active pitching and media relations, but we equally value the kind of fast-paced, rapid response PR and communications strategies that are needed to cut through the noise and get you noticed in today's rapidly evolving media landscape.
Our approach.
More Than Your Run-of-the-Mill PR Agency
Data is in our blood. We founded TOP Agency on the premise that traditional PR just wasn’t good enough. We believe that with the right data about the right audiences and the messages they will most respond to, we can create enormous amounts of attention for our clients without the enormous cost associated with it. We are able to accomplish this through the use of our proprietary blueprint system.
We have taken years of experience in data-driven public relations and distilled those learnings down to a series of tried and tested public relations blueprints. Each blueprint is based on a distinct type of pitch that has been shown to work reliably in the past. We are able to know exactly what type of story generates what level of engagement with what type of journalist. So we don’t guess at success — our Blueprint system lets us quantify success.
How we work.
Inventing the Strategies of Global 21st Century PR
The news cycle doesn't rest and neither do we. From the moment we begin our onboarding to the placement of your most impactful news stories, and beyond, we are constantly learning, testing, optimizing, and scaling the stories that will make your brand grow fast. We do our research and provide a deep dive into your business so we will feel like an extension of your team from day one.
Our PR Agency has the resources and talent to create one-of-a-kind PR strategies and the cutting-edge tools needed to flawlessly execute and exceed KPIs. We use our blueprint system to not only react to the news, but to create it, and our in-house data team is constantly discovering fascinating, news-worthy insights that can help your brand stand out. When the tools we need to create a massive impact don't yet exist, we invent them. Our goal is to not only show what a truly global, 21st-century public relations agency could be but to define it.
Ownable data that shows exactly why 'this Bud's for you'
We helped Budweiser use data to generate earned media between paid activations — resulting in hundreds of media hits, tens of thousands of shares, and the best-performing campaign of the year.
Read case study$5.4M PR Value
More Than a PR Agency
Data-Backed Public Relations
At TOP Agency, we believe in the power of data. Our blueprint system is built on years of data on what kinds of pitches will work best and it has given us the ability to scale our PR efforts for maximum reach. We tell compelling stories with all kinds of data and use it to position our brands as immediately relevant leaders in their fields with credibility and insights that are unique to them.
- Full-Service PR Campaigns
- PR Training
- Dedicated PR Specialists
- Wide experience from startups to local service providers
As a data-driven PR agency, we thrive when we have exciting data to base our pitches on. Sometimes, that means creating it ourselves. Through our own internal survey platform, we are able to conduct nationwide or global polls highlighting nearly every demographic your company might seek to reach and providing critical insights to inform our messaging.
Our Values and Beliefs
We precision target
We use the latest tools to put ads in the social media feeds of journalists in Top 100 U.S. markets, pre-seeding our stories and clients so that once our pitches reach their inboxes, they’ve already heard of our clients, and maybe even clicked through to their websites.
We A/B test
We write many different versions of a story idea — multiple unique headline variations for a single pitch based on our blueprint system and test these variations to determine the winning pitch and scaling up for global reach.
We think visually
We optimize the few seconds we have to capture a journalist's attention by formatting our pitches in a way that draws the eye to the main points and tells our client's stories in seconds.
We work laterally
We work on multiple parallel topics and strategic tracks to scale quickly — eschewing billable hours and making us 6X more efficient than a traditional agency.
We optimize timing
We record the date and time of every interaction with each media contact — adjusting our pitch schedule to increase our odds of conversion — and use time triggers to increase the likelihood of piquing journalist interest.
Our Public Relations Capabilities
Global Media Relations Campaign
With experts on our team across the globe, we have local media knowledge and contacts to tap into.
Press Trip Organization
We can arrange everything for select journalists from press trips abroad to visits to local venues or exhibits.
Press Releases
Bring our team in to prepare for any possible public incidents or prior to public speaking or interview opportunities and we'll have your TV ready.
Media Training
Bring our team in to prepare for any possible public incidents or prior to public speaking or interview opportunities and we'll have your TV ready.
Boosting awareness and sales through reimagined classic PR
Our PR team came up with a broadcast friendly giveaway campaign to run on major local TV channels and increased awareness by winning places on mainstream publications to market the retro fitness bike by Schwinn.
Read case study25M Impressions
Our Blueprint System
Our proprietary blueprint system is an ever-evolving series of story concepts that are simultaneously concise enough to reach reporters in ways and on levels that are most intriguing to them, while also being broad enough to appeal across large swaths of beats if needed. Each blueprint has a pedigree that goes back through our years of public relations experience and is based on successful pitch trends we’ve quantified. Every blueprint has been proven to work over and over in the past and will work again, guaranteed.
Each blueprint provides a scaffold on which the details of a pitch can hang. This allows the story’s unique characteristics to shine while providing a structure that is instantly recognizable by our audience. This frees us up to be creative in ways that focus on our brand. Then we test every pitch and every associated blueprint to determine which one works the best and expand that outreach at scale.
Why Choose TOP
Dramatically increase brand awareness. Get your brand in front of the right people. Collaborate with some of the best PR pros in the business. Hard to argue with all that.
Let's Make Some News
Lightning-Fast Integration
We do our research and provide a deep dive into your business so we'll feel like an extension of your team from day one.
Data-Driven Insights
We use high-quality data to inform our public relations strategies, pitches, and outreach lists, making sure every decision we make is grounded in the best data we can find.
A Blueprint for Creativity
Our proprietary Blueprints System is guaranteed to create the quality and scale of media mentions your brand is looking for through structured creativity.
Our expertise.
- Media Relations
- Crisis Communications
- Media Training
- Ghostwriting
- B-Roll Creation
- PR Asset Creation
- Insightful Reporting
Earning media the old fashioned way
Our data team conducted a quick survey around Del Monte's famous green-bean casserole recipe to pitch local stories that converted into significant sales improvement for Thanksgiving.
Read case study57%
The number of top tier publishers receive upwards of 500 pitches per week. So they had better stand