Account Management

Account management in public relations is the process used by PR firms to manage their relationships with clients and deliver client services.

Advertorial

An advertorial is a print or online advertisement that looks more like standard editorial content than traditional advertising. The purpose is to convey information about a product, service, or issue in a more credible format.

B2B Agency

B2B (Business to Business) marketing agencies are companies that work with companies that sell their services to other companies.

Beauty PR

Create a sense of empowerment Your pitches should always activate strong emotions, since emotion compels reporters to open your pitch and share your message. However, playing on insecurities and desires to be more beautiful will associate your brand with negativity and stop its message from spreading. Since positivity is more contagious than negativity, you&#8217;ll create &hellip; <a href="https://topagency.com/glossary/beauty-pr-definition/"><span class="more">More</span></a>

Broadcast Media

Broadcast Media involves electronically and simultaneously sending information containing signals, print messages and audio or video content to a vast group of recipients using television, radio, newspapers, magazines and digital media including the Internet, emails and texts.

Broadsheet

A Broadsheet usually refers to large sheets of paper designed with columns which comprise a standard format newspaper.

Byline

A byline is a where the writer of an article is credited.

Circulation

Circulation is narrowly defined as the number of copies of a publication distributed through various channels.