Broadcast Media

Broadcast Media involves electronically and simultaneously sending information containing signals, print messages and audio or video content to a vast group of recipients using television, radio, newspapers, magazines and digital media including the Internet, emails and texts.

Broadsheet

A Broadsheet usually refers to large sheets of paper designed with columns which comprise a standard format newspaper.

Byline

A byline is a where the writer of an article is credited.

Circulation

Circulation is narrowly defined as the number of copies of a publication distributed through various channels.

Daypart

Daypart is the process of dividing the television broadcast day into different blocks, or parts, and adjusting advertising strategy based on programming and demographics of viewers.

Designated Market Area

A Designated Marketing Area, or DMA, is the geographic area where residents can receive the same local TV and radio stations.

Education Public Relations

Education PR is the promotion of any brand related to learning—from test prep companies to supplemental educational programs—through outlets like broadcast, print, and online.

Fashion PR

Fashion PR is the promotion of clothing and accessory labels and brands through earned media channels — including broadcast, print, and online media outlets. Fashion PR targets editors, producers, reporters, and writers at influential mass media outlets like Vogue and Elle, but an increasing amount of fashion PR work focuses on bloggers, YouTube vloggers, and &hellip; <a href="https://topagency.com/glossary/fashion-pr-definition/"><span class="more">More</span></a>

Healthcare PR

Healthcare Public Relations focuses on companies in the healthcare field, from medical innovations to patient care and veterinarian companies. It is one of the fastest growing sectors of Public Relations, as medical fields continue to grow across industries. One of the major challenges and tasks in Healthcare PR is taking complex information and making it &hellip; <a href="https://topagency.com/glossary/healthcare-pr-definition/"><span class="more">More</span></a>

Media Advisory

A media advisory is used by organizations to invite and encourage the media to attend an event, often a press conference. They are sometimes referred to as a press advisory or media alert.

Media Impression

Media impressions are the most important and broadly accepted way to measure the impact of PR. In an age driven by data and technology, it’s important for brands to be able to quantify the impact of their marketing dollars. A newspaper article or a Facebook post are worthless if they don’t attract readers. Enter media &hellip; <a href="https://topagency.com/glossary/media-impression-definition/"><span class="more">More</span></a>

Media Interview

A media interview is what it sounds: an interview with a journalist or other member of the media, for publicity purposes. In public relations, these interviews are meant to provide information and detail, create interest and build awareness. There are many kinds of media interviews, from television to radio and print.

Media Outlet

A Media Outlet is the broadcasting channel providing news, information and feature stories to the public by way of newspapers, magazines, social media and the Internet, television and radio.

Media Tour

A media tour is a series of face-to-face meetings between individuals, such as company executives and political candidates, and news media outlets. They are designed to build relationships with news media and generate news coverage for company or campaign activities.

Music PR

Music PR or Public Relations involves a promotional campaign strategy to stimulate interest among the public, media, and record companies about a musician, band, or other musical ensembles. The campaign usually promotes new releases, books, or live tours. A music publicist capitalizes on an extensive network of contacts in both media circles and in the &hellip; <a href="https://topagency.com/glossary/music-pr-definition/"><span class="more">More</span></a>