A newswire is an online service that allows companies to post press releases and other announcements to the public. Journalists monitor newswire services and pick up stories that they think are worthy of coverage. Newswires are generally viewed as trustworthy sources of information.
Public relations reach measures the total number of people who see or interact with a particular communications item. It is especially relevant with the emergence of the Internet and social media, often referred to as impressions.
Speaking engagements are use by companies to highlight the expertise of company executives in their fields and to build or boost credibility for a brand through executive thought leadership.
Sports public relations is promoting teams, individual players and sports organizations through earned media channels—including broadcast, print, radio, and online media outlets. Sports PR targets editors, producers, reporters, writers and anchors at mass media outlets such as ESPN, Sports Illustrated, and the Sports Journal. Athletes today work under a microscope held by the media, their … <a href="https://topagency.com/glossary/sports-pr-definition/"><span class="more">More</span></a>
Tabloids are a smaller form of newspaper than a broadsheet and present the news in a way that sensationalizes crime stories and celebrity gossip. Tabloids, such as the National Enquirer, can be purchased near the checkout aisle at grocery stores.
