40%
Increase in Fraud Detection Accuracy
+8M
Transactions Secured Monthly
+3K
Bank and Financial Institutions Engaged
Integrating technical signals & human behavior analysis for a safer user journey
Explore how ThreatFabric transformed the landscape of fraud detection by combining advanced technical signals with human behavior analysis, ensuring a secure and frictionless digital experience for customers.
The Brief
ThreatFabric, a pioneer in online fraud protection, aimed to solidify its position in the market by distinguishing itself from competitors and enhancing its communication strategy. With a focus on protecting fraud from an endpoint perspective, ThreatFabric needed to effectively convey its unique approach to fraud detection and prevention to a broader audience, including business professionals and banks. The goal was to highlight their advanced fraud detection techniques and the seamless customer experience they offer while expanding their client base to Tier 2 banks and beyond.
The Execution
To achieve this, we developed a comprehensive strategy that emphasized ThreatFabric’s innovative fraud detection methods and their impact on the customer journey. Key initiatives included:
Content Creation: We produced engaging, less technical content that resonated with business professionals and banks, explaining how fraud happens and how ThreatFabric’s solutions prevent it. This included case studies, blog posts, and articles highlighting various fraud factors and the company’s proactive fraud detection approach.
Key Messaging: We crafted sharp, clear messages around ThreatFabric’s unique capabilities, such as layered fraud detection through technical signals and human behavior analysis. Emphasizing the importance of a secure and frictionless digital customer journey, we positioned ThreatFabric as a leader in reducing friction for customers while maintaining robust security.
Competitor Analysis: By analyzing competitors like ThreatMark, ThreatMetrix, and Cleefied, we identified gaps and opportunities in the market. This informed our content strategy, allowing us to differentiate ThreatFabric’s offerings and highlight their superior fraud detection techniques.
Customer Engagement: We showcased ThreatFabric’s success stories with top-tier banks like HSBC and Barclays, demonstrating their effectiveness in securing digital transactions. Testimonials and case studies were used to build credibility and attract new clients, particularly Tier 2 banks.
Thought Leadership: We positioned ThreatFabric as thought leaders in the industry by creating content that delved into the intricacies of fraud detection and prevention. This included educational materials explaining the cat-and-mouse game of fraud, the importance of proactive fraud search, and how to secure the digital customer journey.
The Result
The campaign significantly boosted ThreatFabric’s market presence, leading to a 40% increase in fraud detection accuracy and securing over 8 million transactions monthly. More than 3,000 banks and financial institutions engaged with ThreatFabric’s solutions, with numerous positive reviews highlighting the platform’s effectiveness. ThreatFabric established itself as a trusted leader in fraud detection, with clear, compelling messages that resonated with its target audience.
By leveraging advanced technology and human behavior analysis, ThreatFabric provided a secure and seamless customer journey, transforming how banks and financial institutions approach fraud detection.
