
Crafting a canine dental care brand with heart and science
Barkle embodies science and compassion. We crafted a compelling brand identity through logo, packaging, website, video, and tradeshow collateral, educating and inspiring pet owners and veterinarians alike.

The Brief
Barkle tasked us with developing a comprehensive branding strategy that encompassed logo development, packaging design, website design, video content and tradeshow collateral. The goal was to create a cohesive and compelling brand identity that would resonate with both pet owners and veterinarians. The challenge was to communicate the importance of canine dental care in a friendly yet professional tone, simplifying complex information while maintaining an authoritative voice. Additionally, we needed to highlight Barkle’s unique selling points, such as its all-natural ingredients and ease of use, while educating the audience about the benefits of maintaining good oral hygiene for dogs.

The Execution
To bring Barkle’s vision to life, we focused on several key components. First, we designed a logo that embodies Barkle’s innovative approach to canine dental care, ensuring it was approachable yet modern and professional. The packaging design followed suit, crafted to be visually appealing and informative, highlighting Barkle’s natural ingredients and ease of use.
For the website, our approach was twofold. We carefully crafted the copy to strike a balance between approachability and expertise. Addressing pet owners, the tone was friendly and reassuring, emphasizing the simplicity of incorporating Barkle into daily routines and the significant health benefits for their furry friends. For veterinarians, the tone was more professional, focusing on scientific aspects and highlighting the potential for improving pet health and practice revenue. Complementing the tailored content, the website design was clean and intuitive, ensuring a user-friendly experience that seamlessly guided visitors through key information.
In addition to website development, we produced engaging video content that effectively showcased Barkle’s benefits, demonstrating its ease of use and effectiveness in promoting canine oral health. At industry events, our eye-catching tradeshow collateral further communicated Barkle’s brand message, attracting potential customers and partners.

The Result
By integrating these elements, we successfully built a cohesive and compelling brand identity for Barkle. Our approach not only educated the audience but also inspired trust and enthusiasm, ultimately encouraging users to embrace Barkle’s innovative dental care solutions for their pets.