Shining a spotlight on the critical role of supply chain professionals
Explore how E2Open, a global leader in supply chain management solutions, spearheaded the celebration of International Supply Chain Professionals Day, elevating awareness and engaging the global supply chain community.
The Brief
E2Open, a provider of cloud-based supply chain software solutions, sought to create and promote International Supply Chain Professionals Day to recognize and celebrate the essential role that supply chain professionals play in global commerce. The objective was to establish this day as an industry-wide event, reinforcing E2Open’s position as a thought leader and advocate for the supply chain profession.
The Execution
To bring International Supply Chain Professionals Day to life, we crafted a multi-channel campaign targeting both industry insiders and the broader public. The campaign began with a series of thought leadership articles and op-eds published in leading supply chain and logistics publications, highlighting the importance of supply chain professionals and the challenges they face. E2Open’s executives participated in high-profile webinars and virtual roundtables, discussing the future of the industry and the critical role of supply chain professionals.
On social media, we launched a dedicated hashtag, #SupplyChainProsDay, encouraging companies and professionals across the globe to share their experiences, stories, and appreciation for the industry. E2Open also hosted a series of online events, including live Q&A sessions with industry experts and virtual networking opportunities for supply chain professionals. To further engage the community, we developed downloadable resources, including e-books and infographics, detailing the evolving role of supply chain professionals and the impact of cutting-edge technology on their work.
The Result
The campaign successfully established International Supply Chain Professionals Day as a recognized event within the industry, garnering widespread participation and engagement from supply chain professionals and organizations worldwide. E2Open’s brand visibility increased significantly, with the company being recognized as a key advocate for the supply chain profession. The hashtag #SupplyChainProsDay trended on industry-specific social media platforms, generating thousands of interactions and fostering a sense of community among supply chain professionals. The campaign also led to increased media coverage in top supply chain and logistics publications, further reinforcing E2Open’s leadership position in the industry.
