400K
Influencer Reach
40%
Increase in Social Followers
Helping Creminelli engage a wider audience by promoting sustainable packaging
Discover how Creminelli Fine Meats utilized a targeted social media calendar and influencer collaborations to promote their sustainable packaging, driving engagement and reinforcing their brand’s commitment to eco-friendly practices.
The Brief
Creminelli Fine Meats, known for its artisanal meats and snacks, sought to raise awareness about the launch of its sustainable packaging. The goal was to engage both existing customers and a broader, environmentally-conscious audience through a creative social media strategy and influencer partnerships that highlighted Creminelli’s commitment to sustainability.
The Execution
To meet Creminelli’s objectives, we crafted a comprehensive social media calendar designed to promote the new sustainable packaging across key platforms. The content plan included a mix of product highlights, educational posts on the environmental impact of sustainable packaging, and user-generated content to encourage community participation.
Each post was designed to align with Creminelli’s brand identity, focusing on high-quality visuals and messaging that resonated with eco-conscious consumers.
We also engaged top influencers in the food and sustainability space to amplify the campaign. These influencers, known for their commitment to environmental causes, created content showcasing Creminelli’s snacks, with a special focus on the new packaging. They shared recipes, snack ideas, and unboxing videos, all while emphasizing the benefits of Creminelli’s eco-friendly approach.
The social media calendar was timed to align with key sustainability awareness dates and foodie trends, ensuring that Creminelli’s messaging reached its target audience at peak engagement times. Throughout the campaign, we monitored performance metrics and adjusted content to maximize reach and engagement.
The Result
The social media and influencer campaign successfully elevated Creminelli’s brand awareness, particularly regarding their sustainable packaging initiative. Engagement across social platforms saw a 30% increase, with the influencer collaborations generating thousands of likes, shares, and comments. The campaign also led to a 20% increase in online mentions of Creminelli’s sustainable packaging, demonstrating strong consumer interest in the brand’s eco-friendly efforts. Creminelli Fine Meats solidified its position as a leader not only in premium snacks but also in sustainability, further strengthening its bond with environmentally-conscious consumers.
