2500+

Media Placements

12%

Increase in Domain Authority

34%

Increase in Share of Voice

Work > ServiceMaster Restore
Project Notes

Leveraging third-party data to elevate ServiceMaster Restore's online reputation

See how TOP Agency turned ServiceMaster Restore into a leading authority on disaster preparedness for residential, franchise, and small businesses.

What we did

The Brief

ServiceMaster Restore, a leading home and restoration services company, sought our help to stand out in a crowded market and build a powerful brand presence. With a focus on disaster preparedness and home remediation, we embraced an integrated data leadership and media relations approach to outshine competitors and create a standout industry reputation.

The Execution

To establish ServiceMaster Restore as an industry authority in disaster recovery and emergency preparedness, TOP leveraged third-party public data, such as government statistics, to enhance the impact of our PR pitches. By analyzing the data with our in-house research team, we were able to craft compelling narratives that positioned ServiceMaster Restore as a leader in their industry and catapult their national brand awareness. Our approach involved creating data-driven story narratives to amplify brand messaging, which was then pitched to national print, online, and broadcast media outlets, ensuring local and regional relevance. The intentional, strategic use of public data enhanced the trustworthiness of our PR efforts, driving widespread media coverage, increasing brand visibility, and validating ServiceMaster Restore’s claim of sector supremacy.

The Result

TOP Agency transformed ServiceMaster Restore into the go-to expert on disaster preparedness by landing high-impact coverage on trending topics across major media outlets. By crafting data-driven pitches and leveraging third-party insights, we secured prominent placements in top tier outlets like US News & World Report, ABC4, and Homes & Gardens. This strategy not only established ServiceMaster as the leading name in home restoration but also fueled a consistent stream of qualified sales leads.

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