45%
Influencer Engagement
1M
Social Media Impressions
+2K
Media Placements
Driving engagement and boosting brand visibility on National Rosa Tequila Day
Discover how CaliRosa Tequila turned National Rosa Tequila Day into a lively event, engaging audiences and creating significant excitement for their unique tequila brand.
The Brief
CaliRosa Tequila approached us with the goal of establishing National Rosa Tequila Day as a key event for their brand. Targeting a diverse, 21-45 age demographic, they sought to create an engaging campaign that would stand out and enhance their brand recognition in the crowded spirits market.
The Execution
To make National Rosa Tequila Day an unforgettable celebration, we crafted a dynamic campaign that seamlessly integrated digital and experiential events . We enlisted influential social media personalities to host exclusive tasting events, where they shared their authentic experiences with CaliRosa Tequila. Simultaneously, we launched a robust social media contest encouraging users to share their own Rosa Tequila Day festivities using the hashtag #NationalRosaTequilaDay. This user-generated content strategy was amplified by consumer-produced videos and posts that showcased CaliRosa Tequila’s unique production process and distinct flavor profiles.
The Result
The results of the campaign were impressive and far-reaching. The campaign achieved more than 2,000 media placements, including features in prominent lifestyle and food & beverage publications. The flagship event saw attendance from over 1,000 guests, many of whom took to social media to share their experiences, further extending the campaign’s reach. The campaign not only boosted CaliRosa Tequila’s visibility but also strengthened its brand equity, positioning it as a premium choice for tequila enthusiasts on #NationalTequilaDay.
