40%
Increase in Social Media Engagement
4M
Impressions
+2K
Media Placements
Launching a new whiskey line on National Après Day
Discover how Breckenridge Distillery transformed National Après Day into a celebration of their new whiskey line, creating widespread brand awareness and engagement during a pivotal time at the end of the ski season.
The Brief
Breckenridge Distillery sought to create a distinctive celebration for National Après Day on March 31. The challenge was to introduce their new whiskey line while fostering a sense of celebration and community. The goal was to reach a diverse audience aged 21-45, generating buzz and positioning Breckenridge as a key player in the whiskey market.
The Execution
Through our expertise in event-based marketing, we crafted a multifaceted integrated marketing campaign that included influencer partnerships, social media promotions, and live events. We created a social media contest encouraging users to share their own National Après Day celebrations with a glass of Breckenridge Whiskey using the hashtag #ApresAnywhere. The social and user generated content highlighted the unique features and craftsmanship of the new whiskey line and included alternative ways to enjoy the drink.
The Result
The impact of the campaign was substantial. Our efforts resulted in a 40% increase in social media engagement and over a million social media impressions. The hashtag #ApresAnywhere trended on Twitter and Instagram, generating thousands of media placements. Overall, the campaign successfully elevated Breckenridge Distillery’s brand presence and established a strong association with National Après Day.
Related Work
Led strategic PR across four pillars of corporate comms for Xponential Fitness
