1M+
Social Impressions
8M
Audience Reach
Influencer Campaign Skyrockets Albertsons O Organics Brand Awareness
TOP Agency boosted the Albertsons O Organic brand with a targeted TikTok social media campaign, creating product-focused stories to maximize engagement. O Organics set out to be the top choice for the single-income young millennials and Gen Z demographic who are looking for high-quality, affordable organic products that promote a healthy lifestyle and cater to diverse shopping preferences.
The Brief
We catapulted the Albertsons O Organic brand into the spotlight and addressed the challenge of brand recognition with a comprehensive strategy that generated extensive food and lifestyle media coverage. TOP Agency tackled this by designing a strategic social media campaign and conducting survey to craft compelling, data-driven narratives, centered on products, creating memorable moments that captured consumer interest. This involved collaborating with influential social media figures, securing product reviews, and tapping into current news trends and seasonal topics across leading trade media. By combining in-depth roundups and features that emphasized the brand’s unique messaging, TOP significantly elevated O Organics’ presence, effectively attracting new shoppers and bolstering customer retention.
TOP’s National Today holiday campaign made waves by launching ‘Organic Breakfast Month’ for Albertsons O Organics to be celebrated in April. The purpose of the holiday promotion asked people to spotlight their favorite organic breakfast foods. This bold move showcased the brand’s commitment to providing delicious, healthy, and affordable products, significantly boosting its visibility and consumer engagement.
The Execution
TOP Agency set clear objectives for an influencer social media campaign, aiming to boost brand awareness and drive meaningful engagement. We began by identifying the target audience of the young milleninials and Gen Z demographic to ensure content would be highly relevant and impactful. Influencers then crafted engaging and pertinent content, including dynamic social media videos, designed to resonate deeply with their followers within the demographic to showcase the brand’s high-quality, affordable products that promote a healthy lifestyle and cater to diverse shopping preferences. This strategic approach ensured that the campaign effectively connected with the audience and achieved its goals.
The Result
We elevated the Albertsons O Organic brand through a strategic influencer campaign, heavily focused on TikTok creators generated impactful moments that captivated consumer interest with a reason to pivot to organic products, or choose the Albertsons’ organic line. Our data-driven PR strategy served as the backbone of the messages delivered by influencers, achieving impressive results: 1,111,000 social media impressions, over 8 million total readership, and notable coverage from industry publications such as Grocery Dive.
