Toronto is one of the most influential cities in North America and a hotbed of technological and cultural changes sweeping the continent. As such, ideas can spread out from Toronto at lightning speed. Through our influencer network, we accelerate the word-of-mouth buzz, social sharing, and viral velocity of your product, service, or brand. We do this by leveraging the power of influencers to “show not tell” in an authentic and engaging way.
We have a team of influencer marketing managers, market researchers, and creative directors we have the marketing fire power you need to ensure the success of your next marketing campaign. Whether you’re looking for a one-off project in the Discovery district, or a major, worldwide campaign stemming from the Fashion district, our influencer team knows how to discover, vet, and collaborate with the best influencers in the city and track them at scale. Better yet, we’ve got the proactivity of a San Francisco startup with the strategic resources of a global agency that has conducted thousands of influencer campaigns in 30+ countries.
We target key influencers such as:
- – Influential bloggers
– Product review influencers
– Social media influencers
– Celebrity influencers
– Subject matter experts
– Influential journalists
– Influential analysts
Successful influencer campaigns are built on a combination of organic and paid strategies, and at TOP we have the experience and expertise to excel at both. Our relationships with influencers are on-going—built on trust and mutual benefit. We track our Toronto influencers — from From Scarborough to Etobicoke — with a proprietary CRM. This allows us to cultivate relationships with monthly check-ins and ‘surprise and delight’ benefits.
Our Toronto-based influencer network may be vast, but it isn’t all we offer. Our network extends worldwide. This means we will find the perfect match for your brand, whether they are in the GTA or not. We deliver return on investment by segmenting influencer focus by need state, targeting message content and format, and optimizing links and traffic for SEO purposes, too.