Toronto + Influencer Marketing

About us.

Toronto is one of the most influential cities in North America and ideas can spread out from Toronto at lightning speed. Through our influencer network, we multiply the word-of-mouth buzz, social sharing, and viral velocity of your product, service, or brand. We do this by using the power of influencers to spread your messaging in a subtle, authentic and engaging way.

If you need services with a one-off campaign or a full-scale influencer marketing plan, we have the reach and skills to lead your brand, product or service. Whether your interest is in consumer electronics, travel, family, lifestyle, food, beauty, and many more, we can create a campaign that works on all the levels you need it to.  We'll build out a matrix of every unique selling proposition your brand operates on and map it to our expansive network of influencers to find the right strategy and the right fit. We can do this because unlike other influencer marketing agencies, we understand the marketing-to-sales funnel and can implement for you.

We have a team of influencer marketing managers, market researchers, and content creators with the marketing fire power you need to ensure the success of your next marketing campaign. We’ve got the proactivity of a Toronto startup with the strategic resources of a global agency that has conducted thousands of influencer campaigns in 30+ countries.

Toronto is one of the most influential cities in North America and ideas can spread out from Toronto at lightning speed. Through our influencer network, we multiply the word-of-mouth buzz, social sharing, and viral velocity of your product, service, or brand. We do this by using the power of influencers to spread your messaging in a subtle, authentic and engaging way.

If you need services with a one-off campaign or a full-scale influencer marketing plan, we have the reach and skills to lead your brand, product or service. Whether your interest is in consumer electronics, travel, family, lifestyle, food, beauty, and many more, we can create a campaign that works on all the levels you need it to.  We'll build out a matrix of every unique selling proposition your brand operates on and map it to our expansive network of influencers to find the right strategy and the right fit. We can do this because unlike other influencer marketing agencies, we understand the marketing-to-sales funnel and can implement for you.

We have a team of influencer marketing managers, market researchers, and content creators with the marketing fire power you need to ensure the success of your next marketing campaign. We’ve got the proactivity of a Toronto startup with the strategic resources of a global agency that has conducted thousands of influencer campaigns in 30+ countries.

Our approach.

Proven formula for influencing success

We take you through a series of discovery activities, performed in-person at our Toronto office or remotely in locations around the world, we’ll help you better understand the perfect mix of influencers for your campaign and how to create campaigns that generate tangible ROI.

Successful influencer campaigns are built on a combination of organic and paid strategies, and at TOP we have the experience and expertise to excel at both. Our relationships with influencers are ongoing — built on trust and mutual benefit.  We track our Toronto influencers — from From Scarborough to Etobicoke — with a proprietary CRM. This allows us to cultivate relationships with monthly check-ins and ‘surprise and delight’ benefits.

Our Toronto-based influencer network may be vast, but it isn’t all we offer. Our network extends worldwide. This means we will find the perfect match for your brand, whether they are in the GTA or not. We deliver return on investment by segmenting influencer focus by need state, targeting message content and format, and optimizing links and traffic for SEO, too.

How we work.

Blueprints + data = Effective influencer marketing

We’re able to make top-notch creative assets quickly because we’ve learned what works, what doesn’t, and distilled it into replicable blueprints. Each blueprint represents a proven and systematic methodology for creative success guaranteed to engage influencers and reach audiences.

Let’s say you need to motivate influencers to use your product in the real world. The “challenge” blueprint will incentivize them to do just that, providing tons of exposure for your product. Or maybe you want to give your service a personal voice or use case in your local market. “Local view” would be perfect for you. Regardless of your goals, the blueprint system codifies the fundamentals into easily replicable steps, freeing up the team to work on strategic brand messaging.

Our influencer marketing channel uses data in a myriad of ways starting with our proprietary influencer evaluation system that monitors influencers on key metrics like audience engagement, size, and fit. Then we create content for many programs using our in-house survey and market research capabilities and provide that data to our influencers to use in their own work.  Finally, we track the results of each campaign beyond reach and impressions to understand the impact on brand awareness lift, SEO domain authority, website traffic, in-store walk-through rate, in-store purchase, and much more.

A next-generation influencer agency

From the Old Toronto to North York, we scale Toronto-area influencer marketing

Toronto is one of the most influential cities in North America and a hotbed of technological and cultural changes sweeping the continent. As such, ideas can spread out from Toronto at lightning speed. Through our influencer network, we accelerate the word-of-mouth buzz, social sharing, and viral velocity of your product, service, or brand. We do this by leveraging the power of influencers to “show not tell” in an authentic and engaging way.

We have a team of influencer marketing managers, market researchers, and creative directors we have the marketing fire power you need to ensure the success of your next marketing campaign. Whether you’re looking for a one-off project in the Discovery district, or a major, worldwide campaign stemming from the Fashion district, our influencer team knows how to discover, vet, and collaborate with the best influencers in the city and track them at scale. Better yet, we’ve got the proactivity of a San Francisco startup with the strategic resources of a global agency that has conducted thousands of influencer campaigns in 30+ countries.

We target key influencers such as:

  • – Influential bloggers
    – Product review influencers
    – Social media influencers
    – Celebrity influencers
    – Subject matter experts
    – Influential journalists
    – Influential analysts

Successful influencer campaigns are built on a combination of organic and paid strategies, and at TOP we have the experience and expertise to excel at both. Our relationships with influencers are on-going—built on trust and mutual benefit.  We track our Toronto influencers — from From Scarborough to Etobicoke — with a proprietary CRM. This allows us to cultivate relationships with monthly check-ins and ‘surprise and delight’ benefits.

Our Toronto-based influencer network may be vast, but it isn’t all we offer. Our network extends worldwide. This means we will find the perfect match for your brand, whether they are in the GTA or not. We deliver return on investment by segmenting influencer focus by need state, targeting message content and format, and optimizing links and traffic for SEO purposes, too.

What makes us different?

FAQ

Why Hire a Detroit Influencer Marketing Agency?

A Detroit brand influencer marketing agency will help you build buzz, social engagement, and grassroots support across many verticals at the same time. Whether your interest is in consumer electronics, travel, family, lifestyle, food, beauty, and many more, we can create a campaign that works on all the levels you need it to.  Our brand messaging starts the moment you sign as a client. wE’ll build out a matrix of every unique selling proposition your brands operates on and map it to our expansive network of influencers to find the right strategy and the right fit. We can do this because unlike other influencer marketing agencies, we actually understand the marketing-to-sales funnel and can implement for your brand.

Using Influencer Marketing Blueprints to Scale Creativity

We’re able to make top-notch creative assets quickly because we’ve learned what works, what doesn’t, and distilled it into replicable blueprints. Each blueprint represents a proven and systematic methodology for creative success guaranteed to engage influencers and reach audiences.

Let’s say you need to motivate influencers to use your product in the real world. The “challenge” blueprint will incentivize them to do just that providing tons of exposure for your product. Or maybe you want to give your service a personal voice or use case in your local market. “Local view” would be perfect for you. Regardless of your goals, the blueprint system codifies the fundamentals into easily replicable steps, freeing up the team to work on strategic brand messaging.

A Toronto Influencer Marketing Agency That Believes in the Power of Data

Data is everywhere and we’re using all of it. Our influencer marketing channel uses data in a myriad of ways starting with our proprietary influencer evaluation system that monitors influencers on key metrics like audience engagement, size, and fit. Then we create content for many programs using our in-house survey and market research capabilities and provide that data to our influencers to use in their own work.  Finally, we track the results of each campaign beyond reach and impressions to understand the impact on brand awareness lift, SEO domain authority, website traffic, in-store walk-through rate, in-store purchase, and much more.

Come for a visit. Let’s jump on the phone.  We’re ready to launch or relaunch your next great San Francisco influencer marketing campaign.

Why Hire a Detroit Influencer Marketing Agency?

A Detroit brand influencer marketing agency will help you build buzz, social engagement, and grassroots support across many verticals at the same time. Whether your interest is in consumer electronics, travel, family, lifestyle, food, beauty, and many more, we can create a campaign that works on all the levels you need it to.  Our brand messaging starts the moment you sign as a client. wE’ll build out a matrix of every unique selling proposition your brands operates on and map it to our expansive network of influencers to find the right strategy and the right fit. We can do this because unlike other influencer marketing agencies, we actually understand the marketing-to-sales funnel and can implement for your brand.

Using Influencer Marketing Blueprints to Scale Creativity

We’re able to make top-notch creative assets quickly because we’ve learned what works, what doesn’t, and distilled it into replicable blueprints. Each blueprint represents a proven and systematic methodology for creative success guaranteed to engage influencers and reach audiences.

Let’s say you need to motivate influencers to use your product in the real world. The “challenge” blueprint will incentivize them to do just that providing tons of exposure for your product. Or maybe you want to give your service a personal voice or use case in your local market. “Local view” would be perfect for you. Regardless of your goals, the blueprint system codifies the fundamentals into easily replicable steps, freeing up the team to work on strategic brand messaging.

A Toronto Influencer Marketing Agency That Believes in the Power of Data

Data is everywhere and we’re using all of it. Our influencer marketing channel uses data in a myriad of ways starting with our proprietary influencer evaluation system that monitors influencers on key metrics like audience engagement, size, and fit. Then we create content for many programs using our in-house survey and market research capabilities and provide that data to our influencers to use in their own work.  Finally, we track the results of each campaign beyond reach and impressions to understand the impact on brand awareness lift, SEO domain authority, website traffic, in-store walk-through rate, in-store purchase, and much more.

Come for a visit. Let’s jump on the phone.  We’re ready to launch or relaunch your next great San Francisco influencer marketing campaign.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.