When you’re based in an amazing place like the Bay Area — a region that is on the forefront of technological and cultural changes sweeping the nation — ideas can spread at lightning speed. We can accelerate the word-of-mouth buzz, social sharing, and viral velocity of your product, service, or brand by leveraging the power of influencers to “show not tell” in an authentic and engaging way.
At TOP, our team of influencer marketing managers, market researchers, and creative directors work hard to ensure the success of your next influencer marketing campaign — in San Francisco, on the Peninsula, and beyond. Whether you need local influencer marketing services for one-off projects or a complete influencer plan at a national or global scale, our influencer team knows how to discover, vet, collaborate, and track influencers at scale. Better yet, we’ve got the proactivity of a San Francisco startup with the strategic resources of a global agency that has conducted thousands of influencer campaigns in 30+ countries.
We target key influencers such as:
- – Influential bloggers
– Product review influencers
– Social media influencers
– Celebrity influencers
– Subject matter experts
– Influential journalists
– Influential analysts
At TOP, we believe that just like social media your influencer program should have both organic and paid strategies. Our relationships with influencers are on-going—built on trust and mutual benefit. We track our Bay Area influencers — from Marin County to Oakland to the Peninsula — with a proprietary CRM, making sure we cultivate the relationship with monthly check-ins, public comments to posts, and ‘surprise and delight’ benefits.
We have a wide-ranging influencer network in San Francisco, Palo Alto, Walnut Creek, and Menlo Park, but this extends worldwide. This allows us to focus on finding the perfect match for your brand. We deliver return on investment by segmenting influencer focus by need state, targeting message content and format, and optimizing links and traffic for SEO purposes, too.