San Francisco Influencer Marketing

Let's get the Bay Area buzzing about your product

TOP is a leading Silicon Valley influencer marketing agency

Talk to a Bay Area Influencer Marketing Expert
A next-generation influencer agency

From the Embarcadero to Oakland, we scale Bay Area influencer marketing

When you’re based in an amazing place like the Bay Area — a region that is on the forefront of technological and cultural changes sweeping the nation — ideas can spread at lightning speed.  We can accelerate the word-of-mouth buzz, social sharing, and viral velocity of your product, service, or brand by leveraging the power of influencers to “show not tell” in an authentic and engaging way.

At TOP, our team of influencer marketing managers, market researchers, and creative directors work hard to ensure the success of your next influencer marketing campaign — in San Francisco, on the Peninsula, and beyond.  Whether you need local influencer marketing services for one-off projects or a complete influencer plan at a national or global scale, our influencer team knows how to discover, vet, collaborate, and track influencers at scale.  Better yet, we’ve got the proactivity of a San Francisco startup with the strategic resources of a global agency that has conducted thousands of influencer campaigns in 30+ countries.

We target key influencers such as:

  • – Influential bloggers
    – Product review influencers
    – Social media influencers
    – Celebrity influencers
    – Subject matter experts
    – Influential journalists
    – Influential analysts

At TOP, we believe that just like social media your influencer program should have both organic and paid strategies. Our relationships with influencers are on-going—built on trust and mutual benefit.  We track our Bay Area influencers — from Marin County to Oakland to the Peninsula — with a proprietary CRM, making sure we cultivate the relationship with monthly check-ins, public comments to posts, and ‘surprise and delight’ benefits.

We have a wide-ranging influencer network in San Francisco, Palo Alto, Walnut Creek, and Menlo Park, but this extends worldwide.  This allows us to focus on finding the perfect match for your brand. We deliver return on investment by segmenting influencer focus by need state, targeting message content and format, and optimizing links and traffic for SEO purposes, too.

We built our own influencer network

We have more than 3,500 influencers in our own proprietary network who span every imaginable influencer vertical — from motherhood and lifestyle to consumer electronics and business and personal finance.  We can also vet hundreds of more influencers for your next campaign.

We play 'moneyball'

Like the famous book about the Oakland Athletics, we play 'moneyball' by finding influencers who are undervalued relative to their reach and audience engagement.  By grouping these influencers together, we can field an amazing influencer team without the big-ticket influencer price tag.

We drive relationships

At it's best, Influencer marketing should be relationship-driven instead of a form of transactional advertising.  We develop relationships with influencers across San Francisco, Sonoma, Solano, Alameda, Contra Costa, Marin, Napa, San Mateo, and Santa Clara counties to transform them into genuine and authentic brand advocates.

We using quantitative scoring

We track and evaluate influencers on many key metrics including visual appeal, topic authority, audience size, audience engagement, and audience reach.  This allows us to measure results of campaigns more precisely in the Bay Area, across the U.S., or across the world for clear return on investment.

Our influencer engine was built in San Francisco

We love Bay Area influencer marketing

As the epicenter of technology, ethnic, geographic, and cultural diversity, the Bay Area is an amazing canvas for our influencer marketing work.  Whether you start in the Mission and head over to Marin — or start in Oakland and drive down to San Jose — we love creating campaigns with their finger on the pulse of local, regional, or national cultural conversation.

TOP can take you through a series of discovery activities — performed in-person in the Bay Area or remotely in locations around the world — that help you better understand which influencers are right for you and how you can create campaigns programs that generate high multiples of return on investment.

Got something on your mind that we didn’t address above?  Let us know your toughest influencer marketing questions.

Why Hire a Bay Area Influencer Marketing Agency?

A San Francisco brand influencer marketing agency can help you build buzz, social engagement, and grassroots support across fields like consumer electronics, travel, family, lifestyle, food, beauty, and much more.  Brand messaging work starts the moment we take you on as a client.  We create a matrix with each element of your unique selling proposition and map those key brand messages to specific aspects of our influencer strategy.  If you want an influencer marketing agency that actually understands the entire marketing-to-sales funnel, you’ve come to right place.

Using Influencer Marketing Blueprints to Scale Creativity

To make our creative process more efficient, effective, and scalable, we developed influencer blueprints — each representing a proven and 
systematic methodology for engaging influencers and their audiences.
Each influencer blueprint represents a creative approach and series of steps that we replicate and optimize to get the desired results.  Need to motivate influencers to use your products and services in the real world?  That’s our “challenge” blueprint.  Want to create an interactive quest that reinforces the core messages of your brand?  We call that a “scavenger” blueprint.  Need to give your service a personal voice or use case?  You’re going to love our “local view” blueprint.  Because the fundamentals for each blueprint are already codified — our team knows the precise formula for execution — it frees us up to focus on creative and strategic brand messaging within the influencer blueprint framework.

A San Francisco Influencer Marketing Agency That Believes in the Power of Data

We use data in a myriad of ways throughout the influencer marketing channel.  First, we use our proprietary system to evaluate the value of each influencer based on key metrics like audience engagement, size, and fit.  Second, we create content for many influencer programs using our ini-house survey and market research capabilities — providing influencers with interest data results they can feature in their posts.  Third, we track the results of each campaign beyond reach and impressions to understand the impact on brand awareness lift, SEO domain authority, website traffic, in-store walk-through rate, in-store purchase, and much more.

Come for a visit. Let’s jump on the phone.  We’re ready to launch or relaunch your next great San Francisco influencer marketing campaign.

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