San Francisco + Influencer Marketing

About us.

When you’re based in an amazing place like the Bay Area — a region at the forefront of trending technological and cultural changes sweeping the nation — ideas can spread at lightning speed.  We accelerate the word-of-mouth buzz, social sharing, and viral velocity of your product, service, or brand by leveraging the power of influencers to “show, not tell” in an authentic and engaging way.

At TOP, our team of influencer marketing managers, market researchers, and creative directors work hard to ensure the success of your next influencer marketing campaign — in San Francisco and beyond.  Whether you need local influencer marketing services for one-off projects or a complete influencer plan at a national or global scale, our influencer team knows how to discover, vet, collaborate, and track influencers at scale. Better yet, we’ve got the proactivity of a San Francisco startup with the strategic resources of a global agency that has conducted thousands of influencer campaigns in 30+ countries.

When you’re based in an amazing place like the Bay Area — a region at the forefront of trending technological and cultural changes sweeping the nation — ideas can spread at lightning speed.  We accelerate the word-of-mouth buzz, social sharing, and viral velocity of your product, service, or brand by leveraging the power of influencers to “show, not tell” in an authentic and engaging way.

At TOP, our team of influencer marketing managers, market researchers, and creative directors work hard to ensure the success of your next influencer marketing campaign — in San Francisco and beyond.  Whether you need local influencer marketing services for one-off projects or a complete influencer plan at a national or global scale, our influencer team knows how to discover, vet, collaborate, and track influencers at scale. Better yet, we’ve got the proactivity of a San Francisco startup with the strategic resources of a global agency that has conducted thousands of influencer campaigns in 30+ countries.

Our approach.

A data-driven strategy for a targeted market

We distinguish ourselves by providing you with a proven, two-part approach to influencer marketing. We first use mass media listening tools to generate a ground-up analysis of your audience and their consumer behaviors. Then, instead of going for the largest, priciest influencers, we leverage our own San Francisco network of mid-tier and micro influencers to hyper-target and deliver your brand’s message through an authentic channel.

When you partner with TOP, we handle discovery, design campaigns, and determine the right delivery methods to ensure that your campaign fits your brand and your audience.  We monitor everything our influencers do, optimizing messages and tactics that are working best, and change those that could work better. Every audience is specially targeted with influencers that are likely to reach them and messages that are designed to resonate. The result is a bespoke influencer campaign that fits your needs, your goals, and your budget. 

How we work.

A data-driven approach to the human connection

A successful influencer marketing strategy lies in the power of your network. TOP works consistently with our very own network of San Francisco influencers to not only build trust and communication, but to better understand how each influencer can best be utilized for different audiences.

Through monthly check-ins, surprise and delight benefits, and public post engagement, we are not only building our relationships to better motivate partners, but we are using every interaction to track and score them qualitatively. Using metrics and categories like audience size, audience demographic, creative style, etc. we can start generating a list of curated candidates for when you’re ready to push your message.

And this doesn’t just stop in San Francisco. Our team works globally with an international influencer network to provide you with a marketing strategy that spreads locally and then easily scales up for audiences around the world.

A next-generation influencer agency

From the Embarcadero to Oakland, we scale Bay Area influencer marketing

When you’re based in an amazing place like the Bay Area — a region that is on the forefront of technological and cultural changes sweeping the nation — ideas can spread at lightning speed.  We can accelerate the word-of-mouth buzz, social sharing, and viral velocity of your product, service, or brand by leveraging the power of influencers to “show not tell” in an authentic and engaging way.

At TOP, our team of influencer marketing managers, market researchers, and creative directors work hard to ensure the success of your next influencer marketing campaign — in San Francisco, on the Peninsula, and beyond.  Whether you need local influencer marketing services for one-off projects or a complete influencer plan at a national or global scale, our influencer team knows how to discover, vet, collaborate, and track influencers at scale.  Better yet, we’ve got the proactivity of a San Francisco startup with the strategic resources of a global agency that has conducted thousands of influencer campaigns in 30+ countries.

We target key influencers such as:

  • – Influential bloggers
    – Product review influencers
    – Social media influencers
    – Celebrity influencers
    – Subject matter experts
    – Influential journalists
    – Influential analysts

At TOP, we believe that just like social media your influencer program should have both organic and paid strategies. Our relationships with influencers are on-going—built on trust and mutual benefit.  We track our Bay Area influencers — from Marin County to Oakland to the Peninsula — with a proprietary CRM, making sure we cultivate the relationship with monthly check-ins, public comments to posts, and ‘surprise and delight’ benefits.

We have a wide-ranging influencer network in San Francisco, Palo Alto, Walnut Creek, and Menlo Park, but this extends worldwide.  This allows us to focus on finding the perfect match for your brand. We deliver return on investment by segmenting influencer focus by need state, targeting message content and format, and optimizing links and traffic for SEO purposes, too.

What makes us different?

Our influencer engine was built in San Francisco

We love Bay Area influencer marketing

As the epicenter of technology, ethnic, geographic, and cultural diversity, the Bay Area is an amazing canvas for our influencer marketing work.  Whether you start in the Mission and head over to Marin — or start in Oakland and drive down to San Jose — we love creating campaigns with their finger on the pulse of local, regional, or national cultural conversation.

TOP can take you through a series of discovery activities — performed in-person in the Bay Area or remotely in locations around the world — that help you better understand which influencers are right for you and how you can create campaigns programs that generate high multiples of return on investment.

Got something on your mind that we didn’t address above?  Let us know your toughest influencer marketing questions.

FAQ

Why Hire a Bay Area Influencer Marketing Agency?

A San Francisco brand influencer marketing agency can help you build buzz, social engagement, and grassroots support across fields like consumer electronics, travel, family, lifestyle, food, beauty, and much more.  Brand messaging work starts the moment we take you on as a client.  We create a matrix with each element of your unique selling proposition and map those key brand messages to specific aspects of our influencer strategy.  If you want an influencer marketing agency that actually understands the entire marketing-to-sales funnel, you’ve come to right place.

Using Influencer Marketing Blueprints to Scale Creativity

To make our creative process more efficient, effective, and scalable, we developed influencer blueprints — each representing a proven and 
systematic methodology for engaging influencers and their audiences.
Each influencer blueprint represents a creative approach and series of steps that we replicate and optimize to get the desired results.  Need to motivate influencers to use your products and services in the real world?  That’s our “challenge” blueprint.  Want to create an interactive quest that reinforces the core messages of your brand?  We call that a “scavenger” blueprint.  Need to give your service a personal voice or use case?  You’re going to love our “local view” blueprint.  Because the fundamentals for each blueprint are already codified — our team knows the precise formula for execution — it frees us up to focus on creative and strategic brand messaging within the influencer blueprint framework.

A San Francisco Influencer Marketing Agency That Believes in the Power of Data

We use data in a myriad of ways throughout the influencer marketing channel.  First, we use our proprietary system to evaluate the value of each influencer based on key metrics like audience engagement, size, and fit.  Second, we create content for many influencer programs using our ini-house survey and market research capabilities — providing influencers with interest data results they can feature in their posts.  Third, we track the results of each campaign beyond reach and impressions to understand the impact on brand awareness lift, SEO domain authority, website traffic, in-store walk-through rate, in-store purchase, and much more.

Come for a visit. Let’s jump on the phone.  We’re ready to launch or relaunch your next great San Francisco influencer marketing campaign.

Why Hire a Bay Area Influencer Marketing Agency?

A San Francisco brand influencer marketing agency can help you build buzz, social engagement, and grassroots support across fields like consumer electronics, travel, family, lifestyle, food, beauty, and much more.  Brand messaging work starts the moment we take you on as a client.  We create a matrix with each element of your unique selling proposition and map those key brand messages to specific aspects of our influencer strategy.  If you want an influencer marketing agency that actually understands the entire marketing-to-sales funnel, you’ve come to right place.

Using Influencer Marketing Blueprints to Scale Creativity

To make our creative process more efficient, effective, and scalable, we developed influencer blueprints — each representing a proven and 
systematic methodology for engaging influencers and their audiences.
Each influencer blueprint represents a creative approach and series of steps that we replicate and optimize to get the desired results.  Need to motivate influencers to use your products and services in the real world?  That’s our “challenge” blueprint.  Want to create an interactive quest that reinforces the core messages of your brand?  We call that a “scavenger” blueprint.  Need to give your service a personal voice or use case?  You’re going to love our “local view” blueprint.  Because the fundamentals for each blueprint are already codified — our team knows the precise formula for execution — it frees us up to focus on creative and strategic brand messaging within the influencer blueprint framework.

A San Francisco Influencer Marketing Agency That Believes in the Power of Data

We use data in a myriad of ways throughout the influencer marketing channel.  First, we use our proprietary system to evaluate the value of each influencer based on key metrics like audience engagement, size, and fit.  Second, we create content for many influencer programs using our ini-house survey and market research capabilities — providing influencers with interest data results they can feature in their posts.  Third, we track the results of each campaign beyond reach and impressions to understand the impact on brand awareness lift, SEO domain authority, website traffic, in-store walk-through rate, in-store purchase, and much more.

Come for a visit. Let’s jump on the phone.  We’re ready to launch or relaunch your next great San Francisco influencer marketing campaign.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.