Philadelphia Marketing Agency
Influencer Marketing Agency

Philadelphia + Influencer Marketing

About us.

From Fishtown to Center City, we help scale influencer marketing for Philadelphia companies

Philadelphia is a thoroughly modern city with an historic past where ideas spread at lightening speed. Our influencer campaigns accelerate that buzz, by leveraging influencers who understand all that is great about Philly and show it in a genuine way. Our team of influencer managers, creative marketers, and market researchers create compelling campaigns that have their fingers on the pulse of Philadelphia but the scope and scale to reach audiences the world over. 

Whether you're looking to bring some local flair to a one-off project or create a global campaign that spreads what's great about your brand and your city to the world, our team of influencer professionals discover, vet, collaborate with, and track influencers from Bucks County to King of Prussia that can help you scale nationwide.

Philadelphia is a thoroughly modern city with an historic past where ideas spread at lightening speed. Our influencer campaigns accelerate that buzz, by leveraging influencers who understand all that is great about Philly and show it in a genuine way. Our team of influencer managers, creative marketers, and market researchers create compelling campaigns that have their fingers on the pulse of Philadelphia but the scope and scale to reach audiences the world over. 

Whether you're looking to bring some local flair to a one-off project or create a global campaign that spreads what's great about your brand and your city to the world, our team of influencer professionals discover, vet, collaborate with, and track influencers from Bucks County to King of Prussia that can help you scale nationwide.

Our approach.

Influencer Marketing Philadelphia

A Small, Dedicated Group of People Can Change the World

Philadelphia is the City of Brotherly Love, and we take that seriously as we create influencer campaigns with Philly natives who will broadcast real, authentic love for your brand. There's no city quite like Philly and the influencer campaigns we create are as unique as the city. We handle discovery, design campaigns, and determine the right delivery methods to ensure that your campaign fits your brand and your audience. 

We monitor everything our influencers do, optimizing messages and tactics that are working best, and changing those that could work better. Every audience is specially targeted with influencers that are likely to reach them and messages that are designed to resonate. The result is a bespoke influencer campaign that fits your needs, your goals, and your budget. 

How we work.

Out of Many, One

Influencer marketing is a powerful tool for growing an audience, driving sales, and increasing word of mouth. But that doesn't mean there's one perfect way to do it. Every influencer campaign is as unique as the influencers who take part in it. Bringing in a celebrity influencers with hundreds of thousands of followers can work in many instances, but it also limits your campaign to one message for one (albeit large) audience. 

We have spearheaded a different approach in which we expertly combine several smaller targeted influencers with more dedicated, specific audiences who are more likely to engage with our brands. The power of 10 influencers with 1,000 followers each can be magnitudes greater than one influencer with 10,000 followers. We can craft different messages for different audiences and the influencers can work together to amplify each other's content, making for a more holistic, engaging, and successful campaign. 

Influencer strategists for the next generation of marketing

From Old City to Center City, we scale Philly influencer marketing

Philadelphia is one of the most historic yet modern and innovative companies in the nation. Here, ideas spread at lightning speed due to its positioning at the forefront of advancements in tech and culture. We can accelerate the buzz, social sharing, and word-of-mouth recommendations surrounding your product, brand, or service by leveraging influencers. They don’t tell, they show, value in a genuine way.

Our influencer marketing services include:

  • Full-Service Influencer Marketing Campaigns
  • Influencer Marketing Training
  • Dedicated Philadelphia Influencer Marketing Specialists
  • Wide experience from Philadelphia startups to local service providers

The team at TOP rallies a team of influencer managers, creative directors, and market researchers who ensure the success of your campaign within greater Philadelphia and beyond. Whether you need something locally sound and engaging to your Philly market, or you’re looking to scale globally with a major influencer plan, our influencer team will work with sourced influencers to create compelling campaigns and measure their performance on a number of metrics. The tenacity of a tech startup with the credentials of a company ten times our size allow us to host thousands of influencer campaigns all over the world.

Much like a thorough social strategy, influencer plans work best when they leverage both organic and paid efforts. We choose to take this approach while building relationships with our influencer network; those relationships are built on trust and mutual benefit. We use a proprietary CRM to track our influencers and cultivate relationships through consistent check-ins, conversation, and collaboration… plus a few ‘surprise and delight’ benefits here and there.

Our network casts a wide net across Philadelphia, King of Prussia, and Cherry Hill, but it extends across the globe. Thanks to this massive pool, we have the opportunity to find the perfect match for your brand, your needs, and your specific campaign goals. We can also focus choices by need state, target messaging, link optimization, and SEO traffic.

What makes us different?

We build big networks 

Our influencer network is more than 3,500 strong from every possible vertical including parenting, lifestyle, food and beverage, higher education, healthcare, and business. 

We provide better ROI

We source influencers who are undervalued relative to their reach and engagement and group them together, to  over-index on key metrics without paying a huge influencer price tag to do so.

We foster relationships

Philly is a city that values relationships and we focus our influencer campaigns on building relationships between ourselves and our influencers, our influencers, and your brand, and your brand with your customers.

We score quantitatively

While relationships are critical, so is tracking and evaluating influencers on key metrics, like audience size, audience engagement, visual appeal, topic authority, and audience reach, to get precise results and a clear ROI.

Our influencer engine drives in Philly

We love Pennsylvania influencer marketing

As one of the epicenters of American history and diversity, Philadelphia is a wondeful canvas for marketing efforts, particularly influencer. Whether you go from Fishtown to Chinatown, or you stroll the storied streets of Rittenhouse Square, we create campaigns that are relevant to conversations here at home in Philadelphia, as well as those taking place nationally and globally.

We’ll determine measures of success and discover the optimal mix of influencers during a series of activities hosted in person or remotely wuth the TOP team. That way, you’ll understand how your program can come together to generate exponential return on investment.

If there’s something we haven’t cleared up above, please let us know. We want to answer your toughest influencer marketing questions.

FAQ

Why Hire a Philadelphia Influencer Marketing Agency?

Nobody has their finger on the pulse of what’s happening locally more so than those who live, work, and play in Philadelphia. We know the best ways to scale local buzz, social engagement, and other marketing efforts in fields like lifestyle, family, food, beauty, electronics, and consumer goods, among others. We also kick off brand messaging creation from day one by taking stock of your unique value propositions and creating a matrix of them from which to derive key brand messages and points your influencers can touch on. We’re not just an influencer engine, we’re a marketing engine.

Local Influencer Marketing for Philadelphia Companies

We have been working for the local Seattle market for years and have serviced brands and businesses all across the city. We make sure that each one of your campaign is fine-tuned and targeted to your audience in and out of the city using next-gen tactics and cutting-edge tools.

An Influencer Marketing Agency That Lives in Philadelphia

Data drives all of our efforts, influencer marketing channels included. We first use proprietary technology to evaluate our influencers based on a number of key metrics like audience engagement rate and connection to audience. We then use in-house surveys and market research efforts to create talking points that our influencers can feature in their posts. Finally, we track success beyond simple social metrics; we determine a lift in brand awareness, domain authority, and in-store visits, if applicable.

Come visit or we’ll jump on the phone.  We’re ready to launch or relaunch your next great Philadelphia influencer marketing campaign.

Why Hire a Philadelphia Influencer Marketing Agency?

Nobody has their finger on the pulse of what’s happening locally more so than those who live, work, and play in Philadelphia. We know the best ways to scale local buzz, social engagement, and other marketing efforts in fields like lifestyle, family, food, beauty, electronics, and consumer goods, among others. We also kick off brand messaging creation from day one by taking stock of your unique value propositions and creating a matrix of them from which to derive key brand messages and points your influencers can touch on. We’re not just an influencer engine, we’re a marketing engine.

Local Influencer Marketing for Philadelphia Companies

We have been working for the local Seattle market for years and have serviced brands and businesses all across the city. We make sure that each one of your campaign is fine-tuned and targeted to your audience in and out of the city using next-gen tactics and cutting-edge tools.

An Influencer Marketing Agency That Lives in Philadelphia

Data drives all of our efforts, influencer marketing channels included. We first use proprietary technology to evaluate our influencers based on a number of key metrics like audience engagement rate and connection to audience. We then use in-house surveys and market research efforts to create talking points that our influencers can feature in their posts. Finally, we track success beyond simple social metrics; we determine a lift in brand awareness, domain authority, and in-store visits, if applicable.

Come visit or we’ll jump on the phone.  We’re ready to launch or relaunch your next great Philadelphia influencer marketing campaign.

Philadelphia services

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.