Marketing Agency Washington DC
Influencer Marketing Agency

Washington DC + Influencer Marketing

About us.

From Old Town to Capitol Hill, we help scale influencer marketing for Washington, D.C. companies

Washington, D.C. is the epicenter of influence in America and the TOP influencer team is right in the thick of it. We leverage the power of influencers to help customers engage with your brand in authentic and powerful ways, bringing together relationships and creativity to drive attention and conversions. Peer-to-peer recommendations are a major driver for brands so we track hundreds of Beltway-based influencers who can represent your brand and move the needle on your campaign. 

Or team of influencer marketing managers, market researchers, and high-end creatives work together to create a comprehensive campaign that gets attention inside the Beltway and across the DMV. We use our proprietary CRM to manage and bolster our influencers, helping to determine their true value and create messages that trigger emotional engagement, social sharing, and calls to action within our target audiences. What you get is an influencer campaign that drives sales and audience reach and can be scaled nationwide.

Washington, D.C. is the epicenter of influence in America and the TOP influencer team is right in the thick of it. We leverage the power of influencers to help customers engage with your brand in authentic and powerful ways, bringing together relationships and creativity to drive attention and conversions. Peer-to-peer recommendations are a major driver for brands so we track hundreds of Beltway-based influencers who can represent your brand and move the needle on your campaign. 

Or team of influencer marketing managers, market researchers, and high-end creatives work together to create a comprehensive campaign that gets attention inside the Beltway and across the DMV. We use our proprietary CRM to manage and bolster our influencers, helping to determine their true value and create messages that trigger emotional engagement, social sharing, and calls to action within our target audiences. What you get is an influencer campaign that drives sales and audience reach and can be scaled nationwide.

Our approach.

influencer marketing agency Washington DC

A Small, Dedicated Group of People Can Change the World

Washington is a city of huge personalities but the real power, as is often the case, lies in the work being done by legions of dedicated people. We don't believe in a one-size-fits all influencer program and we know that while it is tempting to pay large sums for major celebrity influencers, it is not always right for every brand or every campaign. That is why we combine a multi-tiered approach to influencer campaigns where we coordinate many smaller, but undervalued influencers into a cohesive and powerful campaign that builds on itself in an authentic, viral way. 

We handle discovery, design campaigns, and determine the right delivery methods to ensure that your campaign fits your brand and your audience. We monitor everything our influencers do, optimizing messages and tactics that are working best, and changing those that could work better. The result is a bespoke influener campaign that fits your needs, your goals, and your budget. 

How we work.

We make influencer marketing viral

We believe that successful influencer marketing campaigns are built on relationships so we've created a wide-ranging network of influencers from across the region and cultivated those relationships with monthly check-ins, surprise and delight benefits, and public comments to post. We track our influencers with a proprietary CRM to ensure that you're getting the best ROI. 

We utilize targeted amplification to get the most out of our influencer network with the best ROI in the business. Rather than spreading one message to one large audience, we help you spread several targeted messages to any number of specific audiences who are more likely to engage. Smaller influencers and their audiences are more likely to better engage with content than larger influencers, providing a better experience. We actively seek out undervalued influencers who punch above their weight and can be true ambassadors for your brand. 

A next-generation influencer agency

We scale Beltway influencer marketing

D.C is the epicenter of influencer on the forefront of politics, policy, innovation, and technology. So it is no surprise that in this crucible ideas can spread faster than the 24 hour news cycle. We can supercharge the word-of-mouth buzz, social sharing, and viral velocity of your brand’s messaging by leveraging the power of influencers to “show not tell” in an authentic and engaging way in a world of influencers.

Our influencer marketing services include:

  • Full-Service Influencer Marketing Campaigns
  • Influencer Marketing Training
  • Dedicated Washington DC Influencer Marketing Specialists
  • Wide experience from Washington DC startups to local service providers

TOP’s influencers marketing managers, market researchers and creative gurus work together at lightening speed to ensure the success of your next marketing campaign. Our influencers work from Crystal City to Logan Circle and beyond. Whether you’re in need of a partner for a one-off project or a complete local, national, or global campaign, our influencer team will discover, vet, collaborate with, and track performance at a scale other agencies can’t attain. To make it even more enticing, we’re as proactive and driven as a Silicon Hill startup but with the strategic resources of the best global agency. Don’t believe us, believe the results of thousands of influencer campaigns across 30+ countries.

You need more than one approach to influencer marketing if you’re going to succeed. Much like social, the world of influencers falls into two categories, paid and organic. At TOP we’re able to combine the two into to powerhouse of influence and our relationships are built on trust and mutual benefit.  We track our Beltway influencers — from 14th St to Columbia Heights — with a proprietary CRM, making that allows us to cultivate relationships systematically complete with monthly check-ins, comment to posts, and surprise and delight benefits for our influencers.

Our influencer network is as wide-ranging and diverse as the DMV itself extending beyond Bethesda and Silver Sprint to be truly worldwide. So we’re able to focus on finding the perfect match for your brand and deliver ROI based on segmenting influencer focus by need state, targeted content, and optimized links to improve SEO traffic.

What makes us different?

Our influencer engine was built in Washington.

As the epicenter of politics, policy, innovation, and technology, D.C. is part company town, part influence mecca. We love creating campaigns with their finger on the pulse of local, regional, or national cultural conversation for clients that know their way around a traffic circle.

We take you through set series of discovery activities to make sure you understand which influencers should be part of your campaign and how to organize the campaign’s programs in a way that generates maximum return on investment.

We’re always looking for new questions and problems to solve. If we haven’t addressed your query,  let us know your toughest influencer marketing questions.

FAQ

Why Hire a Washington DC Area Influencer Marketing Agency?

With so much history being made every day, it can be hard to rise above the din in D.C. An influencer marketing agency that knows the layout of a city full of influence can help you build buzz, engagement, and grassroots action, across whatever field you’re looking to play in be it: policy, politics, travel, food, lifestyle, parenting, or technology. From the moment you bring us aboard, we start brand messaging. We build a matrix around each element of your selling prop and map key brand messages to aspects of our influencer strategy. You want an influencer marketing agency that understands the entire marketing-to-sales funnel.

Local Influencer Marketing for Washington DC Area Companies

We have been working for the local Washington DC and the nearby area market for years and have serviced brands and businesses all across the city. We make sure that each one of your campaign is fine-tuned and targeted to your audience in across DC using next-gen tactics and cutting-edge tools.

An Influencer Marketing Agency That Lives in Washington DC

Our story started from our local DC office and we have expanded from Influencer Marketing Specialists from Washington DC to becoming a global marketing powerhouse. Our many years operating from the DC area has strengthened our relationships in the local influencer community and allowed us to sit at the helm of a top class local influencer agency. So? Let’s meet up and talk about launching or relaunching your next great influencer marketing campaign.

Why Hire a Washington DC Area Influencer Marketing Agency?

With so much history being made every day, it can be hard to rise above the din in D.C. An influencer marketing agency that knows the layout of a city full of influence can help you build buzz, engagement, and grassroots action, across whatever field you’re looking to play in be it: policy, politics, travel, food, lifestyle, parenting, or technology. From the moment you bring us aboard, we start brand messaging. We build a matrix around each element of your selling prop and map key brand messages to aspects of our influencer strategy. You want an influencer marketing agency that understands the entire marketing-to-sales funnel.

Local Influencer Marketing for Washington DC Area Companies

We have been working for the local Washington DC and the nearby area market for years and have serviced brands and businesses all across the city. We make sure that each one of your campaign is fine-tuned and targeted to your audience in across DC using next-gen tactics and cutting-edge tools.

An Influencer Marketing Agency That Lives in Washington DC

Our story started from our local DC office and we have expanded from Influencer Marketing Specialists from Washington DC to becoming a global marketing powerhouse. Our many years operating from the DC area has strengthened our relationships in the local influencer community and allowed us to sit at the helm of a top class local influencer agency. So? Let’s meet up and talk about launching or relaunching your next great influencer marketing campaign.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.