D.C is the epicenter of influencer on the forefront of politics, policy, innovation, and technology. So it is no surprise that in this crucible ideas can spread faster than the 24 hour news cycle. We can supercharge the word-of-mouth buzz, social sharing, and viral velocity of your brand’s messaging by leveraging the power of influencers to “show not tell” in an authentic and engaging way in a world of influencers.
TOP’s influencers marketing managers, market researchers and creative gurus work together at lightening speed to ensure the success of your next marketing campaign. Our influencers work from Crystal City to Logan Circle and beyond. Whether you’re in need of a partner for a one-off project or a complete local, national, or global campaign, our influencer team will discover, vet, collaborate with, and track performance at a scale other agencies can’t attain. To make it even more enticing, we’re as proactive and driven as a Silicon Hill startup but with the strategic resources of the best global agency. Don’t believe us, believe the results of thousands of influencer campaigns across 30+ countries.
We target key influencers such as:
- – Influential bloggers
– Product review influencers
– Social media influencers
– Celebrity influencers
– Subject matter experts
– Influential journalists
– Influential analysts
You need more than one approach to influencer marketing if you’re going to succeed. Much like social, the world of influencers falls into two categories, paid and organic. At TOP we’re able to combine the two into to powerhouse of influence and our relationships are built on trust and mutual benefit. We track our Beltway influencers — from 14th St to Columbia Heights — with a proprietary CRM, making that allows us to cultivate relationships systematically complete with monthly check-ins, comment to posts, and surprise and delight benefits for our influencers.
Our influencer network is as wide-ranging and diverse as the DMV itself extending beyond Bethesda and Silver Sprint to be truly worldwide. So we’re able to focu on finding the perfect match for your brand and deliver ROI based on segmenting influencer focus by need state, targeted content, and optimized links to improve SEO traffic.