Washington DC + Influencer Marketing

A next-generation influencer agency

From Alexandria to Bethesda and everywhere in between, we scale Beltway influencer marketing

D.C is the epicenter of influencer on the forefront of politics, policy, innovation, and technology. So it is no surprise that in this crucible ideas can spread faster than the 24 hour news cycle. We can supercharge the word-of-mouth buzz, social sharing, and viral velocity of your brand’s messaging by leveraging the power of influencers to “show not tell” in an authentic and engaging way in a world of influencers.

TOP’s influencers marketing managers, market researchers and creative gurus work together at lightening speed to ensure the success of your next marketing campaign. Our influencers work from Crystal City to Logan Circle and beyond. Whether you’re in need of a partner for a one-off project or a complete local, national, or global campaign, our influencer team will discover, vet, collaborate with, and track performance at a scale other agencies can’t attain. To make it even more enticing, we’re as proactive and driven as a Silicon Hill startup but with the strategic resources of the best global agency. Don’t believe us, believe the results of thousands of influencer campaigns across 30+ countries.

We target key influencers such as:

  • – Influential bloggers
    – Product review influencers
    – Social media influencers
    – Celebrity influencers
    – Subject matter experts
    – Influential journalists
    – Influential analysts

You need more than one approach to influencer marketing if you’re going to succeed. Much like social, the world of influencers falls into two categories, paid and organic. At TOP we’re able to combine the two into to powerhouse of influence and our relationships are built on trust and mutual benefit.  We track our Beltway influencers — from 14th St to Columbia Heights — with a proprietary CRM, making that allows us to cultivate relationships systematically complete with monthly check-ins, comment to posts, and surprise and delight benefits for our influencers.

Our influencer network is as wide-ranging and diverse as the DMV itself extending beyond Bethesda and Silver Sprint to be truly worldwide. So we’re able to focu on finding the perfect match for your brand and deliver ROI based on segmenting influencer focus by need state, targeted content, and optimized links to improve SEO traffic.

Our influencer engine was built in Washington.

We love Beltway influencer marketing

As the epicenter of politics, policy, innovation, and technology, D.C. is part company town, part influence mecca. We love creating campaigns with their finger on the pulse of local, regional, or national cultural conversation for clients that know their way around a traffic circle.

We take you through set series of discovery activities to make sure you understand which influencers should be part of your campaign and how to organize the campaign’s programs in a way that generates maximum return on investment.

We’re always looking for new questions and problems to solve. If we haven’t addressed your query,  let us know your toughest influencer marketing questions.

Why Hire a D.C-area Influencer Marketing Agency?

With so much history being made every day, it can be hard to rise above the din in D.C. An influencer marketing agency that knows the layout of a city full of influence can help you build buzz, engagement, and grassroots action, across whatever field you’re looking to play in be it: policy, politics, travel, food, lifestyle, parenting, or technology. From the moment you bring us aboard, we start brand messaging. We build a matrix around each element of your selling prop and map key brand messages to aspects of our influencer strategy. You want an influencer marketing agency that understands the entire marketing-to-sales funnel.

Using Influencer Marketing Blueprints to Scale Creativity

Our creative process is built around a simple but ingenious method to increase the efficiency, effectiveness, and scalability of our creative. We use a system of blueprints — each representing a proven and systematic methodology for engaging with audiences and influencers.

Each influencer blueprint represents a creative approach and series of steps that we replicate and optimize to get the desired results. Let’s say you need to motivate influencers to use your products in the real world. We implement the “challenge” blueprint to incentivize. Or maybe you want to be more creative and highlight your products uses out in the real world. Well, we’d utilize the “scavenger” blueprint to create an interactive quest built around your product and its uses. Because the fundamentals for each blueprint are already codified — our team knows the precise formula for execution — it frees us up to focus on creative and strategic brand messaging within the influencer blueprint framework.

In D.C. data is king. And it's where we reign.

We are built on data and use it in any number of creative ways. Our proprietary system evaluates the value of influencers based on key metrics like engagement, audience size, and fit. Then we create content using our in house survey and market research capabilities and provide influencers with interesting datapoints to use in their own work. Finally, we track the results of each campaign beyond reach and impressions to understand the impact on our brand awareness and other key KPI’s like SEO domain authority, website traffic, and conversion rates.

Come for a visit. Let’s jump on the phone.  We’re ready to launch or relaunch your next great San Francisco influencer marketing campaign.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.