Marketing Agency New York
Influencer Marketing Agency

New York + Influencer Marketing

About us.

From Brooklyn to Wall Street, we scale New York influencer marketing

When you’re based in the center of the world that is New York — a city unlike any other; on the forefront of culture, art, technology, and finance — ideas can spread fast, like New York minute fast. We can amplify your word-of-mouth buzz, supercharge your social sharing, and accelerate the viral velocity of your product, service, or brand by leveraging the power of influencers to “show not tell” in an authentic and engaging way.

Whether you are looking for a one-off influencer marketing campaign within the five boroughs or deploy a regular yearly influencer marketing program at a national or global scale spearheaded from the greatest city on Earth, our marketing managers, market researchers, and creatives align daily to ensure that your next New York influencer campaign is a massive success. Our influencer team knows how to discover, vet, collaborate with, and track influencers at scale. Better yet, we work with the speed and drive of a NYC startup with the strategic resources of a global agency.

We have a wide-ranging influencer network across the five boroughs, Long Island, Jersey, Connecticut, and the rest of the tri-state area. With this wide network we can identify and contract the perfect rep for your brand. We focus on need states, targeting message content and format, and optimizing links and traffic for SEO to deliver an ROI that you will love.

When you’re based in the center of the world that is New York — a city unlike any other; on the forefront of culture, art, technology, and finance — ideas can spread fast, like New York minute fast. We can amplify your word-of-mouth buzz, supercharge your social sharing, and accelerate the viral velocity of your product, service, or brand by leveraging the power of influencers to “show not tell” in an authentic and engaging way.

Whether you are looking for a one-off influencer marketing campaign within the five boroughs or deploy a regular yearly influencer marketing program at a national or global scale spearheaded from the greatest city on Earth, our marketing managers, market researchers, and creatives align daily to ensure that your next New York influencer campaign is a massive success. Our influencer team knows how to discover, vet, collaborate with, and track influencers at scale. Better yet, we work with the speed and drive of a NYC startup with the strategic resources of a global agency.

We have a wide-ranging influencer network across the five boroughs, Long Island, Jersey, Connecticut, and the rest of the tri-state area. With this wide network we can identify and contract the perfect rep for your brand. We focus on need states, targeting message content and format, and optimizing links and traffic for SEO to deliver an ROI that you will love.

Our approach.

Influencer Marketing Agency New York City

Influencer marketing as good as New York itself

There are few places in the world as dynamic and diverse as New York City. The city has a powerful influence of its own, locally and around the world. It's an amazing canvas for our influencer network to work on. We love creating campaigns for companies from Hell’s Kitchen to Park Slope, that show that NYC brands have their finger on the pulse of local, regional, national, and global cultural conversations.

We will take you through a series of discovery activities that help us understand your business and help you understand where your business could be headed. Then we identify the right influencers for your brand, campaign, or activation, to generate high multiples of return on investment.

We believe that there are two approaches to a great influencer campaign: paid and organic. The relationships we have built with our influencers are on a bedrock of trust and mutual benefit. But they always ladder back to ensuring that the people we work with are doing their best for our clients. We do this through our proprietary CRM, making sure that we are always building relationships with monthly check-ins, public comments to posts, and surprise and delight benefits.

How we work.

Proprietary blueprints and data-driven insights

We’ve developed influencer blueprints that make our creative process more efficient, effective, and scalable. Each blueprint represents a proven and systematic methodology for engaging influencers and their audiences, and we take the learnings from thousands of campaigns and distilled them down into creative approaches that are replicable and optimized to reach the desired results. 

For instance, if you wanted to motivate influencers to use your product, we’d use the “challenge” blueprint to reward them. Or maybe you want to create an interactive experience for influencers to play through: the “scavenger” blueprint would fit in nicely. Because the fundamentals for each blueprint are already codified, our team knows the exact formula, freeing us up to focus on creative and strategic brand messaging.

Data powers everything we do and we use it in a myriad of ways throughout the influencer marketing channel. First, we evaluate influencers through our proprietary system to assign values to each based on key metrics like audience engagement, size, and fit.  Then we ideate content for influencer programs using our in-house survey and market research capabilities — seeding influencers with interesting data with which to build their own contributions. Finally, we track everything from reach to impressions to overall brand impact on lift, SEO domain authority, web traffic, conversions, etc.

A next-generation influencer agency

From Brooklyn to the Battery we scale Big Apple influencer marketing

When you’re based in the center of the world that is New York — a city unlike any other; on the forefront of culture, art, technology, and finance — ideas can spread fast, like New York minute fast. We can amplify your word-of-mouth buzz, supercharge your social sharing, and accelerate the viral velocity of your product, service, or brand by leveraging the power of influencers to “show not tell” in an authentic and engaging way.

Our influencer marketing services include:

  • Full-Service Influencer Marketing Campaigns
  • Influencer Marketing Training
  • Dedicated NYC Influencer Marketing Specialists
  • Wide experience from NYC startups to local service providers

The TOP team knows New York and its influencers. Our marketing managers, market researchers, and creatives align daily to ensure that your next NY influencer campaign — from Wall Street to Soho and beyond — is a massive success. Whether you need local influencer marketing services for one-off projects within the five boroughs or a complete influencer plan at a national or global scale spearheaded from the greatest city on Earth, our influencer team knows how to discover, vet, collaborate with, and track influencers at scale. Better yet, we work with the speed and drive of a NYC startup with the strategic resources of an NYC global agency.

Much like a successful social media campaign, at TOP, we believe there are two approaches to a great influencer campaign: paid and organic. The relationships we have built with our influencers are on a bedrock of trust and mutual benefit. But they always ladder back to ensuring that the people we work with are doing their best for our clients. We do this through our proprietary CRM, making sure that we are always building relationships with monthly check-ins, public comments to posts, and surprise and delight benefits.

We have a wide-ranging influencer network across the five borough, Long Island, Jersey, Connecticut, and the rest of the tri-state area. With this wide network we can identify and contract the perfect rep for your brand. We focus on need states, targeting message content and format, and optimizing links and traffic for SEO in order to deliver an ROI that your brand will love.

What makes us different?

Our influencer engine was built in NYC

There are few places in the world as dynamic and diverse as New York City. As such, its an amazing canvas for our influencer network to work on. We love creating campaigns for companies from Hell’s Kitchen to Park Slope, that show that NYC brands have their finger on the pulse of local, regional, national, and global cultural conversations.

We will take you through a series of discovery activities that help us understand your business and help you understand where you business could be headed. Then we identify the right influencers for your brand, campaign, or activation, in order to generate high multiples of return on investment.

Got something on your mind that we didn’t address above?  Let us know your toughest influencer marketing questions.

FAQ

Why Hire an NYC Influencer Marketing Agency?

With the right New York City brand influencer marketing agency your brand will build buzz, social engagement, grassroots support across multiple verticals like travel, family, business, personal finance, the arts, beauty, fashion, and much, much more. From the moment we take you on as a client we’re getting steeped in your brand. We create a matrix with each element of your unique selling proposition and map those key brand messages to specific aspects of our influencer strategy. We understand the sales funnel from beginning to end, a key factor that differentiates us from other agencies.

Local Influencer Marketing for NYC Companies

We use our 360 degree marketing capabilities to get the most out of your NYC influencer campaign. Utilizing data in various ways up and down the influencer marketing channel, we start with our proprietary evaluation system to determine the value of each influencer based upon key metrics like size, fit, and audience engagement. Then, we create viral content for various influencer programs using in-house surveys and focused market research that fit your NYC audience or the global audience you’re looking to grow. This gives influencers interesting data that they can feature in their posts. Lastly, we track the results of each campaign, beyond reach and impressions, to show its effect on brand awareness lift, SEO domain authority, in-store walk-through rates, in-store purchases, website traffic, and more.

An Influencer Marketing Agency That Lives in New York City

We know the NYC influencer scene better than anyone else because we live, work, and play there. As a New York City influencer agency, we not only know the right influencers to provide that boost to your brand, we know the competition, and the local media market to make the most out of your influencer campaign. This makes us a powerful partner able to work across the entire NYC media landscape to get the most for our clients.

Why Hire an NYC Influencer Marketing Agency?

With the right New York City brand influencer marketing agency your brand will build buzz, social engagement, grassroots support across multiple verticals like travel, family, business, personal finance, the arts, beauty, fashion, and much, much more. From the moment we take you on as a client we’re getting steeped in your brand. We create a matrix with each element of your unique selling proposition and map those key brand messages to specific aspects of our influencer strategy. We understand the sales funnel from beginning to end, a key factor that differentiates us from other agencies.

Local Influencer Marketing for NYC Companies

We use our 360 degree marketing capabilities to get the most out of your NYC influencer campaign. Utilizing data in various ways up and down the influencer marketing channel, we start with our proprietary evaluation system to determine the value of each influencer based upon key metrics like size, fit, and audience engagement. Then, we create viral content for various influencer programs using in-house surveys and focused market research that fit your NYC audience or the global audience you’re looking to grow. This gives influencers interesting data that they can feature in their posts. Lastly, we track the results of each campaign, beyond reach and impressions, to show its effect on brand awareness lift, SEO domain authority, in-store walk-through rates, in-store purchases, website traffic, and more.

An Influencer Marketing Agency That Lives in New York City

We know the NYC influencer scene better than anyone else because we live, work, and play there. As a New York City influencer agency, we not only know the right influencers to provide that boost to your brand, we know the competition, and the local media market to make the most out of your influencer campaign. This makes us a powerful partner able to work across the entire NYC media landscape to get the most for our clients.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.