When you’re based in the center of the world that is New York — a city unlike any other; on the forefront of culture, art, technology, and finance — ideas can spread fast, like New York minute fast. We can amplify your word-of-mouth buzz, supercharge your social sharing, and accelerate the viral velocity of your product, service, or brand by leveraging the power of influencers to “show not tell” in an authentic and engaging way.
The TOP team knows New York and its influencers. Our marketing managers, market researchers, and creatives align daily to ensure that your next NY influencer campaign — from Wall Street to Soho and beyond — is a massive success. Whether you need local influencer marketing services for one-off projects within the five boroughs or a complete influencer plan at a national or global scale spearheaded from the greatest city on Earth, our influencer team knows how to discover, vet, collaborate with, and track influencers at scale. Better yet, we work with the speed and drive of a NYC startup with the strategic resources of an NYC global agency.
We target key influencers such as:
- – Influential bloggers
– Product review influencers
– Social media influencers
– Celebrity influencers
– Subject matter experts
– Influential journalists
– Influential analysts
Much like a successful social media campaign, at TOP, we believe there are two approaches to a great influencer campaign: paid and organic. The relationships we have built with our influencers are on a bedrock of trust and mutual benefit. But they always ladder back to ensuring that the people we work with are doing their best for our clients. We do this through our proprietary CRM, making sure that we are always building relationships with monthly check-ins, public comments to posts, and surprise and delight benefits.
We have a wide-ranging influencer network across the five borough, Long Island, Jersey, Connecticut, and the rest of the tri-state area. With this wide network we can identify and contract the perfect rep for your brand. We focus on need states, targeting message content and format, and optimizing links and traffic for SEO in order to deliver an ROI that your brand will love.