London + Influencer Marketing

About us.

London is probably one of the strongest cultural epicenters in the world. A fast-paced environment and a strong mature market puts it among the toughest grounds for brands to compete. We have a strong and diverse presence in London with our huge influencer network that can create the buzz, engagement and viral velocity that your brand, product or service needs to flourish.

Our full-roster of influencer marketing managers, market researchers, and creative geniuses span from East Dulwich to Dalston, from Shoreditch to Camden, and Clapham to Finsbury Park. Whether it's a single project in Croydon or a global influencer campaign, our team can discover, vet, collaborate, and track influencers at the scale needed to get the job done right. We are as proactive and driven as a start-up, but also resourceful and thorough as a global agency.

Our influencer network extends from the streets of London to all over the UK and the world. We focus on finding the perfect influencers for your brand and campaign, by understanding your need state, targeting message, content, and format, and optimizing links and SEO traffic.

London is probably one of the strongest cultural epicenters in the world. A fast-paced environment and a strong mature market puts it among the toughest grounds for brands to compete. We have a strong and diverse presence in London with our huge influencer network that can create the buzz, engagement and viral velocity that your brand, product or service needs to flourish.

Our full-roster of influencer marketing managers, market researchers, and creative geniuses span from East Dulwich to Dalston, from Shoreditch to Camden, and Clapham to Finsbury Park. Whether it's a single project in Croydon or a global influencer campaign, our team can discover, vet, collaborate, and track influencers at the scale needed to get the job done right. We are as proactive and driven as a start-up, but also resourceful and thorough as a global agency.

Our influencer network extends from the streets of London to all over the UK and the world. We focus on finding the perfect influencers for your brand and campaign, by understanding your need state, targeting message, content, and format, and optimizing links and SEO traffic.

Our approach.

We embrace the history of London

London sits at the crossroads of ethnic, cultural, and historical diversity, making it the perfect platform for our influencer marketing efforts. We are experts in creating campaigns with influencers across verticals, lifestyles, locations, and expertise, all of which have the approach of micro-influencing individuals and sparking local, regional, national, and global conversations at the same time.

Our influencer programs mirror our social media program to leverage both organic and paid strategies. Our relationships with influencers are consistently built on trust and mutual benefit, creating lasting partnerships by using a proprietary CRM.

We’ve developed a series of proven, systematic blueprints that allow us to create a creative framework through which our influencers can work and their audiences can engage. If you need to motivate influencers to place your product or service in real-world situations, that’s our “challenge” blueprint. If you want to create an interactive quest that reinforces core messaging and fosters engagement, that’s our “scavenger” blueprint. The fundamentals for each blueprint are codified to a precise formula that’s recognized throughout our team, so we can focus on creative, strategic brand messaging within the framework of your chosen blueprints.

How we work.

We bring the expertise London deserves 

We kick off day one by defining your unique value proposition and crafting messages that ladder back to aspects within our influencer strategy. Not only do we know influencer marketing in and out, we understand the entire marketing-to-sales funnel.

We start each campaign by utilizing a proprietary system through which we evaluate influencers based on engagement, size, and fit of their audience. Next, we create content that our influencers can feature in their posts through surveys, market research, and data findings. Finally, we track the results of our campaigns to determine needles moved outside of just social metrics; things like domain authority, website traffic, even in-store visits. Data drives everything we do, and it helps us make stronger, and more thoughtful decisions.

London is one of the richest cities of the world for diversity and culture. We understand how to capitalize on the power of influencer marketing in London so it leads your campaigns in the city and extends all over the world. We work with you in creating an all-round team of influencers that can spread your message to every corner. We keep diversity at the core of our team and assemble a mix of influencers from the mainstream and the cutting edge to ensure that your budgets never swell and you get the best results possible.

The next generation of influencer marketing

From Shoreditch to Soho, we scale London influencer marketing efforts

London is one of the most fascinating cities in the world. At the forefront of culture, technology, and history, it’s no wonder ideas spread like wild fire here. At TOP, we accelerate “viral velocity” by scaling social shares and word-of-mouth buzz about your brands, service, or product by leveraging the power of authentic, engaging influencers.

The team of TOP influencer marketing managers, creative executors, and market researchers work hard to ensure success of your next influencer campaign, be it in central London, out on the coast near Southend-on-Sea, or out in Kensington, Poplar, and Fulham, among others. From global-scale campaigns to single, one-off projects in local markets, our team knows how to discover, vet, collaborate with, and track influencers across any vertical. We’ve got the heart of a London-based startup with the tenacity of a global agency who has created thousands of campaigns across the world.

We target key influencers such as:

  • – Influential bloggers
    – Product review influencers
    – Social media influencers
    – Celebrity influencers
    – Subject matter experts
    – Influential journalists
    – Influential analysts

Your influencer program should mirror your social media program in terms of leveraging both organic and paid strategies. Our relationships with influencers are consistently built on trust and mutual benefit, creating lasting partnerships by using a proprietary CRM. We cultivate relationships with influencers across London in key neighborhoods like Notting Hill, Paddington, and Brixton through monthly check-ins and benefits in ‘surprise and delight’ form.

We have a wide range of influencers across all of London, Mayfair, Farrindgon, Hackney and Hoxton, but this extends worldwide in order for us to shift our focus to finding the perfect influencers to promote your product, brand, or service. We deliver high ROI by segmenting influencer focuses into opportunities for link optimization and SEO traffic, too.

What makes us different?

Our influencer engine runs in London

We love London influencer marketing

London sits at the crossroads of ethnic, cultural, and historical diversity, making it the perfect platform for our influencer marketing efforts. Whether you start near Finsbury Park and move towards iconic Wimbledon, or go from Paddington to Primrose Hill, we thrive on creating locally, nationally, and globally resonant campaigns and conversation.

To achieve this, TOP will take you through a series of discovery activities, performed in-person or in remotely across the globe to help you better understand intention, opportunities for ROI, and ways to leverage campaign programs to meet notable goals.

If there’s something we didn’t address above, let us know. We’re here to answer your toughest influencer marketing questions.

FAQ

Why Hire a London Influencer Marketing Agency?

A marketing agency based in London can help you build social buzz, engagement, and grassroots support in fields like electronics, travel, family, food, beauty, lifestyle. We kick off day one by defining your unique value proposition and crafting messages that latter back to aspects within our influencer strategy. Not only do we know influencer marketing in and out, we understand the entire marketing-to-sales funnel.

We Use Influencer Blueprints to Scale Creativity

We’ve developed a series of proven, systematic blueprints that allow us to create a creative framework through which our influencers can work and their audiences can engage. Each blueprint ladders back to a creative a creative approach that we can replicate and optimize to achieve desired results again and again. If you need to motivate influencers to place your product or service in real-world situations, that’s our “challenge” blueprint. If you want to create an interactive quest that reinforces core messaging and fosters engagement, that’s our “scavenger” blueprint. The fundamentals for each blueprint are codified to a precise formula that’s recognized throughout our team, so we can focus on creative, strategic brand messaging within the framework of your chosen blueprints.

A Data-Driven London Influencer Marketing Agency

We start each campaign by utilizing a proprietary system through which we evaluate influencers based on engagement, size, and fit of their audience. Next, we create content that our influencers can feature in their posts by means of surveys, market research, and data findings. Finally, we track the results of our campaigns to determine needles moved outside of just social metrics; things like domain authority, website traffic, even in-store visits. Data drives everything we do, and it helps us make stronger, more thoughtful decisions.

Let’s visit in-person or jump on the phone so we can discuss launching or relaunching the next great London influencer marketing campaign.

Why Hire a London Influencer Marketing Agency?

A marketing agency based in London can help you build social buzz, engagement, and grassroots support in fields like electronics, travel, family, food, beauty, lifestyle. We kick off day one by defining your unique value proposition and crafting messages that latter back to aspects within our influencer strategy. Not only do we know influencer marketing in and out, we understand the entire marketing-to-sales funnel.

We Use Influencer Blueprints to Scale Creativity

We’ve developed a series of proven, systematic blueprints that allow us to create a creative framework through which our influencers can work and their audiences can engage. Each blueprint ladders back to a creative a creative approach that we can replicate and optimize to achieve desired results again and again. If you need to motivate influencers to place your product or service in real-world situations, that’s our “challenge” blueprint. If you want to create an interactive quest that reinforces core messaging and fosters engagement, that’s our “scavenger” blueprint. The fundamentals for each blueprint are codified to a precise formula that’s recognized throughout our team, so we can focus on creative, strategic brand messaging within the framework of your chosen blueprints.

A Data-Driven London Influencer Marketing Agency

We start each campaign by utilizing a proprietary system through which we evaluate influencers based on engagement, size, and fit of their audience. Next, we create content that our influencers can feature in their posts by means of surveys, market research, and data findings. Finally, we track the results of our campaigns to determine needles moved outside of just social metrics; things like domain authority, website traffic, even in-store visits. Data drives everything we do, and it helps us make stronger, more thoughtful decisions.

Let’s visit in-person or jump on the phone so we can discuss launching or relaunching the next great London influencer marketing campaign.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.