A Hong Kong influencer marketing agency can be your partner to help build buzz, engagement, and grassroots buy-in across any number of verticals — from consumer electronics, to technology, travel, food, family, and lifestyle, and more. We assemble a marketing matrix that takes into account each part of your unique selling proposition and formulate a strategy that hits on each of these specific points.
Hong Kong + Influencer Marketing
About Us
Next-gen influencer marketing for Asia's World City
TOP Influencer Agency is the first of its kind fully-integrated marketing agency in Hong Kong boasts a proprietary network of influencers of all shapes and sizes. We employ an expert team of creative gurus, marketing managers, social media specialists, and influencer marketing experts that are hell-bent on running world-class campaigns for our clients across the city and the world.
Our own proprietary influence network has thousands of influencers and a team that has the ability to vet a thousand more to find that perfect team of ambassadors for your marketing campaigns.
TOP Influencer Agency is the first of its kind fully-integrated marketing agency in Hong Kong boasts a proprietary network of influencers of all shapes and sizes. We employ an expert team of creative gurus, marketing managers, social media specialists, and influencer marketing experts that are hell-bent on running world-class campaigns for our clients across the city and the world.
Our own proprietary influence network has thousands of influencers and a team that has the ability to vet a thousand more to find that perfect team of ambassadors for your marketing campaigns.
Our Approach
Systemized influencer marketing that works
At TOP, we are experts in creating campaigns using both organic and paid influencers across verticals, lifestyles, locations, and expertise. Our relationships with influencers are consistently built on trust and mutual benefit, creating lasting partnerships by using a proprietary CRM.
We’ve developed a series of proven, systematic blueprints that allow us to create a creative framework through which our influencers can work and their audiences can engage. If you need to motivate influencers to place your product or service in real-world situations, that’s our “challenge” blueprint. If you want to create an interactive quest that reinforces core messaging and fosters engagement, that’s our “scavenger” blueprint. The fundamentals for each blueprint are codified to a precise formula that’s recognized throughout our team, so we can focus on creative, strategic brand messaging within the framework of your chosen blueprints.
How We Work
Cultivating ambassadorship with influencersWe believe that influencer marketing, when done right, can be the most organic form of marketing. We achieve this with a streamlined process that first discovers micro-influencers and other mainstream influencers that are more aligned with your campaign objectives, and then analyzes their audiences and work to craft the perfect messaging that connects to them on an emotional level.
And lastly, we strategize the best timing, channel, and method to deliver the campaign along with consistent optimizations from learning in real-time. Rest assured, we are always working to perfect our campaign with proactive analysis and fine-tuning of every campaign, so you are always getting the best ROI.
We believe that influencer marketing, when done right, can be the most organic form of marketing. We achieve this with a streamlined process that first discovers micro-influencers and other mainstream influencers that are more aligned with your campaign objectives, and then analyzes their audiences and work to craft the perfect messaging that connects to them on an emotional level.
And lastly, we strategize the best timing, channel, and method to deliver the campaign along with consistent optimizations from learning in real-time. Rest assured, we are always working to perfect our campaign with proactive analysis and fine-tuning of every campaign, so you are always getting the best ROI.
A next-generation influencer agency
From Temple Street to Kowloon Bay, we scale Hong Kong influencer marketing for success One of the world’s greatest port cities and financial centers, Hong Kong is an electromagnet for global commerce and international culture. Understanding and navigating Hong Kong’s creative and cultural landscape can be overwhelming. For Guangdong brands, TOP’s team of influencer marketing managers, market researchers, and creative makers bring decades of experience to ensure successful campaigns. For your enterprise, we activate word-of-mouth buzz, social sharing, and viral velocity of your product, service, or brand — by leveraging the power of influencers to “show not tell” in an authentic and engaging way.
Our expertise include:
- Full-Service Influencer Marketing Campaigns
- Influencer Marketing Training
- Dedicated Hong Kong Influencer Marketing Specialists
- Wide experience from Hong Kong startups to local service providers
Throughout the New Territories, Kowloon, and Hong Kong island, we’ve got the local influencer marketing muscle that will make sure you have the town talking. Or, if you have plans at the national or global scale, our influencer team can discover, vet, collaborate, and track all the influencers you need. TOP is a nimble and proactive agency with experience in thousands of influencer campaigns in over 30 countries.
Our relationships with thousands of influencers are built on trust and mutual benefit, an ongoing understanding that together we’ll create something extraordinary that benefits everyone involved. From Ngau Tau Kok to Tsim Sha Tsui to Lan Kwai Fong, we track each influencer and their progress with a proprietary CRM.
As Hong Kongers ourselves, we maintain a strong local network that extends around the world. This vast pool of options and resources avails the perfect match of brand to influencer and audience. We deliver a return on investment by segmenting influencer focus by need state, targeting message content and format, as well as optimizing links and traffic for SEO purposes.
One of the world’s greatest port cities and financial centers, Hong Kong is an electromagnet for global commerce and international culture. Understanding and navigating Hong Kong’s creative and cultural landscape can be overwhelming. For Guangdong brands, TOP’s team of influencer marketing managers, market researchers, and creative makers bring decades of experience to ensure successful campaigns. For your enterprise, we activate word-of-mouth buzz, social sharing, and viral velocity of your product, service, or brand — by leveraging the power of influencers to “show not tell” in an authentic and engaging way.
Our expertise include:
- Full-Service Influencer Marketing Campaigns
- Influencer Marketing Training
- Dedicated Hong Kong Influencer Marketing Specialists
- Wide experience from Hong Kong startups to local service providers
Throughout the New Territories, Kowloon, and Hong Kong island, we’ve got the local influencer marketing muscle that will make sure you have the town talking. Or, if you have plans at the national or global scale, our influencer team can discover, vet, collaborate, and track all the influencers you need. TOP is a nimble and proactive agency with experience in thousands of influencer campaigns in over 30 countries.
Our relationships with thousands of influencers are built on trust and mutual benefit, an ongoing understanding that together we’ll create something extraordinary that benefits everyone involved. From Ngau Tau Kok to Tsim Sha Tsui to Lan Kwai Fong, we track each influencer and their progress with a proprietary CRM.
As Hong Kongers ourselves, we maintain a strong local network that extends around the world. This vast pool of options and resources avails the perfect match of brand to influencer and audience. We deliver a return on investment by segmenting influencer focus by need state, targeting message content and format, as well as optimizing links and traffic for SEO purposes.
Our Values and Beliefs
We built an influencer network
Our proprietary network holds over 3,500 influencers who span every imaginable influencer vertical from motherhood, lifestyle, consumer electronics, or travel influencers, and more.
We're looking for the up and comers
We find influencers who are undervalued relative to their reach and audience engagement, and group them together to field an amazing team without the big-ticket influencer price tag.
We drive relationships
The heart of influencer marketing is authenticity so our approach is relationship-based, rather than transaction-based allowing use to create genuine relationships that help create authentic brand advocates.
We use quantitative scoring
We use a number of key metrics to track and evaluate our influencers before we engage with them including audience size, engagement, and reach, topic authority, creative quality, and visual appeal.
An influencer engine built right here
With 7 Million+ residents, Hong Kong is one of the most dynamic, and densely populated metropolitan areas in the world. For TOP, it means the perfect setting for our influencer marketing practice. We love creating campaigns for area clients that really exemplify Sheung Wan, Wan Chai, Mong Kok, or wherever our audience is. We make sure to have our finger on the pulse of local, regional, or national cultural conversation.
When you join us for an influencer campaign, we’ll take you through a series of discovery activities so that you will understand which among our influencers are the best fit for you — and how to create a campaign that generates multiples of return on investment.
FAQ
Why Hire an Hong Kong Influencer Marketing Agency?
Local Influencer Marketing for Hong Kong Companies
We use our 360 degree marketing capabilities to get the most out of your Hong Kong influencer campaign. Utilizing data in various ways up and down the influencer marketing channel, we start with our proprietary evaluation system to determine the value of each influencer based upon key metrics like size, fit, and audience engagement. Then, we create viral content for various influencer programs using in-house surveys and focused market research that fit your Hong Kong audience or the global audience you’re looking to grow. This gives influencers interesting data that they can feature in their posts. Lastly, we track the results of each campaign, beyond reach and impressions, to show its effect on brand awareness lift, SEO domain authority, in-store walk-through rates, in-store purchases, website traffic, and more.
An Influencer Marketing Agency That Lives in Hong Kong
We know the Hong Kong influencer scene better than anyone else because we live, work, and play there. As a Hong Kong influencer agency, we not only know the right influencers to provide that boost to your brand, we know the competition, and the local media market to make the most out of your influencer campaign. This makes us a powerful partner able to work across the entire Hong Kong media landscape to get the most for our clients.
- Why Hire an Hong Kong Influencer Marketing Agency?
- Local Influencer Marketing for Hong Kong Companies
- An Influencer Marketing Agency That Lives in Hong Kong
Why Hire an Hong Kong Influencer Marketing Agency?
A Hong Kong influencer marketing agency can be your partner to help build buzz, engagement, and grassroots buy-in across any number of verticals — from consumer electronics, to technology, travel, food, family, and lifestyle, and more. We assemble a marketing matrix that takes into account each part of your unique selling proposition and formulate a strategy that hits on each of these specific points.
Local Influencer Marketing for Hong Kong Companies
We use our 360 degree marketing capabilities to get the most out of your Hong Kong influencer campaign. Utilizing data in various ways up and down the influencer marketing channel, we start with our proprietary evaluation system to determine the value of each influencer based upon key metrics like size, fit, and audience engagement. Then, we create viral content for various influencer programs using in-house surveys and focused market research that fit your Hong Kong audience or the global audience you’re looking to grow. This gives influencers interesting data that they can feature in their posts. Lastly, we track the results of each campaign, beyond reach and impressions, to show its effect on brand awareness lift, SEO domain authority, in-store walk-through rates, in-store purchases, website traffic, and more.
An Influencer Marketing Agency That Lives in Hong Kong
We know the Hong Kong influencer scene better than anyone else because we live, work, and play there. As a Hong Kong influencer agency, we not only know the right influencers to provide that boost to your brand, we know the competition, and the local media market to make the most out of your influencer campaign. This makes us a powerful partner able to work across the entire Hong Kong media landscape to get the most for our clients.