Charlotte Influencer Marketing

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TOP is a leading Charlotte influencer marketing agency

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A next-generation influencer agency

From the Ballantyne to Washington Heights, we scale Charlotte influencer marketing

Being fortunate enough to live and work in the city of Charlotte — a leading region on the financial services, energy, and motorsport — ideas spread at record speed. We’re able to accelerate the word-of-mouth buzz, social sharing, and viral velocity of your product, brand, or service through the effectiveness of influencers to illustrate in an innovative and captivating way.

Here at TOP, our team of influencer marketing managers, creative directors, and market researchers work vigorously to guarantee the triumph of your upcoming influencer marketing campaign, in Charlotte, Sedgefield, and beyond. If you need a local influencer marketing services for one-off projects or a complete influencer marketing service for one-off projects or an entire influencer plan at a national and even global scale, our branched out influencer team knows exactly how to collaborate, discover, track, and vet influencers at scale. We come with the zeal of a Charlotte startup and the tactical resources of a global agency that has lead thousands of influencer campaigns in over 30 countries.

We target key influencers such as:

  • – Influential bloggers
    – Product review influencers
    – Social media influencers
    – Celebrity influencers
    – Subject matter experts
    – Influential journalists
    – Influential analysts

Our team at TOP believes that just like social media, your influencer program will benefit from having both organic and paid strategies. Our influencer relationships are continuous and built on trust and mutual benefit. We track our Atlanta influencers — from Steele Creek to North Charlotte to Chantilly — with a proprietary CRM, ensuring we cultivate relationships with regular check-ins, public post comments, and “surprise and delight” benefits.

Not only do we have a wide-ranging influencer network in Charlotte, Starmount, Mountainbrook, but our reach extends worldwide. This reach allows us to focus on finding the perfect match for your brand. We deliver ROI by segmenting influencer focus by need state, targeting message format and content, and optimizing links and traffic for SEO purposes.

We built our own Charlotte influencer network

In our own proprietary network we have more than 3,500 influencers within Charlotte and across the world who span across every imaginable influencer vertical — from motherhood and lifestyle to consumer electronics and business and personal finance. We're also able to vet hundreds of influencers for your next campaign.

We search for hornets

When British General Charles Cornwallis tried to take Charlotte in 1780, he was met by a force of people with the might of hornets, and that's the type of fighting influencer we search for at TOP — influencers who are undervalued but have strength in the number of their audience and reach. Through putting all of these influencers together, we're able to field an extraordinary influencer team without paying top 10 influencer price.

We develop relationships with our Charlotte and global influencers

When done right, influencer marketing is about creating lasting relationships rather than a formal business transaction. We develop and maintain relationships with influencers all across Charlotte, Mecklenburg, Onslow, Duplin, Pender, Cabarrus, Guilford, Buncombe, and New Hanover counties in order to turn them into genuine and bona fide brand advocates.

We employ quantitative scoring

We're able to track and evaluate influencers on various ket metrics, such as visual appeal, audience reach, audience size, audience engagement, and topic authority. Through this, we're able to precisely measure the results of campaigns within Charlotte, across the U.S., and around the world for clear ROI.

Our influencer engine was built in Charlotte

We love Charlotte influencer marketing

A gold rush epicenter turned major financial, technological, and cultural hub, Charlotte is an ever growing city that continues to make a name for itself and its people. Whether you begin in Belmont and make your way over to Plaza Midwood — or begin in SouthPark and drive up to FreeMoreWest — we enjoy creating campaigns pulsing to the beat of local, regional, and national cultural conversation.

Let TOP take you through various discovery activities — performed in-person in Charlotte or in remote locations all around the world — in oder to aid you in discovering which influencers are the perfect choice for you and exactly how you can create programs that generate high multiples of ROI.

Have further questions on something we didn’t address above? Tell us your toughest influencer marketing questions.

Why Hire a Charlotte Influencer Marketing Agency?

As a local Charlotte brand influencer marketing agency, we’re able to help you build social engagement, grassroots support, and buzz across fields like consumer electronics, lifestyle, beauty, family, travel, food and more. The moment we take you on as a client is the moment brand messaging work begins. With each element of your unique selling proposition, we create a matrix and map essential brand messages to specific aspects of our influencer strategy. TOP is the leading influencer agency that actually understands every aspect of the marketing-to-sales funnel.

Using Influencer Marketing Blueprints to Scale Creativity

We develop influencer blueprints to make our creative process more effective, efficient, and scalable. Each individual blueprint represents a creative approach and series of steps that we replicate and enhance to generate desired results. If you need to motivate influencers to use your products and services in the real world, we have our “challenge” blueprint. Our “scavenger” blueprint helps create an interactive quest that reinforces the core messages of your brand. If you need to give your service or personal voice a use case, then our “local view” blueprint is perfect. Since the fundamentals for each blueprint are already compiled — our team has the precise formula for execution — we’re free to focus on creative and strategic brand messaging within the influencer blueprint framework.

A Charlotte Influencer Marketing Agency That Believes in the Power of Data

We use data in various ways throughout the the influencer marketing channel. We begin by using our proprietary system in order to evaluate the value of each influencer based upon metrics like size, fit, and audience engagement. Next, we create content for many influencer programs by using our in-house survey and market research capabilities — providing influencers with interest data results that they can feature in their posts. Last, we track the results of each campaign beyond reach and impressions in order to understand the impact on SEO domain authority, website traffic, brand awareness lift, in-store walk-through rate, in-store purchase, and more.

Come visit us or give us a call. We’re ready to launch or relaunch your upcoming impactful Charlotte influencer marketing campaign.

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