Boston is at the forefront of the nation’s technology, education, and culture. When you’re based in a place like that, ideas can spread at rapid pace. By leveraging the power of influencers to promote your product in an authentic, engaging way, we can raise word-of-mouth buzz and social shares by highlighting your product, service or brand by using influencers to “show, not tell”.
Our team of influencer marketing managers, market researchers, and creative gurus at TOP work hard to ensure the success of your next influencer marketing campaign, be it in Boston, on the Cape, or elsewhere in Massachusetts. For one-off projects, a local marketing campaign, or a massive influencer plan to national or global scale, our influencer team knows how to source, vet, collaborate, and report on influencers for your specific needs. We’ve got the heart of a Boston startup with the resources of a global agency that has conducted influencer campaigns across the world.
We target key influencers such as:
- – Influential bloggers
– Product review influencers
– Social media influencers
– Celebrity influencers
– Subject matter experts
– Influential journalists
– Influential analysts
Much like your social media strategy, the team at TOP knows the power of utilizing both organic and paid efforts for an influencer program. We foster relationships with influencers based on mutual benefit and trust. Using our proprietary CRM, we can check in monthly with our Boston-based influencers — from Allston to Alewife — to ensure we’re cultivating our relationships through public comments on posts and ‘surprise and delight’ benefits.
Across Boston, Waltham, Wrentham, even down to Providence and up through Nashua, our influencer network reaches high and low throughout New England but extends across the globe. This massive stock of influencers allows to find the perfect match for your brand and create ROI by segmenting influencer focus by need, target audience, targeted messaging content, link optimization, and traffic for SEO, too.