What if we reinvented the PR agency?
Our clients
About us.
If PR agencies were invented today, they'd look like us
We're more than just the model of a modern global PR agency, we're inventing what it means to be a modern global PR agency. We aren't content with the same old approach to media. And we'll never say "give us more to pitch."
We’ve injected public relations with a data-first, growth-focused, and viral-optimized approach rooted in A/B testing and 27 proven story blueprints for creating breaking news.
We're more than just the model of a modern global PR agency, we're inventing what it means to be a modern global PR agency. We aren't content with the same old approach to media. And we'll never say "give us more to pitch."
We’ve injected public relations with a data-first, growth-focused, and viral-optimized approach rooted in A/B testing and 27 proven story blueprints for creating breaking news.
Specialist Services
34%
The percentage of journalists who say they are overwhelmed by vague pitches with poor story ideas.
Our approach.
Supercharging PR with Insights and Blueprints
Winning PR is a combination of a lot of different ingredients but what most agencies are missing is a data-backed approach and a gameplan that is precise to the minute. At TOP, we value ourselves as relying on data and actionable intelligence. Whether it's a one-time news break or a year-long PR plan, we conduct extensive research in determining the perfect strategy, target audiences, and the best-suited platforms and publications for each story.
We personalize our tried and tested blueprints around each story and leverage on our veteran creative team to execute PR campaigns that are unparalleled by other PR agencies.
How we work.
PR Agency of the Future
Working with the news cycle means consistent monitoring and prompt action. We work as an extension of your team from day one and constantly learn, test, optimize, and scale your stories to reach beyond your goals.
Our proactive research team is not only tasked with analyzing the impact of your own news but also keeping tabs on any and all opportunities that can boost your PR reach. Our core focus is to get the maximum exposure for your brand with the minimum of costs involved.
Turning corporate philanthropy into viral buzz
Our innovative work for Milk-Bone transformed a corporate giving program into a viral phenomenon that was selected by PRWeek as the world's best CSR campaign.
Read case study$500K PR Value
Our formula.
A/B test each story ideas to find the winning message
We write 8 versions of a pitch headline and A/B test which performs the best.
Fine-tune the pitch time to reach each journalists at the right time
We track the best day of the week and time of day to pitch one million journalists in 30+ countries.
Connect real-time PR measurement to core business objectives
We've built systems to measure message quality and better demonstrate ROI to key stakeholders.
Optimize PR pitches to consistently scale
With our blueprints in place, we continuously monitor the stories’ performance and optimize our pitches at each level.
Our values and beliefs.
We are precise
We use the latest tools to put ads around our stories in the social media feeds of journalists, so when our pitches reach them, they’ve already heard of our clients.
We A/B test
We write many different versions of a story idea for a single pitch and test these variations to determine the winning pitch and scaling up for global reach.
We leverage visuals
We format and optimize our pitches in a way that draws the eye to the main points and tells our clients’ stories in seconds.
We work laterally
We work on multiple parallel topics and strategic tracks to scale quickly — eschewing billable hours and making us 6X more efficient than a traditional agency.