App Downloads


Unique Purchases



Project Notes

Driving new user acquisition in under 24 hours

We helped Postmates leverage viral moments to acquire new customers in record time.

The Brief

Postmates — the goods and food delivery service — were looking to expand into a new group of cities and needed a way to maximize their app downloads in those cities in a single day without a massive paid campaign.

The Execution

Through our expertise in calendar-based marketing, we used seasonal hooks and time triggers to help Postmates make a big splash in new cities in a way that positioned them as the tech solution the city has been pining for. We launched an earned media campaign in each of the target cities offering free wings and beer to anyone who downloaded the app and made a purchase over Father’s Day weekend.


The Result

The impact was huge. We received countless local news stories in our target markets including many network TV affiliates resulting in more than 10,000 clicks. The Postmates app was downloaded more than 7,400 times in target cities resulting in more than 5,500 unique purchases. This single activation yielded Postmates more than $336,000 in these target markets in a single day.


Introduce Postmates to new markets and boost app downloads without paid media.


7,400 app downloads, 5,500 unique purchases, $336,000 in revenue in a single day

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