450+
Media Placements
$250M
PR Value
17%
Lift in Brand Recognition
Leveraging PR an data to boost Mintec’s digital presence and market authority
By using Mintec data to show how prices for things like eggs and meats change, TOP helped consumers get a clearer picture of what affects those prices. This made it easier for them to make smart shopping choices, spot trends, and maybe even find better deals in a time when inflation was sky high.
The Brief
Mintec, a leading provider of market intelligence and data analytics for the food, beverage, and commodity sectors, focuses on helping businesses optimize procurement and mitigate supply chain risks. They offer a comprehensive platform featuring price data, market insights, and forecasting tools to drive informed sourcing and cost management decisions.
Mintec approached TOP specifically for their data program to address the challenge of effectively communicating complex market data to a broader audience. This helped Mintec overcome low brand visibility, stand out from competitors, and make intricate commodity data accessible to both consumers and potential clients. Our data-driven strategies turned Mintec’s insights into compelling narratives, boosting brand recognition and trust among industry experts, consumers, and business clients.
The Execution
To elevate Mintec as a leader in global market analysis, TOP combined proprietary Mintec price forecasting with third-party public data—such as government and trade statistics—to supercharge our PR strategy. We developed several indexes by weaving in available data with pricing analysis. Our in-house research team turned these insights into compelling narratives that highlighted Mintec’s expertise and boosted their national visibility through the Coffee Index and the Thanksgiving Index.
By blending data-driven stories that could be pitched to both national and regional publications with Mintec’s own price forecasting, we secured placements across major print, online, and broadcast outlets, ensuring their message resonated locally and globally. This strategic use of both proprietary and public data fueled media buzz and cemented Mintec as a premier platform for commodities forecasting amongst large, wholesale partners.
The Result
TOP Agency positioned Mintec as the go-to expert on global market trends by securing over 450 high-impact media coverage on key industry topics such as inflation and pricing changes for key household staples like eggs and coffee. This coverage, from over 15 different indexes (Coffee Index, Cooking Oil Index, Thanksgiving Index, and more) created with proprietary data, brought more transparency to commodities pricing, so that people could understand why prices go up or down instead of being left in the dark.Through over 25 different data-driven story ideas, pitches, and third-party insights, we landed prominent placements in top-tier outlets like US News & World Report, the Wall Street Journal, and Fortune with a PR value of these placements exceeding $250M.
This approach not only established Mintec as a leading authority in market analysis but also generated a steady flow of qualified business leads.
