200+
Media Placements
8.84M
Views
1.1B
Combined Outlet Wiewership
Leveraging PR and data to propel BATASH Endoscopic in an oversaturated market
TOP Agency amplified BATASH's brand by crafting a proprietary data study, securing high-impact media placements, and driving engagement.
The Brief
TOP Agency successfully elevated BATASH Endoscopic Weight Loss Center’s brand presence and tackled the challenge of booking qualified patients by securing media opportunities for their top subject matter expert. This included bylines and interviews in key health and wellness publications, as well as industry podcasts. By combining earned PR coverage with carefully crafted original content, the agency significantly boosted engagement and brand awareness for BATASH, helping to overcome the challenges of patient acquisition and brand visibility.
The Execution
The “Beyond the Scale” survey, conducted by TOP Agency, for Batash Endoscopic Weight Loss Center looks at the challenges and motivations behind weight management in the U.S., where over 40% of adults are obese. The survey of over 1,000 overweight Americans and pulled industry relevant responses that elevated the BATASH team as an expert resource in the industry.
The Result
By developing and implementing a targeted data study, TOP established BATASH as a leading voice in the health and wellness industry and the premier provider of non-invasive endoscopic procedures. Our data-driven, hyper-targeted PR strategy propelled BATASH spokespersons into the spotlight on trending topics, resulting in over 250 media placements, 8,840,000 impressions, and direct interest from top outlets. Not only did BATASH gain regular top-tier media coverage in publications like the New York Post, People, and Forbes, but this exposure also drove a steady stream of potential patients to the center.
