12M

Impressions

3.1K

Posts

+1.7K

Twitter Growth

1M+

Total Reach

Project Notes

Reviving an original sensation back to the top charts

We helped revive an original sensation ‘Morris the Cat’ ranking in 12M impressions & 1M in media outreach.

The Brief

9Lives wanted to reboot ‘Morris the Cat’ as the original cat celebrity and steal thunder from Grumpy Cat on social media. How could we dramatically increase the audience and sharing around Morris without big ad buys?

The Execution

Our team adjusted Morris content to focus on activating emotions — such as “awe” that cause fans and followers to take desired actions and share our content organically.

The campaign had 320 active participants over 2 hours.

The Result

Engagement was extraordinarily high — with some participants even photoshopping their own cat party photos and showing their kitty hungrily tearing into a package of 9Lives!

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Next steps

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  2. We’ll draft a proposal

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  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.