Millennial Marketing Agency
TOP is an expert marketing agency helping brands and businesses looking to connect to an audience of millennials all around the world.
About us.
We evolve to make sure you remain relevant
Reaching and influencing millennials is what we do best. Our team is constantly adapting to new trends and revamping our approach to remain ahead of the competition. We’re a data-driven and results focused agency that puts your brand’s product, service, or cause first. We build connections, increase awareness, and drive sales.
Whether you’re looking to activate via a cutting edge public relations campaign, make an impact on social, or increase your ROI on SEO and SEM, we have the knowledge to propel you to where you want to be. Above all, we know how to engage millennials, and even better we know how to get millennials engaging with you.
Reaching and influencing millennials is what we do best. Our team is constantly adapting to new trends and revamping our approach to remain ahead of the competition. We’re a data-driven and results focused agency that puts your brand’s product, service, or cause first. We build connections, increase awareness, and drive sales.
Whether you’re looking to activate via a cutting edge public relations campaign, make an impact on social, or increase your ROI on SEO and SEM, we have the knowledge to propel you to where you want to be. Above all, we know how to engage millennials, and even better we know how to get millennials engaging with you.
Our approach.
Authenticity on display for a constantly changing generation
There have been thousands of think pieces written about how millennials "killed" entire industries by choosing to spend their money elsewhere. It's not true, of course, those industries ignored the central rule of marketing to millennials: make it authentic.
In reality, millennials are the best educated and ambitious generations in history. The A-word informs and inspires literally every aspect of our millennial marketing campaigns. Whether we're creating content meant to provide value or building social presence, we're always seeking out the authentic message that will resonate with Millennials. Since millennials feel empowered to pave their own paths, they are not known for brand loyalty. We work extra hard creating messages that they want to hear now and as they age.
Because even though they are getting older, they're approaches to marketing haven't smoothed out like previous generations. Their expectations are high and we approach marketing to this group with the same high expectations. Anything less and we're just talking to ourselves.
How we work.
Integrating every arm of marketing with messages that flow
Dispelling the idea that all millennials think exactly the same isn't just about targeting messages and delivery platforms, it can also be about making sure that every message fits in with everything else. We are a fully integrated public relations and marketing agency that knows how to work with every part of the house to make a cohesive campaign that works on every level.
We start by identifying the needs of your customers and the ways in which your industry might not currently be serving them. Then we determine the right approaches for making those important connections. Whether its social, content marketing, public relations, or some combination of all three (or others) we ensure that what your brand puts out into the world works perfectly with each other and matches your brand's values.
Our Values and Beliefs
We lean into the organic
Content shouldn't feel contrived and Millennials are among the most attuned to it. We strive to make everything we do from social posts, to videos, to our inbound marketing, as organic and relatable as possible.
We have our eyes on where the ball is going
What's worked in the past won't necessarily work in the future. We keep one finger on the pulse of what's happening now while using our well-honed expertise to make educated assumptions about where they are going in the future. We often beat the competition to the punch.
We understand millennial audiences...all of them
Millennials don't operate as a single block. Regional, ethnic, political differences all have an impact. We take the time and do the research to understand every audience you need and want to reach, and develop plans to reach them.
We operate on every platform
Millennials are the OG early adopters and a good many of them still hold on to that mantle. So it's not uncommon for us to experiment with content on the latest platforms to understand the best ways to reach millennials today, and tomorrow.
Our Millennial Marketing Expertise
Our formula.
Think mobile first
Millennials are much more likely to engage through mobile. If you use landing pages, make sure they are optimized for mobile. They should be quick to load and have a clear, mobile-friendly call-to-action.
Give them a say
Get input directly from your audience — giving a sense of ownership in the product, which leads to increased brand awareness and loyalty.
Create authentic content
Instead of going in for the hard sell right away, provide millennial audiences with content they can can engage and interact with.
Leverage the power of influence
Rather than a traditional outbound advertising model, seek to form genuine partnerships with online influencers that millennials already trust.
See where they are headed next
Guess what, Millennials are middle-aged. As they've gotten older their priorities might shift but their overall outlook hasn't. Be cognizant of how the pragmatic idealism that shaped their youth is naturally evolving today.
50%
The percent of millennials willing to make a purchase from a company because it supports a cause.