TOP Health

We help health companies build big buzz around their products, from positioning to launch. We do it all with the eye of an insider — and the perspective of a B2C marketing expert.

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We help health companies build big buzz around their products, from positioning to launch. We do it all with the eye of an insider — and the perspective of a B2C marketing expert.

What if...

What if your agency understood the healthcare industry as much as you do?

Regulation, transparency, and oversight can’t be an afterthought. We know the guardrails — and can help guide you through any missteps.

What if health tech could generate the same viral buzz as the newest iPhone?

We believe health tech has mass, not niche appeal. We help consumers understand your product offering — and turn them into your biggest advocates.

What if your agency could help accelerate new best practices?

No one ever accused the health industry of moving too fast. We speed up the process of helping your product become part of new industry processes by building your credibility and thought leadership platform.

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We love data

9 in 10 people don't understand health jargon

We simplify complicated concepts like "deductible" and "HMO" into language patients understand. And we do it all while keeping regulations top of mind.

92% of people say health care should put consumers first

Americans rank improving the patient experience as healthcare's top priority. We connect you to patients by finding the defining, human moments in which your product's value is most clear.

93% of people expect digital health care tools

Our old health care assumptions — paper medical records, in-person appointments — are no longer true. We build and market digital-first tools for a new digital-first world.

The TOP way

est

Should your brand message emphasize emotion or clinical facts? Is your packaging better with soothing blue, or out-of-the-box purple? We run bespoke surveys and A/B test messaging for data-backed conclusions.

ptimize

Whether you're trying to stem social spend or tailor your outreach to healthcare providers, we continually optimize your campaign to reach key decision-makers.

erform

Getting to launch isn't enough. We track awareness and adoption among all of our key groups — patients, doctors, and even health care organizations — and fine-tune our strategy to drive results in each segment.

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