When you’re in a major market like Charlotte, it’s easy to lose track of your brand’s core strategies as you grow and evolve. At TOP, our team of brand strategists, market researchers, and data analysts work hard to ensure the success of your next product launch, whether it’s in Charlotte, Raleigh-Durham, or beyond. Whether you need brand strategy consulting for one-off projects or a complete strategic overhaul of your market positioning, we know how to reconstruct the relationship of company brands and offerings to define a truly unique market position.
- Full-service brand positioning and architecture
- B2C and B2B brand strategy expertise
- Dedicated Charlotte brand strategists
- Wide experience from Charlotte startups to tech giants to fast-growing CPG
TOP’s strategic process takes you through a series of activities — performed in-person in Charlotte or remotely — that redefine your KPI’s for maximum potential and solidify your positions in new and powerful ways. Is your new product or technology truly unique? Is there a determined market price? Is there a more cost-efficient way to change competitive advantages? Can you test your positioning in Charlotte, Raleigh-Durham, Asheville, and Knoxville, or should you scale nationally or globally?
We’ll conduct an honest, independent analysis of every issue affecting your business to ensure the viability and profitability of your products in the every marketplace. If you spend time executing without the right strategy, you’re wasting resources that could be better used growing and expanding your brand.