Charlotte Branding Agency

Let's clarify your branding strategy and find the competitive white space

TOP is a global branding agency located right here in Charlotte.

Talk to a Charlotte Branding Expert
Not your traditional branding firm

From NoDa to South End, we develop Charlotte branding at a global scale

When you’re in a major market like Charlotte, it’s easy to lose track of your brand’s core strategies as you grow and evolve.  At TOP, our team of brand strategists, market researchers, and data analysts work hard to ensure the success of your next product launch, whether it’s in Charlotte, Raleigh-Durham, or beyond.  Whether you need brand strategy consulting for one-off projects or a complete strategic overhaul of your market positioning, we know how to reconstruct the relationship of company brands and offerings to define a truly unique market position.

  • Full-service brand positioning and architecture
  • B2C and B2B brand strategy expertise
  • Dedicated Charlotte brand strategists
  • Wide experience from Charlotte startups to tech giants to fast-growing CPG

TOP’s strategic process takes you through a series of activities — performed in-person in Charlotte or remotely — that redefine your KPI’s for maximum potential and solidify your positions in new and powerful ways. Is your new product or technology truly unique? Is there a determined market price? Is there a more cost-efficient way to change competitive advantages? Can you test your positioning in Charlotte, Raleigh-Durham, Asheville, and Knoxville, or should you scale nationally or globally?

We’ll conduct an honest, independent analysis of every issue affecting your business to ensure the viability and profitability of your products in the every marketplace. If you spend time executing without the right strategy, you’re wasting resources that could be better used growing and expanding your brand.

We bring competitive, Charlotte intelligence

We'll present an executive summary with a go-to-market brand strategy based on analytical evidence with our own, experienced strategic insights.

We dive into the data

It’s imperative that we clearly understand your market so that everyone within your own ranks also has a realistic point of view, based on facts rather than intuition.

We unify Charlotte brands

We'll get your business strategy on the same pages as your brand strategy.

We simplify at scale

A growing business brings growing complexity but we help realign both management and the front line to focus on what really counts.

Our driver's seat is in Charlotte

We love our Charlotte clients

Software is taking over the world and data is its fuel. Charlotte is no stranger to this change. Whether you start in Belmont and head over to the Cherry and Elizabeth — or start in Windsong Trails and work your way up through Yorkmount, Collingwood, Southside Park, South End, and First Ward — this city is full of progress and disruption. But as technology evolves the playing field, some things remain the same: Your business is an intricate machine that uses manpower and defined processes to create profits, but any machine can easily follow the wrong course.

Whatever the motivation is to focus energy on your brand’s role and values, it’s helpful to look at the prevailing attitudes, beliefs, and drivers of everyone involved in the success of your company whether they are located in your Charlotte headquarters or a regional office. This includes everyone from your leadership team to your customers and prospects.

Creating that kind of energy in, around, and about your brand takes focus and drive. But that’s the focus that the best companies in the Queen’s City possess and the kind that can move your company forward like never before.

Why Hire a Charlotte Branding Agency?

A Charlotte branding agency will provide a fresh pair of eyes to break through saturated markets like technology and consumer goods or gain approval in regulated industries such as pharmaceuticals and healthcare. Your brand differentiation begins the moment we design the framework for your specific needs. What challenges stand in your way? Where potential opportunities does your product or company have inside such a competitive landscape?

Non-traditional Branding For Non-traditional Charlotte Leaders

We seek to drive value beyond traditional conventions. Through bold positioning, creative naming, imaginative design, and insightful market research, we help clients in every industry vertical capture marketplace opportunities and establish sustained differentiation.  To deliver on this promise, our global agency is a deliberate mix of management consultants, brand strategists, communication planners, service design experts, search and social strategists, and digital consultants right here in Charlotte.

A Charlotte Branding Agency That Does Primary Research

We generate primary quantitative and qualitative research to fill gaps in knowledge and create a clear view of our audience’s thoughts, feelings, and behaviors. This understanding will shape the core insights that propel breakthrough creative work. We conduct Charlotte stakeholder interviews and business planning to find an in-depth view of your brand, acquiring a firm grasp of the company’s unique value props. From here, we create a data-informed, diagnostics model to measure your brand’s current and potential performance across all channels.

Come for a visit. Hop on the phone. Get to know TOP and all that we can do for your brand. We’re ready to launch or relaunch a few more great Charlotte companies at scale.

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