What is pay per download

Pay per download, or PPD, is a service offered by networks that provide downloads of content, such as films and music, and pay content providers based on the number of unique downloads of their content.

What is pay per download?

1. PPD networks

   PPD networks host content from individuals and organizations and offer downloads of the content to consumers. The networks pay content providers based on the number of downloads from unique users. Networks provide a platform for people who want to freely distribute their content.

2. Surveys or no surveys

   PPD Networks work in two ways. Some offer downloads directly to users with no strings attached. Other networks require users to fill out a brief survey in order to access the content. In general, networks that require surveys will pay more per download than others.

3. Affiliates

   Content providers and PPD networks rely on affiliates to market their content. These are third-party companies that embed links to content on their sites and push traffic to the PPD networks.

Why pay per download matters

1. Generate revenue

   Pay per download networks generate revenue for content providers. The content provider gets paid based on the number of individual downloads of the content, usually between $15 and $20 per 1,000 downloads.

2. Self-publishing

   Pay per download networks allow artists and others to easily publish their content online. Music artists, for example, can make their recordings available for download, and through marketing build an audience for their work while earning revenue.

3. Different file types

   Pay per view networks offer downloads of all different types of files. Music, videos, software, photos, drawings, and PDFs of books or articles can all be made available for download. Artists, musicians, developers, and writers can all benefit from using PPD networks.