Baby Boomer Marketing Agency
International marketing agency with a history of helping all kinds of businesses connect with a baby boomer audience around the world.
About us.
We’re dedicated to connecting brands with the Baby Boomer market.
We go beyond traditional marketing, simple stereotypes, and broad, age-based generalizations to help brands truly understand and connect with their Baby Boomer audience — the largest generation of consumers, taking up 40% of all market purchasing power. We use our intensive data division to provide you with a bottom-up analysis of your target audience, how to reach them, and how your competitors are faring in order to grow sales and boost your brand to local, national, and international levels.
But what good is data without action? We translate our insights into assets, campaigns, and strategies that integrate seamlessly into your company in order to drive measurable results. Whatever the KPI’s, we at TOP specialize in reaching and activating the Baby Boomer market to produce sales, whether you’re brick-and-mortar or an e-commerce based company.
We go beyond traditional marketing, simple stereotypes, and broad, age-based generalizations to help brands truly understand and connect with their Baby Boomer audience — the largest generation of consumers, taking up 40% of all market purchasing power. We use our intensive data division to provide you with a bottom-up analysis of your target audience, how to reach them, and how your competitors are faring in order to grow sales and boost your brand to local, national, and international levels.
But what good is data without action? We translate our insights into assets, campaigns, and strategies that integrate seamlessly into your company in order to drive measurable results. Whatever the KPI’s, we at TOP specialize in reaching and activating the Baby Boomer market to produce sales, whether you’re brick-and-mortar or an e-commerce based company.
Our approach.
Human storytelling through demographic-driven data
We believe the secret to communicating with Baby Boomers is in-depth data. We conduct our own original surveys, focus groups, in-store intercepts, and social media listening initiatives across 40 different industries and dozens of platforms in order to provide you with the ultimate guide to marketing your product.
We combine our personalized analysis with our award winning team of graphic designers, copywriters, and content strategists to then tell emotional, human-lead narratives geared towards an older audience.
The results speak for themselves. We have a demonstrated history growing dozens of brands through email campaigns, Facebook ads, traditional television, and so much more.
How we work.
Diversifying data sources to create the whole picture
The baby boomers may be the most studied generation in American history. There are currently 73 million of them and they still account for more spending than any other generation. Reaching this powerful and diverse cohort requires equally powerful and diverse market research data techniques.
Our in-house data team is adept at collecting and analyzing unique and informative data sets that provide insights into messages that will resonate with boomers that no other agency can touch. Our strategists are data-obsessed and able to look at your current market penetration and that of your competitors to identify data-rich white spaces that your brand can occupy to stand out in a crowded field.
Our Values and Beliefs
We aren’t bias.
The marketing industry holds a lot of biases and preconceived stereotypes to heart when it comes to older generations. We use our news-leading data division to provide proven insight into all of our creative.
We know their value.
Baby Boomers are a generation of hard workers who’ve saved well, and now control 70% of all disposable income in the US. With other agencies focusing on KPIs that lend to likes and virality, we focus on getting purchases.
We create substance.
The phrase “content is king” doesn’t work for Baby Boomers. Instead, they spend longer on creative assets with the expectation of getting more substance and information out of it. That’s why they’re such huge consumers of blogs and podcasts.
We specialize in Boomers.
With our history in engaging the Baby Boomer demographics, we already have proven blueprints to activate them into both sales and brand awareness, meaning we don’t waste valuable time researching data we already have at hand.
Our Baby Boomer Marketing Expertise
Our formula.
Lean in to technology.
The greatest misunderstanding in the industry is how Baby Boomers use technology. Boomers use social media, email, and phones, just in different ways than their younger counterparts. Know how to deliver insight in streamlined, mobile-first packages.
Appeal to an active audience.
Being just before their retirement years and having witnessed a surge of medical advances in their lifetime, Baby Boomers have a focus on staying healthy and active. We communicate with them through engaged representation.
Customize content for an older audience.
With insights, we can tailor content to hyper focus on Baby Boomers. Our assets go on Facebook, they provide value, they use mobile optimization with support options for those who need it.
Combine digital and traditional.
Baby Boomers grew up with the introduction and development of television — they use technology as much as their younger counterparts, just in different ways. We get further with written, long form content, focusing on substance over flash.
70%
The percentage of all disposable income in the US controlled by the Baby Boomer generation.