ur first big campaign that brought us national acclaim was a pet campaign—the development of the world’s first “food truck for dogs” to help launch the Milo’s Kitchen brand. The resulting sales for Milo’s Kitchen—about $175M over its first two years in existance—set records as one of the most successful brand launches ever in the pet industry.

We followed up this success by becoming the agency of record for Big Heart Pet Brands—a multi-billion dollar CPG company with brands like Milk-Bone, Meow Mix, and Pupperoni under its umbrella. To win one of the most desired accounts in the pet industry, we defeated 8 of the 10 largest marketing agencies in the world in a competitive RFP situation.’

We later helped launch innovative pet brands like Wild Earth pet food and Halo smart collars—with diverse work including brand strategy, website development, organic and paid social media, PR, and partnership marketing. We also loved our seasonal marketing work for Chuckit! pet toys, a division of Petmate.

When we’re not telling great pet stories, we’re also reacting at light speed to respond to potential brand crises. We’ve helped major global brands like Weruva and Mars Petcare navigate large recalls, while also helping position brands known for proactive laboratory safety and testing like Natural Balance.

Simply put, if loving pet marketing is wrong, we don’t want to be right.