Most Popular Halloween Candy

Most Popular Halloween Candy

  • 18 The states that chose Reese's as their favorite Halloween candy
  • 9 The states that chose Kit Kat as their favorite Halloween candy

In 2020 there was a decrease of 19% in Halloween candy sales. A year later, sales increased by 11% and, according to the data team’s projections. This year, sales are forecast to exceed last year’s figures by 23%. Below is a graph displaying the tons of candy sold in the U.S. during the Halloween season.

Top Halloween Candy in Every State


The Top Data team analyzed digital commerce trends during October 2021 and 2022 to determine the most popular Halloween candy in the United States.

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Most Popular Halloween Candy
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