- 20 The number of states where M&M’s are the most popular candy, making it the most popular in the U.S
- 17 The number of states where Skittles came out on top as the most popular candy.
While traditional trick-or-treating may not have been on most family agendas for Halloween this year, we’re confident that households will still have ample supply of candy for National Candy Day on November 4. Which candy will we all be indulging in? Our latest report suggests that it’s a handful of M&M’s or Skittles that people will be grabbing.
Nation’s Favorite Candy
The two candies dominated the popularity contest, with M&M’s being the most popular in 20 states and Skittles coming a close second with 17. Kit Kat wins the best of the rest prize but in truth, it was a two-horse race for the affections of the nation’s belly.