TOP Data Candy Report

M&M’s Enjoy The Sweet Taste of Success as the Nation’s Favorite Candy

TOP Data analyzed the most popular candies Americans are turning to during National Candy Day.

  • 20 The number of states where M&M’s are the most popular candy, making it the most popular in the U.S
  • 17 The number of states where Skittles came out on top as the most popular candy.

While traditional trick-or-treating may not have been on most family agendas for Halloween this year, we’re confident that households will still have ample supply of candy for National M&Ms Day on October 13.  Which candy will we all be indulging in? Our latest report suggests that it’s a handful of M&M’s or Skittles that people will be grabbing.

Nation’s Favorite Candy

The two candies dominated the popularity contest, with M&M’s being the most popular in 20 states and Skittles coming a close second with 17. Kit Kat wins the best of the rest prize but in truth, it was a two-horse race for the affections of the nation’s belly.

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TOP Data Candy Report
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