We know the lay of the land, literally. We’re born and bred here in London and that level of institutional knowledge cannot be bought. We’ve been around the block more than once and know all the media players and what makes them tick (and click) on our pitches. We combine the best tech that London has to offer with the innovation of a startup and the experience of an old hand to make a potent London PR powerhouse.
London + Public Relations
About Us
21st Century PR for London businesses
We are a global full-service public relations agency headquartered in London, and employing the best of the best from PR experts to copywriters, coordinators, and data scientists. Our proven blueprints and next-gen tactics help our clients win at everyday PR and viral PR breaks guaranteed to make an impact.
TOP has worked with Fortune 500 companies to startups and everyone in between. We understand the traps and pitfalls of growing a London business and how to make sure your company gets all the public attention it needs to grow at a significant pace. We've helped new companies become great companies and existing companies become London juggernauts.
We are a global full-service public relations agency headquartered in London, and employing the best of the best from PR experts to copywriters, coordinators, and data scientists. Our proven blueprints and next-gen tactics help our clients win at everyday PR and viral PR breaks guaranteed to make an impact.
TOP has worked with Fortune 500 companies to startups and everyone in between. We understand the traps and pitfalls of growing a London business and how to make sure your company gets all the public attention it needs to grow at a significant pace. We've helped new companies become great companies and existing companies become London juggernauts.
Our Approach
Social listening and data-backed stories
Being a modern-age PR agency, we strive to live in data and use every insight and information we can find to help tune our strategies and new stories for our clients. We are always analyzing news and trends around the country and the world to tap on opportunities otherwise missed by PR agencies. This means that whenever we are pitching one of our stories, it has a greater chance of getting picked up because it is relevant, fresh, and precisely targeted.
We use our capabilities and connections to help our clients break the news and control the needle to reach their PR goals spending much less than they anticipated, to begin with. Our team is fully equipped to make this process a breeze and ensure that our clients are always on top of the news cycle.
How We Work
Creativity and proprietary blueprints
Being a 21st century PR agency, we have devised a system built around the idea of structured creativity. Essentially, we've analyzed our in-house data around messaging success rates, combined it with our team's public relations expertise, and teased out insights into what really made those messages resonate. Some worked because they had localized geographical data, others worked because we could leverage the founder's story, or dispel a commonly held myth. Sometimes we ask big questions, and other times we offer big, surprising data points.
Then we created a blueprint system that allows for flexible creativity of messaging in a package that is designed to convert. These blueprints are then personalized around each of our pitches and campaigns for clients and deliver results unmatched by any other London PR agency you can think of.
A data-driven London Public Relations Company
From Notting Hill to Canary Wharf, we’re committed to London PR
London is home to many of the most important, and successful companies in the world. At TOP, our team of experts, PR go-getters, and all-around amazing people work hard for London’s modern companies with custom tailored campaigns and relentless effort. Whether you need Public Relations consulting for one-off projects or a complete strategic overhaul of your PR strategy, our specialists know how to serve your needs and transform your business. No other London PR company does it better.
- Full-Service PR Campaigns
- PR Training
- Dedicated London Public Relations Specialists
- Wide experience from London startups to local service providers
London is not only a great place to live and visit; it’s a dynamic place to start a company. With an amazing talent pool that grows every day, your company can choose from the cream of the crop. But without a public relations presence as epic as you are, attracting top talent and customers can be difficult. Investing in a PR agency that knows the Square Mile is the strategic advantage you need to thrive.
What makes us different?
We create local, London news
We use our proven blueprint system to make sure that your brand gets in of local, London headlines as well as the leading global publications creating the right exposure to the right audience.
We strike with precision
We use the latest tools to pre-seed stories for your brand in both major, local publications as well as the top 100 U.K. markets, including a smattering of microtargeted, London headlines for increased specificity and effectiveness.
We A/B test with the best.
We'll write about 25 different headlines for a single pitch and then test them while scaling up from a London-based story a national news release, using the winning headlines we pull from the data sets.
We think visually.
We know that we only have seconds to catch a journalist’s or a consumer’s attention before they move on to something else, so we've mastered the optimization of our pitches to catch and hook their attention.
We measure results.
Effective PR starts with a clear definition of the client’s priority KPIs and metrics. We then use our leading data-packaging techniques to measure those results and ensure an effective ROI for your campaign.
Our heart and soul is in London
London is one of the most important cities in the world. Rome wasn’t built in a day, and neither was the incredibly powerful economy that London boasts. It takes a lot to stand out in the London fog, and that’s where TOP helps. Our custom, high-return Public Relations campaigns use all of the top strategies to make sure you’re seen. As the best London PR consultant, we take pride in helping our hometown neighbors succeed. We make sure you achieve and exceed your revenue goals and obtain sustainable growth over time.
Much like London-itself, we started small and carefully grew into the mighty machine we are now. Sure, we’ve had our share of pivots and rebrands but we are proud to work with everyone from Del Monte Foods to Valley Fine Foods; Budweiser to Bowflex; and everything between.
FAQ
Why Hire a London Public Relations company?
Local Public Relations For London Companies
We all want to buy local, and the same goes for your PR agency. Those giant, faceless PR agencies may seem to have all the resources, but there’s no substitute for having a PR company who intimately knows your audience (because they’re among them) and knows how to reach that reporter at The Guardian you’ve always thought would love your brand.
A PR Agency That Lives In London
We’re your neighbors. We live in the same neighborhoods, shop at the same stores, care about the same issues, and know all the movers and shakers in a city full of them. You can trust TOP to be your partner as you build your PR portfolio and improve your brand in London (and across the country) because we understand this city but most importantly, we understand why you love calling it home. Because we do too.
Get to know TOP and all that we can do for your company. We’re ready to set your brand above the fold.
- Why Hire a London Public Relations company?
- Local Public Relations For London Companies
- A PR Agency That Lives In London
Why Hire a London Public Relations company?
We know the lay of the land, literally. We’re born and bred here in London and that level of institutional knowledge cannot be bought. We’ve been around the block more than once and know all the media players and what makes them tick (and click) on our pitches. We combine the best tech that London has to offer with the innovation of a startup and the experience of an old hand to make a potent London PR powerhouse.
Local Public Relations For London Companies
We all want to buy local, and the same goes for your PR agency. Those giant, faceless PR agencies may seem to have all the resources, but there’s no substitute for having a PR company who intimately knows your audience (because they’re among them) and knows how to reach that reporter at The Guardian you’ve always thought would love your brand.
A PR Agency That Lives In London
We’re your neighbors. We live in the same neighborhoods, shop at the same stores, care about the same issues, and know all the movers and shakers in a city full of them. You can trust TOP to be your partner as you build your PR portfolio and improve your brand in London (and across the country) because we understand this city but most importantly, we understand why you love calling it home. Because we do too.
Get to know TOP and all that we can do for your company. We’re ready to set your brand above the fold.