About us.
We help brands reach specific audiences in enlightened ways
When you're marketing to very specific ethnic groups, authenticity is the most important characteristic. We understand the cultural insights and values shared by members of specific groups and can help create messages that resonate with authenticity.
We're marketers and public relations professionals experienced in reaching diverse audiences with tailor-made messages. We provide messages that empower our audience to action and use the right methods to meet our audiences where they are most likely to engage.
When you're marketing to very specific ethnic groups, authenticity is the most important characteristic. We understand the cultural insights and values shared by members of specific groups and can help create messages that resonate with authenticity.
We're marketers and public relations professionals experienced in reaching diverse audiences with tailor-made messages. We provide messages that empower our audience to action and use the right methods to meet our audiences where they are most likely to engage.
What makes us different?
Know your audience on an individual level
Never forget that each data point represents an individual with unique views, experiences, needs and desires. Balancing the aggregate and the individual is the key to success.
Send messages of empowerment
Go beyond the benefits of the brand and offer messages of empowerment that help your customers align your brand into their lives.
Convert social media influencers to your cause
It’s no secret that people trust individual influencers more readily than they trust brands and companies. If you can win over social media influencers who then spread your message for you, you’ll be taking a big step toward making an impact.
Automate multiple touchpoints
Automating the outreach to your supporter lists — whether it be through email, text, or social — will ensure consistent touches on a schedule that works and will free up resources for new leads.
Our formula.
Know your audience on an individual level
Never forget that each data point represents an individual with unique views, experiences, needs and desires. Balancing the aggregate and the individual is the key to success.
Send messages of empowerment
Go beyond the benefits of the brand and offer messages of empowerment that help your customers align your brand into their lives.
Convert social media influencers to your cause
It’s no secret that people trust individual influencers more readily than they trust brands and companies. If you can win over social media influencers who then spread your message for you, you’ll be taking a big step toward making an impact.
Automate multiple touchpoints
Automating the outreach to your supporter lists — whether it be through email, text, or social — will ensure consistent touches on a schedule that works and will free up resources for new leads.
64%
The percentage of ethnically diverse Youtube users watching more videos in 2017 compared to 2016.