Multicultural Marketing Agency
We are a multicultural marketing agency helping brands understand their audience; who they are, what they want, and where they are.
About us.
We help brands reach specific audiences in enlightened ways
When you're marketing to very specific ethnic groups, authenticity is the most important characteristic. We understand the cultural insights and values shared by members of specific groups and can help create messages that resonate with authenticity.
We're marketers and public relations professionals experienced in reaching diverse audiences with tailor-made messages. We provide messages that empower our audience to action and use the right methods to meet our audiences where they are most likely to engage.
When you're marketing to very specific ethnic groups, authenticity is the most important characteristic. We understand the cultural insights and values shared by members of specific groups and can help create messages that resonate with authenticity.
We're marketers and public relations professionals experienced in reaching diverse audiences with tailor-made messages. We provide messages that empower our audience to action and use the right methods to meet our audiences where they are most likely to engage.
Our approach.
We create ethnic + socio-cultural strategies for maximum traction
In this digital era, multicultural marketing opens up an array of opportunities for brands to engage with customers outside the majority audience. We have a team of creative marketing experts that brainstorm ideas and devise ethic and socio-cultural strategies to connect with your target audience segments. We use surveys, polls, online forums, and review sites to learn about your customer’s interests and pain points.
Our team believes in creating a powerful voice through various branding and marketing mediums to elevate multicultural and inclusive strategies for promoting your business in an increasingly diverse and competitive marketplace. Our team of multicultural marketing experts determine your audience and generate calls-to-action to drive up engagement and customer response rates.
How we work.
We use consumer demographics to gain brand visibility
At our Multicultural Marketing Agency, we provide unique strategies that outline your segmented audience considering their likes, interests, needs, and pain points. We outline aspirations, motivations, and purchase drivers using consumer demographics and help your brand gain visibility and traction.
Our team takes a multidimensional approach to diverse cultural paradigms and behaviors. We implant cultural values and standards while creating brand content that connects with your audience at an emotional level to increase brand affinity. At TOP Multicultural Marketing Agency, our team of multicultural marketing professionals embrace, understand, and operate with brands that are looking to target multicultural audiences. To ensure sustainability and inclusivity, we develop strategies to embrace audiences with various cultural backgrounds and ethnicities.
Our values and beliefs.
We know your audience
Never forget that each data point represents an individual with unique views, experiences, needs and desires. Balancing the aggregate and the individual is the key to success.
We send empowering messages
Go beyond the benefits of the brand and offer messages of empowerment that help your customers align your brand into their lives.
We convert influencers
It’s no secret that people trust individual influencers more readily than they trust brands and companies. If you can win over social media influencers who then spread your message for you, you’ll be taking a big step toward making an impact.
We automate multiple touchpoints
Automating the outreach to your supporter lists — whether it be through email, text, or social — will ensure consistent touches on a schedule that works and will free up resources for new leads.
Our Multicultural Marketing Expertise
Our formula.
Customize content for different audiences
Reaching your target audience means creating content that resonates with their interests, needs, and pain points. Showing your audience that you understand them on a cultural level with customized content will pique their interest while building brand credibility.
Focus on ethnic millennial consumers
In the branding world, millennials are seen as the generation that is shaping the world. Embedding marketing communications highlighting the millennials’ experiences, emotions, motives, and perceptions, and adopting a strategy that respects their culture, language, and heritage is integral for brand success.
Be consistent and transparent
Consistency is the key when it comes to communicating with your segmented audience. Focusing on your consumers’ perceptions and expectations, we are consistent in sharing your message in their language, earning loyalty, and building long-term transparent relationships.
Optimize digital experience
To maximize brand visibility, embracing ethnic communication with your segmented audience is critical. Prioritizing digital content helps reach your consumers faster than other marketing channels and elevate your brand reputation.
64%
The percentage of ethnically diverse Youtube users watching more videos in 2017 compared to 2016.