We know the lay of the land, literally. We’re born and bred here in Detroit and that level of institutional knowledge cannot be bought. We’ve been around the block more than once and know all the media players and what makes them tick (and click) on our pitches. We combine the best tech that Detroit has to offer with the innovation of a startup and the experience of an old hand to make a potent Detroit PR powerhouse.
Detroit + Public Relations
About us.
We create impacting news for Motown businesses.
Detroit is not just home to the automotive industry of the world but also a center of music, arts, finance firms and tech companies. With a diverse industry and an even more diverse population, breaking through the news cycle takes precision and expertise. TOP helps businesses in Detroit not just make news but shape powerful narratives and control the news cycle around their stories.
We are an internationally local agency with teams working in a dozen different time zones, round the clock for our clients, always keeping them ahead of the news cycle and ready to broadcast your brand's message. We make stories go viral and work from the beginning to empower your news to scale rapidly across the globe.
Detroit is not just home to the automotive industry of the world but also a center of music, arts, finance firms and tech companies. With a diverse industry and an even more diverse population, breaking through the news cycle takes precision and expertise. TOP helps businesses in Detroit not just make news but shape powerful narratives and control the news cycle around their stories.
We are an internationally local agency with teams working in a dozen different time zones, round the clock for our clients, always keeping them ahead of the news cycle and ready to broadcast your brand's message. We make stories go viral and work from the beginning to empower your news to scale rapidly across the globe.
Our approach.
Creative and calculated PR
We understand that a good PR campaign is not just thoughtfully crafted, it must have the perfect strategy and precise audience placement. This is why we have put together a team of award-winning copywriters, in-house market researchers, and top-of-the-line strategists to win on every stage of the campaign and give our clients the boost they need.
We gather original deep insights on your target audience, your messaging, and platforms and use them to drive our creatives and form the perfect strategy that works. We are always on the hunt for opportunities for all our clients and leverage our relationships with journalists to score headlines that other agencies can simply not approach.
How we work.
State-of-the art blueprints with a team approachWe believe in well-prepared strategies, and we work with you from day one in aligning your goals and audience to determine the KPIs that your business can achieve. We tailor our tried and tested blueprints for every PR situation, for your specific vertical and goals and put them into the action.
We use cutting-edge tools for social listening and use that to help guide our outreach strategies for maximum visibility. Our embedded approach in working with our clients relies heavily on continuous optimization, and we consistently measure ourselves and everything around PR campaigns to keep you going at full momentum.
We believe in well-prepared strategies, and we work with you from day one in aligning your goals and audience to determine the KPIs that your business can achieve. We tailor our tried and tested blueprints for every PR situation, for your specific vertical and goals and put them into the action.
We use cutting-edge tools for social listening and use that to help guide our outreach strategies for maximum visibility. Our embedded approach in working with our clients relies heavily on continuous optimization, and we consistently measure ourselves and everything around PR campaigns to keep you going at full momentum.
A data-driven PR company
From to Kennedy to Regis, we’re committed to Detroit Public RelationsDetroit is home to many of the most important, and successful companies in America. At TOP, our team of experts, PR go-getters, and all-around amazing people work hard for Detroit’s modern companies with custom tailored campaigns and relentless effort. Whether you need Public Relations consulting for one-off projects or a complete strategic overhaul of your PR strategy, our specialists know how to serve your needs and transform your business. No other Detroit PR company does it better.
- Full-Service PR Campaigns
- PR Training
- Dedicated Detroit Public Relations Specialists
- Wide experience from Detroit startups to local service providers
Detroit is not only a great place to live and visit; it’s a dynamic place to start a company. With an amazing talent pool that grows every day, your company can choose from the cream of the crop. But without a public relations presence as epic as you are, attracting top talent and customers can be difficult. Investing in a PR agency that knows Motor City is the strategic advantage you need to thrive.
TOP has worked with Fortune 500 companies to startups and everyone in between. We understand the traps and pitfalls of growing a Detroit business and how to make sure your company gets all the public attention it needs to grow at a significant pace. We’ve helped new companies become great companies and existing companies become Detroit juggernauts.
Detroit is home to many of the most important, and successful companies in America. At TOP, our team of experts, PR go-getters, and all-around amazing people work hard for Detroit’s modern companies with custom tailored campaigns and relentless effort. Whether you need Public Relations consulting for one-off projects or a complete strategic overhaul of your PR strategy, our specialists know how to serve your needs and transform your business. No other Detroit PR company does it better.
- Full-Service PR Campaigns
- PR Training
- Dedicated Detroit Public Relations Specialists
- Wide experience from Detroit startups to local service providers
Detroit is not only a great place to live and visit; it’s a dynamic place to start a company. With an amazing talent pool that grows every day, your company can choose from the cream of the crop. But without a public relations presence as epic as you are, attracting top talent and customers can be difficult. Investing in a PR agency that knows Motor City is the strategic advantage you need to thrive.
TOP has worked with Fortune 500 companies to startups and everyone in between. We understand the traps and pitfalls of growing a Detroit business and how to make sure your company gets all the public attention it needs to grow at a significant pace. We’ve helped new companies become great companies and existing companies become Detroit juggernauts.
What makes us different?
We make local news.
We use our proven blueprint system to make sure that your brand gets in of local, Detroit headlines as well as the leading national publications creating the right exposure to the right audience.
We test everything.
We write many different headlines for a single pitch and then test them while scaling up from a Detroit-based story a national news release, using the winning headlines we pull from the data sets.
We think visually.
We know that we only have seconds to catch a journalist’s or a consumer’s attention before they move on to something else, so we've mastered the optimization of our pitches to catch and hook their attention.
We measure results.
Effective PR starts with a clear definition of the client’s priority KPIs and metrics. We then use our leading data-packaging techniques to measure those results and ensure an effective ROI for your campaign.
We scale globally.
Our proprietary CRM database monitors journalists and influencers around the world — to keep your PR always ready to jump to an international scale.
Our heart and soul is in Detroit
Detroit is one of the most important cities in the world. From the automotive industry to housing, advertising, and virtually every form of manufacturing, Detroit continues to work, and work, and work. In such a powerful city, it takes that same work ethic to stand out. Here’s where TOP helps. Our custom, high-return Public Relations campaigns use all of the top strategies to make sure you’re seen. As the best Detroit PR consultant, we take pride in helping our hometown neighbors succeed. We make sure you achieve and exceed your revenue goals and obtain sustainable growth over time.
Much like the city, we started small and hopeful and grew into the mighty machine we are now. Sure, we’ve had our share of pivots and rebrands but we are proud to work with everyone from Del Monte Foods to Valley Fine Foods; Budweiser to Bowflex; and everything between.
FAQ
Why Hire a Detroit Public Relations company?
Local Public Relations For Detroit Companies
We all want to buy local, and the same goes for your PR agency. Those giant, faceless PR agencies may seem to have all the resources, but there’s no substitute for having a PR company who intimately knows your audience (because they’re among them) and knows how to reach that reporter at the Morning News you’ve always thought would love your brand.
A PR Agency That Lives In Detroit
We’re your neighbors. We live in the same neighborhoods, shop at the same stores, care about the same issues, and know all the movers and shakers in a city full of them. You can trust TOP to be your partner as you build your PR portfolio and improve your brand in the Detroit (and across the country) because we understand this city but most importantly, we understand why you love calling it home. Because we do too.
Get to know TOP and all that we can do for your company. We’re ready to set your brand above the fold.
- Why Hire a Detroit Public Relations company?
- Local Public Relations For Detroit Companies
- A PR Agency That Lives In Detroit
Why Hire a Detroit Public Relations company?
We know the lay of the land, literally. We’re born and bred here in Detroit and that level of institutional knowledge cannot be bought. We’ve been around the block more than once and know all the media players and what makes them tick (and click) on our pitches. We combine the best tech that Detroit has to offer with the innovation of a startup and the experience of an old hand to make a potent Detroit PR powerhouse.
Local Public Relations For Detroit Companies
We all want to buy local, and the same goes for your PR agency. Those giant, faceless PR agencies may seem to have all the resources, but there’s no substitute for having a PR company who intimately knows your audience (because they’re among them) and knows how to reach that reporter at the Morning News you’ve always thought would love your brand.
A PR Agency That Lives In Detroit
We’re your neighbors. We live in the same neighborhoods, shop at the same stores, care about the same issues, and know all the movers and shakers in a city full of them. You can trust TOP to be your partner as you build your PR portfolio and improve your brand in the Detroit (and across the country) because we understand this city but most importantly, we understand why you love calling it home. Because we do too.
Get to know TOP and all that we can do for your company. We’re ready to set your brand above the fold.