The Secret Sauce Behind Jack in the Box's Success
brand
Date:
January 17, 2025
Duration:
25 min
Available on:
<h2>dfddfd</h2>
What keeps a legacy fast-food brand like Jack in the Box not just surviving—but thriving—in a digital-first, on-demand world? In this episode of Branded, host Ben Kaplan sits down with Ryan Ostrom, Chief Customer Officer at Jack in the Box, to unpack the bold strategies behind their cultural relevance, crave-driven marketing, and digital growth. From late-night tacos to viral partnerships, Ryan explains how the brand stays edgy, authentic, and always in the conversation.
Quote of the Episode:
""You can’t fake authenticity. If you want people to crave your brand, you’ve got to be true to who you are—across every touchpoint, every channel, every bite." – Ryan Ostrom"
ABOUT THE GUEST
Ryan Ostrom
As the CMO/EVP at Jack in the Box, He leads the marketing, ecommerce, innovation, and brand strategy for one of the largest quick-service restaurant chains in the US. With over 20+ years of experience in brand, digital, and omni channel marketing, He has a proven track record of transforming global brands through developing distinctive and relevant campaigns while leveraging digital platforms to modernize how consumers engage with the brand.
More Insights
brand
March 7, 2025
Doughlicious vs. The Giants: The Sweet Story of a Brand's Global Rise
Listen Now 
