Doughlicious vs. The Giants: The Sweet Story of a Brand's Global Rise
brand
Date:
March 7, 2025
Duration:
36 min
Available on:
Kathryn Bricken didn’t just bake cookies—she built a brand from scratch in a new country, with no roadmap, in a category the UK hadn’t seen. In this episode, Kathryn shares how she took Douglicious from a passion project to a fast-scaling frozen dessert brand sold in Whole Foods, Target, and beyond. From gelato-wrapped cookie dough to logistics nightmares, she unpacks what it takes to grow fast, stay personal, and stay scrappy—all while maintaining taste, integrity, and purpose.
Quote of the Episode:
"Getting it on the shelf is one thing. Getting it off the shelf—that’s the real work."