A San Francisco brand influencer marketing agency can help you build buzz, social engagement, and grassroots support across fields like consumer electronics, travel, family, lifestyle, food, beauty, and much more. Brand messaging work starts the moment we take you on as a client. We create a matrix with each element of your unique selling proposition and map those key brand messages to specific aspects of our influencer strategy. If you want an influencer marketing agency that actually understands the entire marketing-to-sales funnel, you’ve come to right place.
San Francisco + Influencer Marketing
About us.
From the Embarcadero to Oakland, we scale Bay Area influencer marketing
When you’re based in an amazing place like the Bay Area — a region at the forefront of trending technological and cultural changes sweeping the nation — ideas can spread at lightning speed. We accelerate the word-of-mouth buzz, social sharing, and viral velocity of your product, service, or brand by leveraging the power of influencers to “show, not tell” in an authentic and engaging way.
At our Influencer Marketing Agency San Francisco, our team of influencer marketing managers, market researchers, and creative directors work hard to ensure the success of your next influencer marketing campaign — in San Francisco and beyond. Whether you need local influencer marketing services for one-off projects or a complete influencer plan at a national or global scale, our influencer team knows how to discover, vet, collaborate and track influencers at scale. Better yet, we’ve got the proactivity of a San Francisco startup with the strategic resources of a global agency that has conducted thousands of influencer campaigns in 30+ countries.
When you’re based in an amazing place like the Bay Area — a region at the forefront of trending technological and cultural changes sweeping the nation — ideas can spread at lightning speed. We accelerate the word-of-mouth buzz, social sharing, and viral velocity of your product, service, or brand by leveraging the power of influencers to “show, not tell” in an authentic and engaging way.
At our Influencer Marketing Agency San Francisco, our team of influencer marketing managers, market researchers, and creative directors work hard to ensure the success of your next influencer marketing campaign — in San Francisco and beyond. Whether you need local influencer marketing services for one-off projects or a complete influencer plan at a national or global scale, our influencer team knows how to discover, vet, collaborate and track influencers at scale. Better yet, we’ve got the proactivity of a San Francisco startup with the strategic resources of a global agency that has conducted thousands of influencer campaigns in 30+ countries.
Our approach.
A data-driven strategy for a targeted market
We distinguish ourselves by providing you with a proven, two-part approach to influencer marketing. We first use mass media listening tools to generate a ground-up analysis of your audience and their consumer behaviors. Then, instead of going for the largest, priciest influencers, we leverage our own San Francisco network of mid-tier and micro-influencers to hyper-target and deliver your brand’s message through an authentic channel.
When you partner with TOP, we handle discovery, design campaigns, and determine the right delivery methods to ensure that your campaign fits your brand and your audience. We monitor everything our influencers do, optimizing messages and tactics that are working best, and change those that could work better. Every audience is specially targeted with influencers that are likely to reach them and messages that are designed to resonate. The result is a bespoke influencer campaign that fits your needs, your goals, and your budget.
How we work.
A data-driven approach to the human connection
A successful influencer marketing strategy lies in the power of your network. TOP works consistently with our very own network of San Francisco influencers to not only build trust and communication but to better understand how each influencer can best be utilized for different audiences.
Through monthly check-ins, surprise and delight benefits, and public post engagement, we are not only building our relationships to better motivate partners, but we are using every interaction to track and score them qualitatively. Using metrics and categories like audience size, audience demographic, creative style, etc. we can start generating a list of curated candidates for when you’re ready to push your message.
And this doesn’t just stop in San Francisco. Our team works globally with an international influencer network to provide you with a marketing strategy that spreads locally and then easily scales up for audiences around the world.
A next-generation influencer agency
From the Embarcadero to Oakland, we scale Bay Area influencer marketing
At TOP Influencer Marketing Agency San Francisco, we believe that just like social media your influencer program should have both organic and paid strategies. Our relationships with influencers are on-going—built on trust and mutual benefit. We track our Bay Area influencers — from Marin County to Oakland to the Peninsula — with a proprietary CRM, making sure we cultivate the relationship with monthly check-ins, public comments to posts, and ‘surprise and delight’ benefits.
Our influencer marketing services include:
- Full-Service Influencer Marketing Campaigns
- Influencer Marketing Training
- Dedicated San Francisco Influencer Marketing Specialists
- Wide experience from San Francisco startups to local service providers
We have a wide-ranging influencer network in San Francisco, Palo Alto, Walnut Creek, and Menlo Park, but this extends worldwide. This allows us to focus on finding the perfect match for your brand. We deliver return on investment by segmenting influencer focus by need state, targeting message content and format, and optimizing links and traffic for SEO purposes, too.
What makes us different?
Our own San Francisco network
With 3,500+ influencers in our own proprietary network, we have a link to every influencer vertical imaginable — from lifestyle to entertainment to business.
We play ‘moneyball’
Like the famous book, we play 'moneyball' by finding influencers who are undervalued relative to their reach to field an amazing influencer team without the price tag.
We cultivate relationships
We develop relationships with influencers across San Francisco in order to transform them from brand sponsors into genuine and dependable brand advocates.
We score quantitatively
While relationships are critical, so is tracking and evaluating influencers on key metrics, like audience engagement, topic authority, and audience reach, to get precise results and a clear ROI.
Our influencer engine was built in San Francisco
As the epicenter of technology, ethnic, geographic, and cultural diversity, the Bay Area is an amazing canvas for our influencer marketing work. Whether you start in the Mission and head over to Marin — or start in Oakland and drive down to San Jose — we love creating campaigns with their finger on the pulse of local, regional, or national cultural conversation.
TOP can take you through a series of discovery activities — performed in-person in the Bay Area or remotely in locations around the world — that help you better understand which influencers are right for you and how you can create campaigns programs that generate high multiples of return on investment.
Got something on your mind that we didn’t address above? Let us know your toughest influencer marketing questions.
FAQ
Why Hire a Bay Area Influencer Marketing Agency?
Local Influencer Marketing for San Francisco Companies
At TOP we use our 360-degree marketing capabilities to get the most out of your San Francisco influencer campaign. Utilizing data in various ways up and down the influencer marketing channel, we start with our proprietary evaluation system to determine the value of each influencer based upon key metrics like size, fit, and audience engagement. Then, we create viral content for various influencer programs using in-house surveys and focused market research that fits your San Francisco audience or the global audience you’re looking to grow. This gives influencers interesting data that they can feature in their posts. Lastly, we track the results of each campaign, beyond reach and impressions, to show its effect on brand awareness lift, SEO domain authority, in-store walk-through rates, in-store purchases, website traffic, and more.
An Influencer Marketing Agency That Lives in Dallas
Our agency knows the San Francisco influencer scene better than anyone else because we live, work, and play there. As a San Francisco influencer agency, we not only know the right influencers to provide that boost to your brand, we see the competition and the local media market to make the most out of your influencer campaign. This makes us a powerful partner able to work across the entire San Francisco media landscape to get the most for our clients.
- Why Hire a Bay Area Influencer Marketing Agency?
- Local Influencer Marketing for San Francisco Companies
- An Influencer Marketing Agency That Lives in Dallas
Why Hire a Bay Area Influencer Marketing Agency?
A San Francisco brand influencer marketing agency can help you build buzz, social engagement, and grassroots support across fields like consumer electronics, travel, family, lifestyle, food, beauty, and much more. Brand messaging work starts the moment we take you on as a client. We create a matrix with each element of your unique selling proposition and map those key brand messages to specific aspects of our influencer strategy. If you want an influencer marketing agency that actually understands the entire marketing-to-sales funnel, you’ve come to right place.
Local Influencer Marketing for San Francisco Companies
At TOP we use our 360-degree marketing capabilities to get the most out of your San Francisco influencer campaign. Utilizing data in various ways up and down the influencer marketing channel, we start with our proprietary evaluation system to determine the value of each influencer based upon key metrics like size, fit, and audience engagement. Then, we create viral content for various influencer programs using in-house surveys and focused market research that fits your San Francisco audience or the global audience you’re looking to grow. This gives influencers interesting data that they can feature in their posts. Lastly, we track the results of each campaign, beyond reach and impressions, to show its effect on brand awareness lift, SEO domain authority, in-store walk-through rates, in-store purchases, website traffic, and more.
An Influencer Marketing Agency That Lives in Dallas
Our agency knows the San Francisco influencer scene better than anyone else because we live, work, and play there. As a San Francisco influencer agency, we not only know the right influencers to provide that boost to your brand, we see the competition and the local media market to make the most out of your influencer campaign. This makes us a powerful partner able to work across the entire San Francisco media landscape to get the most for our clients.