Houston is a city full of growth and changes but also built on a bedrock of tradition. TOP Public Relations Agency Houston understands how to strike the perfect balance to market Houston companies locally, nationally, and globally without losing what makes them and this city special.
Houston + Public Relations
About Us
A modern-age public relations agency in Houston
We are a decade-old but modern public relations agency with vast experience in helping brands from various verticals and sectors win at public relations. Our state-of-the-art proprietary blueprints system, a veteran team of marketing managers, public relations specialists, copywriters, and data researchers, and the tools to not just move the news needle, but control it, are the main strengths that no other Houston public relations agency can offer.
TOP Public Relations Agency Houston is committed to delivering exceptional public relations services to everyone and anyone in St Louis regardless of their industry, vertical, or size. We strive to bring the best ROI possible for your public relations goals through our services.
We are a decade-old but modern public relations agency with vast experience in helping brands from various verticals and sectors win at public relations. Our state-of-the-art proprietary blueprints system, a veteran team of marketing managers, public relations specialists, copywriters, and data researchers, and the tools to not just move the news needle, but control it, are the main strengths that no other Houston public relations agency can offer.
TOP Public Relations Agency Houston is committed to delivering exceptional public relations services to everyone and anyone in St Louis regardless of their industry, vertical, or size. We strive to bring the best ROI possible for your public relations goals through our services.
Our Approach
Scaling PR with systemized blueprints
Over the years, we have developed, tried, and tested our own proprietary blueprints system that is designed to address any public relations campaign need possible in any industry or vertical. These blueprints are designed to tackle various public relations scenarios using growth marketing principles, this means that we are always monitoring the campaign every step of the way and optimizing it to build momentum from local news outlets to international publications.
Our goal is to enable our clients to stay ahead of the news cycle and control the needle, all the while making the best of every opportunity that the cycle presents. For this, our elite team of data scientists and researchers analyze every piece of information in heaps of data gathered through our in-house tools and team and turn them into actionable insights. From there, we carry the story and the campaign to the finish line and beyond by proactively responding to trends and developments.
How We Work
Concrete strategies and data-based local approach
We are more than just a modern-day PR agency, that has all the sophisticated tools and the team to execute prompt and comprehensive PR campaigns for any client. We are a PR agency with our own in-house data department, constantly gathering public sentiment and turning them into incredible messages that place our clients as the leaders in the space. We use these analytical capabilities to not just follow the news, but to create it.
This approach means we are never at a loss for news. Our insights and approaches ensure that everything we pitch is targeted and newsworthy, greatly increasing the likelihood of it being picked up by the media. This is something no other Houston PR agency can claim. Our pitches get picked up at greater rates than our competitors which means your brand can scale at a rate greater than your competitors.
Keeping PR soaring, one Houston story at a time
Space City Is Still Launching Hot PR
Houston has been a powerhouse of the South for generations. It’s base of operations to hundreds of businesses large and small, with droves of new people calling “Hustle Town” home every day. That means that any PR company looking to represent the city’s diverse business community must remain nimble, strategic, and innovative if it wants to compete. At TOP Public Relations Agency Houston, we pride ourselves on being a non-traditional PR agency. We experiment, track, and learn in order to get the most for our clients.
- Full-Service PR Campaigns
- PR Training
- Dedicated Houston Public Relations Specialists
- Wide experience from Houston startups to local service providers
Houston has long been known as a rodeo sports haven and a mecca for the performing arts. But bull riders and opera singers aren’t the only talented people here. Houston is bursting with some of the most capable and innovative PR professionals in the country, and we’ve drawn from this powerful pool to corral the cream of the crop.
In Houston and beyond, TOP has worked with Fortune 500 companies, startups with just a handful of employees, and everyone in between. We understand the speed at which media operates but never ignore the fundamentals. We’ve honed our craft on late-night news releases and cut our teeth on reporter relationship building, leading to a proven suite of strategies. If you want to stand out in a city that is always changing in remarkable ways, you need a PR agency that’s equally remarkable.
What makes us different?
We A/B test exhaustively
Houston is known as Bayou City, and in public relations, negotiating the ebb and flow of commerce has to happen fast. We write many different versions of a story idea — perhaps 25 different headline variations for a single pitch — test the best ones for each vertical, and give each reporter the angle they are most likely to be interested in.
We track intent
TOP Public Relations Agency Houston tracks how journalists interact with our emails and has created plans to reach them at the moment they are most primed to respond, using the language that is most likely to reach them. Then we follow up with additional information at the exact right moment, adding to their interest and triggering their professional curiosity.
We think visually
At TOP Public Relations Agency Houston we optimize the few seconds we have to capture a journalist's attention by formatting our pitches in a way that draws the eye to the main points and tells our Houston clients’ stories in seconds.
We target precisely
Houston is growing in myriad, significant ways. And the tech industry is at the vanguard of that growth. TOP Public Relations Agency Houston uses the latest tools to put ads in the social media feeds of journalists in the top 100 U.S. markets. Because we pre-seed our stories, reporters have already heard of our clients before our first pitch reaches their inbox.
Make your Houston PR campaign soar
Houston is the best of all possible worlds, a cultural touchstone complete with some of the best theater, sports, food, and art in the South, but also a job-creating juggernaut attracting the biggest brands and the best talent in the country. TOP’s Houston office specializes in public relations, influencer marketing, and creative marketing. We’ve worked with companies of all sizes, from scrappy start-ups to Fortune 500 enterprises. If you’re looking to take your digital marketing to the next level, don’t wait! Drop us a line.
Ours is a city where news is happening continuously, making it hard for complacent PR agencies to break through. We are never complacent. We create our own news using over two dozen proprietary Story Blueprints — each representing a proven method for generating media interest and press coverage.
FAQ
Why hire a Houston Public Relations company?
Local Public Relations for Houston companies
We all want to buy local, and the same goes for your PR agency. The giant, faceless PR agencies may seem to have all the resources, but there’s no substitute for having a PR company who intimately knows your audience (because they’re among them) and knows how to reach the Houston Chronicle reporter whom you know would love your brand.
A Public Relations company that lives in Houston
There’s more to Houston than meets an outsider’s eye, and our PR professionals have been deep in the city’s culture for years. When we’re not working the phones for our clients, we’re catching a show at the Firehouse Saloon or dodging the crowds on our way to grab some chicken-fried steak at Frank’s. We know this is a vibrant city with a thriving culture and we’re super stoked to be a part of it. Houston works hard and plays hard, and so do we.
- Why hire a Houston Public Relations company?
- Local Public Relations for Houston companies
- A Public Relations company that lives in Houston
Why hire a Houston Public Relations company?
Houston is a city full of growth and changes but also built on a bedrock of tradition. TOP Public Relations Agency Houston understands how to strike the perfect balance to market Houston companies locally, nationally, and globally without losing what makes them and this city special.
Local Public Relations for Houston companies
We all want to buy local, and the same goes for your PR agency. The giant, faceless PR agencies may seem to have all the resources, but there’s no substitute for having a PR company who intimately knows your audience (because they’re among them) and knows how to reach the Houston Chronicle reporter whom you know would love your brand.
A Public Relations company that lives in Houston
There’s more to Houston than meets an outsider’s eye, and our PR professionals have been deep in the city’s culture for years. When we’re not working the phones for our clients, we’re catching a show at the Firehouse Saloon or dodging the crowds on our way to grab some chicken-fried steak at Frank’s. We know this is a vibrant city with a thriving culture and we’re super stoked to be a part of it. Houston works hard and plays hard, and so do we.