WIN THE SHELF
We’re a CPG strategy, branding, and activation agency who goes to battle daily for our clients.
CPG BRANDS WE CAN HELP
Food and Beverages Brands
From eggs and dairy products to canned goods and frozen foods, our CPG work in the food and beverage space has run the gamut.
Personal Care and Beauty Brands
We’ve worked for mainstay and upstart brands across skincare, hair care, dental care, and other personal care sub-categories.
Household Product Brands
We’ve helped cleaning brands, laundry detergents, and more reach new audiences and markets with differentiated messages.
Baby and Childcare Brands
With many young parents on our team, we’ve dived deep into baby care and related consumer products.
Pet Care Brands
We’ve worked with 50+ pet brands and have more pet CPG experience than virtually any other marketing agency.
HOW WE CAN HELP YOUR CPG BRAND
We focus on 5 key inflection points in your brand’s journey:
WHAT MAKES US DIFFERENT
01.
We’re brand focused.
We know that the best brand wins. We’ll help you deliver a message, positioning, and identity that makes all of your other objectives easier to achieve.
02.
We’re data driven.
We don’t like to guess. We’re a primary market research agency that uses data analysis and data storytelling to inform everything that we do.
03.
We’re content marketers.
We are prolific content creators. Because virtually all food brands are now in the content creation business, we can help you “content marketing” better work for you.
A CPG MARKETING AGENCY IS BORN
Back in 2012, we were a very small agency with big dreams. But when Big Heart Pet Brands, a multi-billion dollar CPG company with brands like Milk-Bone and Meow Mix, put out an RFP for a marketing agency of record, we had no idea it would change the trajectory of our company. Competing against 8 of the 10 largest marketing agencies in the world, we won Big Heart’s multi-million dollar account and then quickly scaled up new CPG capabilities to match.
Within a few years, our work with Big Heart had expanded to include digital marketing, social media, influencer marketing, content marketing, and experiential marketing—including major activations at South by Southwest (SXSW) and Times Square in NYC. When Big Heart Pet Brands was purchased by The J.M Smucker Company, our work quickly expanded beyond the pet CPG aisle to consumer foods and coffee.
As we grew and expanded, CPG was always at the core of what we do. From Del Monte canned goods to Finlandia cheese and Harmless Harvest Coconut Water to Budweiser beer, we always combine strategy with creativity in new and original ways.
Since those early days, we’ve had a chance to work with CPG brands of all shapes and sizes, including launching dozens of brands and bringing dozens more from foreign countries to the U.S. market.
Do you have a CPG brand that could use more love? We’d love to hear from you.
CPG MARKETING CASE STUDIES
We've been fortunate to work with awesome people on incredible projects
LATEST INSIGHTS
Learn from interviews with some of the world's biggest brands, fastest growing companies, and disruptive startups.
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