CONQUEST YOUR COMPETITORS
We move at lighting speed to help cybersecurity companies of all types build awareness, join the consideration set, and convert more customers—even as we enhance your thought leadership profile.
CYBERSECURITY COMPANIES WE CAN HELP
Network Security Companies
We’ve helped launch dozens of companies who protect data as it travels across or between networks from Series A to Enterprise.
Endpoint Security Companies
From brand strategy to PR campaigns, we’ve helped those who protect end-user devices become more visible and relevant—with a special focus on mobile security.
Application Security Companies
We understand software and have helped application security companies define clear white space from their competitive set.
Cloud Security Companies
We’ve helped create some key marketing moments for cloud-security companies including creating new opportunities to drive awareness and consideration.
Data Security Companies
We’ve helped notable companies in the space become thought leaders in data loss prevention, encryption, data masking, and zero trust security.
Identity and Access Management (IAM) Companies
From passwordless authentication to privileged access management, we’ve helped ambitious startups and growing scaleups better communicate their brand value.
Managed Services Providers
We’ve helped notable companies in the space dramatically increase brand awareness through both proactive and reactive strategies across owned, earned, and paid media.
CYBERSECURITY MARKETING CAPABILITIES
HOW WE CAN HELP WITH YOUR IT BRAND
We focus on 5 key inflection points in your brand’s journey:
WHAT MAKES US DIFFERENT
01.
We’re brand focused.
We know that the best brand wins. We’ll help you deliver a message, positioning, and identity that makes all of your other objectives easier to achieve.
02.
We’re data driven.
We don’t like to guess. We’re a primary market research agency that uses data analysis and data storytelling to inform everything that we do.
03.
We’re content marketers.
We are prolific content creators. Because virtually all food brands are now in the content creation business, we can help you “content marketing” better work for you.
RISE OF A CYBERSECURITY MARKETING AGENCY
The birth of our industry-leading cybersecurity practice began when we became the PR agency of record for Check Point Software—one of the most valuable tech companies in Israel. Managing their earned media presence in the U.S. and many other countries around the world, we developed a lightning fast rapid response methodology that allowed us to respond to breaking news and incidents in the cybersecurity space in hours, not days.
As our cybersecurity footprint grew, we became regulars at RSA global and regional conferences, where we arranged media interviews and thought leadership appearances for cybersecurity challenger brands like CrowdStrike, Synack, Bolster, and Threat Fabric. We combined in innovative ways B2B and B2C marketing efforts for brands like Lookout, including developing brand positioning efforts to help secure the “human layer.”
As our cybersecurity division continues to grow, we developed a deep understanding of the high-stakes nature of this industry and the significant role effective marketing plays in building trust and securing customers. Our rapid response PR program has proven instrumental in helping cybersecurity companies punch above their weight and gain prime media coverage.
We’ve played a critical role, for instance, in helping companies like managed services companies like Critical Start navigate complex situations and get featured on prominent outlets such as CNBC and NPR. We've also helped industry associations and foundations like Cybercrime Support Network amplify their message, raising awareness about critical cybersecurity issues.
We’ve also played an important branding and creative role with identity and access management (IAM) companies like Mitek, helping them refine their brand narrative, secure unencumbered white space, and establish a strong market presence.
We understand that cybersecurity marketing requires a blend of technical expertise, strategic communication, and a deep understanding of the threat landscape. Our team is equipped to handle the challenges of this dynamic industry, providing our clients with the tools and strategies they need to succeed.
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