Top Email Marketing Software & Platforms 2023

Reach more customers with more impactful campaigns. Compare the leading email marketing platforms to identify the platform with the tools your business needs.

Find the perfect Email Marketing software for your business by evaluating product capabilities and ratings.

If you want to ensure the success of your email marketing strategy, then finding a reliable and effective software platform is essential. To help make this easier for you, we’ve compiled our list of 7 top-notch emailing platforms; each having its own unique features that can benefit your business needs.
4.5/5
4.5 out of 5 stars
3.4/5
4.4 out of 5 stars
4.5/5
4.5 out of 5 stars
4.1/5
4.1 out of 5 stars
4/5
4.0 out of 5 stars
3.9/5
3.9 out of 5 stars
4/5
4.0 out of 5 stars

1

Flexible software that integrates well with other platforms and is efficient in optimizing the sales process.

All-in-one marketing solution for any e-commerce business. Not only do they offer email marketing tools, but they also have an intuitive landing page builder, a powerful CRM tool and advanced automation features.

Top Feature:

  • Free for 30 days
  • Integration with Shopify, PayPal & more.
  • Advanced customer segmentation.

Average Score:

Ease of Use

  • 4.3

Customer Service

  • 4.6

Features

  • 4.5

Value for Money

  • 4.4

/ GetResponse Pricing

Starting Price:

$13.30 /month

  • Yes has free version
  • No Free Trial
4.5
4.5/5
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5

One of the cheaper software on our list, it comes with a solid landing page builder, advanced automation, and an easy to use interface.

Mailerlite is the ideal email marketing solution for freelancers, small businesses, and any individual seeking an affordable solution.

Top Feature:

  • 24/7 award-winning support
  • Automated workflows
  • Excellent value for money.

Average Score:

Ease of Use

  • 4.6

Customer Service

  • 4.8

Value for Money

  • 4.8

/ MailerLiter Pricing

Starting Price:

$0 /month

  • Yes, has free trial
  • Yes, has free version
4.7
4.7/5
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6

Affordable plans for small and midsize businesses looking for smooth integrations and effective optimization of the sales process.

FreshMarketer is suitable for businesses of any size, providing a comprehensive set of features to help create and send effective emails, track performance, and analyze results.

Top Feature:

  • Advanced segmentation
  • Multichannel personalized integrations
  • Audience behavior tracking

Average Score:

Ease of Use

  • 4.1

Customer Service

  • 4.2

Features

  • 4.2

Value for Money

  • 4.0

/ Freshmarketer Pricing

Starting Price:

$15.00 /month

  • Yes, has free trial
  • Yes, has free version
4.4
4.4/5
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How To Choose the Best Email Marketing Software

When identifying which email marketing software is best for your business, it’s best to start by qualifying your own needs in more detail. We recommend assessing your needs against the following three criteria.

1. Key Features

What key features are most important to you? Does an easy-to-use and intuitive drag-and-drop add a lot of value, or is your main priority a piece of software that enables advanced automation? We recommend matching each software’s key features against your marketing goals in order to find out which one is ticking the most boxes.

2. Scale

How many emails do you plan on sending? With many providers, the overall cost goes up with the size of your list. Not only that, but some software is just better equipped to work at a larger scale with more advanced segmentation and automation features.

3. Price

We tend to believe that you get what you pay for. Whilst many of the providers we’ve outlined do offer free versions or free trials, to see the best results you’ll likely need to invest in a paid plan. That said, we do recommend taking advantage of free trials to get a feel for the software and to see if it offers the functionality you need.

Our website’s purpose is to help users locate products and services that match their needs. We’re able to offer this free, high-quality service by receiving advertising fees from the brands we review on this site. Occasionally, we may also review brands we have no affiliation with. Advertising fees, combined with our criteria (such as conversion rates and the team of reviewers’ findings), impact the brands’ placement in the comparison table. If we score or rate a brand, it is because they are at the top of the list in terms of those aforementioned factors, or because we have explicitly detailed that formula elsewhere. We try to keep the information on our website current, but occasionally an offer’s terms will change without notice. Additionally, we do not compare or list all service providers, brands, and offers that are available.